Brandwave

How popular isJohn Deere?

In September 2026, people searched for John Deere by name about 4,590 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 20.1% of all New Zealand reel mower brand searches, placing John Deere second out of six brands. When we asked both ChatGPT and Google AI Overviews about reel mower brands, John Deere did not appear in any of the answers.

Search and AI answers in September 2026

John Deere is the second most searched of 6 competitors and not listed in any AI answer.

  1. RyobiShare of searches 60.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. John DeereShare of searches 20.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. OzitoShare of searches 9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. FiskarsShare of searches 5.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. MasportShare of searches 4.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+1 more

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Top reel mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, John Deere did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ozito1st
  2. Masport2nd
  3. Fiskars3rd
  4. Ryobi–
  5. John Deere–
  6. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiskars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reel mower brands

5 answers

  • Asked ChatGPT

    “Which reel mower brand should I buy in New Zealand?”

    1. 1Masport
    2. 2Ozito
    3. 3Fiskars

  • Asked ChatGPT

    “What are the best reel mower brands in New Zealand?”

    1. 1Masport

  • Asked ChatGPT

    “What's the best reel mower brand in New Zealand for a small lawn?”

    1. 1Ozito
    2. 2Masport

  • Searched Google, AI Overview

    “manual lawn mower”

    1. 1Ozito

  • Searched Google, AI Overview

    “lawn mower brands”

    1. 1Masport

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which reel mower brands compete with John Deere?

John Deere against reel mower brands in New Zealand, by month

Share of searches by month for Ryobi, John Deere, Ozito, Fiskars, Masport. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiJohn DeereOzitoFiskarsMasportGreenworks
Oct 202553.1%25.8%9%6.4%5.6%0.06%
Nov 202560.8%19.9%8.6%4.8%5.9%0.05%
Dec 202558.9%21.9%9.2%5.8%4.3%0%
Jan 202657.7%21.1%10.8%5.4%5%0%
Feb 202655.3%24.1%10.8%4.9%4.9%0.07%
Mar 202657.8%22.4%9.8%4.5%5.4%0%
Apr 202654.8%23.4%10.6%5.4%5.8%0.07%
May 202651.2%26.9%9.7%6.7%5.4%0.07%
Jun 202650.7%26.4%12%5.4%5.4%0%
Jul 202651.7%23.4%12.6%7.5%4.7%0.08%
Aug 202654.9%23.5%10.8%6%4.9%0.07%
Sep 202660.8%20.1%9%5.2%4.9%0.06%

  1. 1.Ryobi

    60.8%

    Held 1st. 10.9K estimated branded searches, +33.4% vs prior month. Share +6 points.

  2. 2.John Deere

    20.1%

    Held 2nd. 3.6K estimated branded searches, +3.2% vs prior month. Share -3.3 points.

  3. 3.Ozito

    9%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -1.8 points.

  4. 4.Fiskars

    5.2%

    Held 4th. 920 estimated branded searches, +3.4% vs prior month. Share -0.8 points.

  5. 5.Masport

    4.9%

    Held 5th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Greenworks

    0.06%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between John Deere and its closest rivals

Every comparison with John Deere

22 comparisons

How has branded search demand for John Deere changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for John Deere in New Zealand fell from 5.6K to 4.6K.
  • Across the 12 months ending September 2026, John Deere’s share of searches among reel mower brands in New Zealand decreased from 25.8% to 20.1%.
  • Across the 12 months ending September 2026, John Deere’s share of searches among reel mower brands in New Zealand peaked at 26.9% in May 2026 and was lowest at 19.9% in November 2025.

How did search popularity change for New Zealand reel mower brands in September 2026?

5 changes

  1. In September 2026, Ryobi gained share of searches among reel mower brands in New Zealand, from 54.9% to 60.8%.

  2. In September 2026, John Deere lost share of searches among reel mower brands in New Zealand, from 23.5% to 20.1%.

  3. In September 2026, Ozito lost share of searches among reel mower brands in New Zealand, from 10.8% to 9%.

  4. In September 2026, Fiskars lost share of searches among reel mower brands in New Zealand, from 6% to 5.2%.

  5. Estimated monthly branded searches for Masport in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are John Deere’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brandt john deere
  • john deere
  • john deere caps
  • john deere excavators
  • john deere gator
  • john deere mowers
  • john deere tractor
  • johndeere
  • johndeere tractor

Do you work for John Deere? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does John Deere compete?

John Deere is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Riding lawn mower brands3rd of 712.1%Show ranking
Push mower brands3rd of 817.3%Show ranking
Walk behind mower brands3rd of 517.5%Show ranking
Reel mower brands2nd of 620.1%Shown above
Tractor brands1st of 733.6%Show ranking
Compact tractor brands1st of 739.6%Show ranking
Potato harvester brands1st of 740.2%Show ranking
Disc harrow brands1st of 643.7%Show ranking
Farm equipment brands1st of 650.4%Show ranking
Farm tractors brands1st of 457%Show ranking
Tree spade attachment brands1st of 665.1%Show ranking
Brush hog brands1st of 465.4%Show ranking
Forestry mulcher brands1st of 666.5%Show ranking
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