Brandwave

Honda Power Equipment vs John Deere:Which is more popular?

In September 2026, John Deere had more branded searches than Honda Power Equipment among riding lawn mower brands in New Zealand. John Deere had about 3,590 branded searches, while Honda Power Equipment had 820. John Deere made up 12.1% of all riding lawn mower brand searches we track, and Honda Power Equipment accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about riding lawn mower brands, John Deere appeared in all four answers and Honda Power Equipment in one. John Deere was mentioned before Honda Power Equipment in every answer.

Among riding lawn mower brands in New Zealand in September 2026

Who do people search for more?

John Deere, about 4 searches for every 1 for Honda Power Equipment

John Deere 3.6K searchesHonda Power Equipment 820 searches

Who does AI mention more?

John Deere, mentioned in every answer we collected

John Deere in 4 of 4Honda Power Equipment in 1 of 4

Who does AI recommend more?

John Deere, named ahead of Honda Power Equipment in every answer

John Deere first in 4Honda Power Equipment never first

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Top riding lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, John Deere appeared in all four answers. Honda Power Equipment was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. John Deere was listed before Honda Power Equipment in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Deere1st
  2. Cub Cadet2nd
  3. Husqvarna3rd
  4. Honda Power Equipment4th
  5. Greenworks4th
  6. Ryobi–
  7. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • John Deere4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cub Cadet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda Power Equipment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenworks1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ryobi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kubota0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about riding lawn mower brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Honda Power Equipment or John Deere more popular in search?

This chart shows how often people search Google for Honda Power Equipment and John Deere by name. Each line represents a brand's share of searches for all seven riding lawn mower brands we track, month by month, from searches in New Zealand.

Honda Power Equipment and John Deere among riding lawn mower brands in New Zealand, by month

Share of searches by month for John Deere, Honda Power Equipment. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiHusqvarnaJohn DeereKubotaHonda Power EquipmentCub CadetGreenworks
Oct 202543.8%31.4%14%5.1%3.1%2.7%0%
Nov 202551.9%26.7%11.4%4.9%2.8%2.3%0%
Dec 202553%24.7%13.1%4.6%2.6%2.1%0.03%
Jan 202650.3%27.6%12%5.2%2.6%2.3%0%
Feb 202645.1%29.8%12.3%6.7%3.6%2.5%0%
Mar 202646.2%28.1%12.2%9.3%2.6%1.6%0%
Apr 202646.4%30.1%12.7%6.7%2.3%1.7%0%
May 202642%32.3%14.1%7.7%2.4%1.5%0%
Jun 202642.5%29.1%14.8%9.4%2.5%1.6%0%
Jul 202645.6%31%13.6%5.7%2.5%1.5%0%
Aug 202648.1%26.9%14%6.5%2.5%1.9%0%
Sep 202653.7%24.3%12.1%5.6%2.8%1.6%0%

How has the Honda Power Equipment and John Deere comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand riding lawn mower brands in September 2026?

2 changes
  1. In September 2026, John Deere lost share of searches among riding lawn mower brands in New Zealand, from 14% to 12.1%.

  2. Estimated monthly branded searches for Honda Power Equipment in New Zealand fell 18.8% over 12 measured months, from 1K to 820 in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Honda Power Equipment’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Honda Power Equipment

5 branded search terms

  • honda lawn mower
  • honda mower
  • honda power equipment
  • honda pressure washer
  • honda water blaster

John Deere

7 branded search terms

  • brandt john deere
  • john deere
  • john deere caps
  • john deere excavators
  • john deere gator
  • john deere mowers
  • johndeere

How the Brand Demand Index is measured

Other head-to-heads among riding lawn mower brands

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