Brandwave

How popular isJohn Deere?

In September 2026, people searched for John Deere by name about 4,590 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 17.5% of all New Zealand walk behind mower brand searches, placing John Deere third out of five brands. When we asked both ChatGPT and Google AI Overviews about walk behind mower brands, John Deere did not appear in any of the answers.

Search and AI answers in September 2026

John Deere is the third most searched of 5 competitors and not listed in any AI answer.

  1. MakitaShare of searches 39.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. HusqvarnaShare of searches 35%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. John DeereShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. MasportShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Honda Power EquipmentShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top walk behind mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, John Deere did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Masport1st
  2. Honda Power Equipment2nd
  3. Makita3rd
  4. Husqvarna–
  5. John Deere–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Power Equipment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about walk behind mower brands

5 answers

  • Asked ChatGPT

    “Which walk behind mower brand should I buy in New Zealand?”

    1. 1Honda Power Equipment
    2. 2Masport
    3. 3Makita

  • Asked ChatGPT

    “What are the best walk behind mower brands in New Zealand?”

    1. 1Honda Power Equipment
    2. 2Masport
    3. 3Makita

  • Asked ChatGPT

    “What's the best walk behind mower brand in New Zealand for a small lawn?”

    1. 1Masport
    2. 2Makita

  • Searched Google, AI Overview

    “push mower nz”

    1. Searched Google, AI Overview

      “walk behind mower”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which walk behind mower brands compete with John Deere?

      John Deere against walk behind mower brands in New Zealand, by month

      Share of searches by month for Makita, Husqvarna, John Deere, Masport, Honda Power Equipment. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMakitaHusqvarnaJohn DeereMasportHonda Power Equipment
      Oct 202528.2%43.9%19.5%4.3%4.1%
      Nov 202527.9%43.4%18.7%5.5%4.5%
      Dec 202530.8%40%21.1%4.1%4%
      Jan 202632.1%41.6%18.2%4.3%3.8%
      Feb 202632%42.1%17.4%3.5%5%
      Mar 202632.5%41.6%18%4.3%3.6%
      Apr 202633%41.9%17.6%4.4%3%
      May 202633.4%41.8%18.2%3.6%3%
      Jun 202636%37.8%19.2%3.9%3.1%
      Jul 202638%38.7%17%3.4%2.9%
      Aug 202636.5%37.1%19.2%4%3.2%
      Sep 202639.5%35%17.5%4.3%3.8%

      1. 1.Makita

        39.5%

        Moved from 2nd to 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +3 points.

      2. 2.Husqvarna

        35%

        Moved from 1st to 2nd. 7.2K estimated branded searches, +7.3% vs prior month. Share -2 points.

      3. 3.John Deere

        17.5%

        Held 3rd. 3.6K estimated branded searches, +3.2% vs prior month. Share -1.8 points.

      4. 4.Masport

        4.3%

        Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +0.3 points.

      5. 5.Honda Power Equipment

        3.8%

        Held 5th. 770 estimated branded searches, +32.8% vs prior month. Share +0.5 points.

      Compare popularity between John Deere and its closest rivals

      Every comparison with John Deere

      22 comparisons

      How has branded search demand for John Deere changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for John Deere in New Zealand fell from 5.6K to 4.6K.
      • Across the 12 months ending September 2026, John Deere’s share of searches among walk behind mower brands in New Zealand decreased from 19.5% to 17.5%.
      • Across the 12 months ending September 2026, John Deere’s share of searches among walk behind mower brands in New Zealand peaked at 21.1% in December 2025 and was lowest at 17% in July 2026.

      How did search popularity change for New Zealand walk behind mower brands in September 2026?

      5 changes

      1. In September 2026, Makita overtook Husqvarna to become the leader among walk behind mower brands in New Zealand, with 39.5% of the searches.

      2. In September 2026, Honda Power Equipment gained share of searches among walk behind mower brands in New Zealand, from 3.2% to 3.8%.

      3. In September 2026, Husqvarna lost share of searches among walk behind mower brands in New Zealand, from 37.1% to 35%.

      4. In September 2026, John Deere lost share of searches among walk behind mower brands in New Zealand, from 19.2% to 17.5%.

      5. Estimated monthly branded searches for Masport in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

      How are John Deere’s branded searches counted?

      9 search terms

      Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • brandt john deere
      • john deere
      • john deere caps
      • john deere excavators
      • john deere gator
      • john deere mowers
      • john deere tractor
      • johndeere
      • johndeere tractor

      Do you work for John Deere? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does John Deere compete?

      John Deere is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Riding lawn mower brands3rd of 712.1%Show ranking
      Push mower brands3rd of 817.3%Show ranking
      Walk behind mower brands3rd of 517.5%Shown above
      Reel mower brands2nd of 620.1%Show ranking
      Tractor brands1st of 733.6%Show ranking
      Compact tractor brands1st of 739.6%Show ranking
      Potato harvester brands1st of 740.2%Show ranking
      Disc harrow brands1st of 643.7%Show ranking
      Farm equipment brands1st of 650.4%Show ranking
      Farm tractors brands1st of 457%Show ranking
      Tree spade attachment brands1st of 665.1%Show ranking
      Brush hog brands1st of 465.4%Show ranking
      Forestry mulcher brands1st of 666.5%Show ranking
      Creator with pink hair and a pink jacket

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