Brandwave

How popular isCub Cadet?

In September 2026, people searched for Cub Cadet by name about 580 times in New Zealand, a 41.4% decrease from the previous year. These searches made up 1.6% of all New Zealand riding lawn mower brand searches, placing Cub Cadet sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about riding lawn mower brands, Cub Cadet appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Cub Cadet is the sixth most searched of 7 competitors and the second most recommended in AI answers.

  1. RyobiShare of searches 53.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. HusqvarnaShare of searches 24.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. John DeereShare of searches 12.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. KubotaShare of searches 5.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Cub CadetShare of searches 1.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

+2 more

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Top riding lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cub Cadet appeared in all four answers. Cub Cadet is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Deere1st
  2. Cub Cadet2nd
  3. Husqvarna3rd
  4. Honda Power Equipment4th
  5. Greenworks4th
  6. Ryobi–
  7. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • John Deere4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cub Cadet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda Power Equipment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenworks1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ryobi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kubota0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about riding lawn mower brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which riding lawn mower brands compete with Cub Cadet?

Cub Cadet against riding lawn mower brands in New Zealand, by month

Share of searches by month for Ryobi, Husqvarna, John Deere, Kubota, Honda Power Equipment, Cub Cadet. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiHusqvarnaJohn DeereKubotaHonda Power EquipmentCub CadetGreenworks
Oct 202543.8%31.4%14%5.1%3.1%2.7%0%
Nov 202551.9%26.7%11.4%4.9%2.8%2.3%0%
Dec 202553%24.7%13.1%4.6%2.6%2.1%0.03%
Jan 202650.3%27.6%12%5.2%2.6%2.3%0%
Feb 202645.1%29.8%12.3%6.7%3.6%2.5%0%
Mar 202646.2%28.1%12.2%9.3%2.6%1.6%0%
Apr 202646.4%30.1%12.7%6.7%2.3%1.7%0%
May 202642%32.3%14.1%7.7%2.4%1.5%0%
Jun 202642.5%29.1%14.8%9.4%2.5%1.6%0%
Jul 202645.6%31%13.6%5.7%2.5%1.5%0%
Aug 202648.1%26.9%14%6.5%2.5%1.9%0%
Sep 202653.7%24.3%12.1%5.6%2.8%1.6%0%

  1. 1.Ryobi

    53.7%

    Held 1st. 15.9K estimated branded searches, +32.9% vs prior month. Share +5.6 points.

  2. 2.Husqvarna

    24.3%

    Held 2nd. 7.2K estimated branded searches, +7.3% vs prior month. Share -2.7 points.

  3. 3.John Deere

    12.1%

    Held 3rd. 3.6K estimated branded searches, +3.2% vs prior month. Share -1.9 points.

  4. 4.Kubota

    5.6%

    Held 4th. 1.6K estimated branded searches, +1.9% vs prior month. Share -0.9 points.

  5. 5.Honda Power Equipment

    2.8%

    Held 5th. 820 estimated branded searches, +30.2% vs prior month. Share +0.2 points.

  6. 6.Cub Cadet

    1.6%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Greenworks

    0%

    Held 7th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Cub Cadet and its closest rivals

Every comparison with Cub Cadet

11 comparisons

How has branded search demand for Cub Cadet changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cub Cadet in New Zealand fell from 990 to 580.
  • Across the 12 months ending September 2026, Cub Cadet’s share of searches among riding lawn mower brands in New Zealand decreased from 2.7% to 1.6%.
  • Across the 12 months ending September 2026, Cub Cadet’s share of searches among riding lawn mower brands in New Zealand peaked at 2.7% in October 2025 and was lowest at 1.5% in July 2026.

How did search popularity change for New Zealand riding lawn mower brands in September 2026?

6 changes

  1. In September 2026, Ryobi gained share of searches among riding lawn mower brands in New Zealand, from 48.1% to 53.7%.

  2. In September 2026, Husqvarna lost share of searches among riding lawn mower brands in New Zealand, from 26.9% to 24.3%.

  3. In September 2026, John Deere lost share of searches among riding lawn mower brands in New Zealand, from 14% to 12.1%.

  4. In September 2026, Kubota lost share of searches among riding lawn mower brands in New Zealand, from 6.5% to 5.6%.

  5. Estimated monthly branded searches for Cub Cadet in New Zealand fell 45.5% over 12 measured months, from 880 to 480 in September 2026.

  6. Estimated monthly branded searches for Honda Power Equipment in New Zealand fell 18.8% over 12 measured months, from 1K to 820 in September 2026.

How are Cub Cadet’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Cub Cadet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cub cadet
  • cub cadet chainsaw
  • cub cadet mower
  • cubcadet
  • cubcadet chainsaw
  • cubcadet mower

Do you work for Cub Cadet? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Cub Cadet compete?

Cub Cadet is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Lawn mower brands8th of 101.3%Show ranking
Riding lawn mower brands6th of 71.6%Shown above
Creator with pink hair and a pink jacket

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