Brandwave

How popular isJohn Deere?

In September 2026, people searched for John Deere by name about 4,590 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 65.1% of all New Zealand tree spade attachment brand searches, placing John Deere first out of six brands. When we asked both ChatGPT and Google AI Overviews about tree spade attachment brands, John Deere did not appear in any of the answers.

Search and AI answers in September 2026

John Deere is the most searched of 6 competitors and not listed in any AI answer.

  1. John DeereShare of searches 65.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KubotaShare of searches 29.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BobcatShare of searches 2.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Earthworm AttachmentsShare of searches 2.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Dutchman IndustriesShare of searches 0.19%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+1 more

John Deere website (opens in a new tab)

Follow John Deere and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top tree spade attachment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, John Deere did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big John Tree Transplanter1st
  2. Dutchman Industries2nd
  3. Earthworm Attachments3rd
  4. Bobcat4th
  5. John Deere–
  6. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bobcat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dutchman Industries3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big John Tree Transplanter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Earthworm Attachments2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tree spade attachment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tree spade attachment brands compete with John Deere?

John Deere against tree spade attachment brands in New Zealand, by month

Share of searches by month for John Deere, Kubota, Bobcat, Earthworm Attachments. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaBobcatEarthworm AttachmentsDutchman IndustriesBig John Tree Transplanter
Oct 202570.5%24.9%2.8%1.8%0%0%
Nov 202566%28.6%2.7%2.7%0%0%
Dec 202571.5%25.1%1.5%1.9%0%0%
Jan 202667%28.8%2.1%2.1%0%0%
Feb 202661.5%33.8%2%2.6%0%0.18%
Mar 202653.9%41.2%2.2%2.6%0%0.15%
Apr 202662.5%33.2%2%2%0%0.18%
May 202661.2%33.7%2.5%2.5%0%0%
Jun 202657.6%36.5%2.9%2.9%0%0.17%
Jul 202665.8%27.5%3.2%3.2%0.23%0%
Aug 202664.4%29.6%3.3%2.7%0%0%
Sep 202665.1%29.3%2.7%2.7%0.19%0%

  1. 1.John Deere

    65.1%

    Held 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share +0.7 points.

  2. 2.Kubota

    29.3%

    Held 2nd. 1.5K estimated branded searches, -0.65% vs prior month. Share -0.3 points.

  3. 3.Bobcat

    2.7%

    Held 3rd. 140 estimated branded searches, -17.6% vs prior month. Share -0.6 points.

  4. 4.Earthworm Attachments

    2.7%

    Held 4th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Dutchman Industries

    0.19%

    Moved from 6th to 5th. 10 estimated branded searches, — vs prior month. Share +0.2 points.

  6. 6.Big John Tree Transplanter

    0%

    Moved from 5th to 6th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between John Deere and its closest rivals

Every comparison with John Deere

22 comparisons

How has branded search demand for John Deere changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for John Deere in New Zealand fell from 5.6K to 4.6K.
  • Across the 12 months ending September 2026, John Deere’s share of searches among tree spade attachment brands in New Zealand decreased from 70.5% to 65.1%.
  • Across the 12 months ending September 2026, John Deere’s share of searches among tree spade attachment brands in New Zealand peaked at 71.5% in December 2025 and was lowest at 53.9% in March 2026.

How did search popularity change for New Zealand tree spade attachment brands in September 2026?

5 changes

  1. In September 2026, John Deere gained share of searches among tree spade attachment brands in New Zealand, from 64.4% to 65.1%.

  2. In September 2026, Bobcat lost share of searches among tree spade attachment brands in New Zealand, from 3.3% to 2.7%.

  3. In September 2026, Dutchman Industries rose from 6th to 5th among tree spade attachment brands in New Zealand.

  4. In September 2026, Big John Tree Transplanter fell from 5th to 6th among tree spade attachment brands in New Zealand.

  5. Estimated monthly branded searches for Earthworm Attachments in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.

How are John Deere’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brandt john deere
  • john deere
  • john deere caps
  • john deere excavators
  • john deere gator
  • john deere mowers
  • john deere tractor
  • johndeere
  • johndeere tractor

Do you work for John Deere? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does John Deere compete?

John Deere is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Riding lawn mower brands3rd of 712.1%Show ranking
Push mower brands3rd of 817.3%Show ranking
Walk behind mower brands3rd of 517.5%Show ranking
Reel mower brands2nd of 620.1%Show ranking
Tractor brands1st of 733.6%Show ranking
Compact tractor brands1st of 739.6%Show ranking
Potato harvester brands1st of 740.2%Show ranking
Disc harrow brands1st of 643.7%Show ranking
Farm equipment brands1st of 650.4%Show ranking
Farm tractors brands1st of 457%Show ranking
Tree spade attachment brands1st of 665.1%Shown above
Brush hog brands1st of 465.4%Show ranking
Forestry mulcher brands1st of 666.5%Show ranking
Creator with pink hair and a pink jacket

Is John Deere your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free