Brandwave

How popular isJohn Deere?

In September 2026, people searched for John Deere by name about 4,590 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 12.1% of all New Zealand riding lawn mower brand searches, placing John Deere third out of seven brands. When we asked both ChatGPT and Google AI Overviews about riding lawn mower brands, John Deere appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

John Deere is the third most searched of 7 competitors and the most recommended in AI answers.

  1. RyobiShare of searches 53.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. HusqvarnaShare of searches 24.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. John DeereShare of searches 12.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. KubotaShare of searches 5.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Honda Power EquipmentShare of searches 2.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th

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Top riding lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, John Deere appeared in all four answers. John Deere is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Deere1st
  2. Cub Cadet2nd
  3. Husqvarna3rd
  4. Honda Power Equipment4th
  5. Greenworks4th
  6. Ryobi–
  7. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • John Deere4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cub Cadet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda Power Equipment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenworks1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ryobi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kubota0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about riding lawn mower brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which riding lawn mower brands compete with John Deere?

John Deere against riding lawn mower brands in New Zealand, by month

Share of searches by month for Ryobi, Husqvarna, John Deere, Kubota, Honda Power Equipment. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiHusqvarnaJohn DeereKubotaHonda Power EquipmentCub CadetGreenworks
Oct 202543.8%31.4%14%5.1%3.1%2.7%0%
Nov 202551.9%26.7%11.4%4.9%2.8%2.3%0%
Dec 202553%24.7%13.1%4.6%2.6%2.1%0.03%
Jan 202650.3%27.6%12%5.2%2.6%2.3%0%
Feb 202645.1%29.8%12.3%6.7%3.6%2.5%0%
Mar 202646.2%28.1%12.2%9.3%2.6%1.6%0%
Apr 202646.4%30.1%12.7%6.7%2.3%1.7%0%
May 202642%32.3%14.1%7.7%2.4%1.5%0%
Jun 202642.5%29.1%14.8%9.4%2.5%1.6%0%
Jul 202645.6%31%13.6%5.7%2.5%1.5%0%
Aug 202648.1%26.9%14%6.5%2.5%1.9%0%
Sep 202653.7%24.3%12.1%5.6%2.8%1.6%0%

  1. 1.Ryobi

    53.7%

    Held 1st. 15.9K estimated branded searches, +32.9% vs prior month. Share +5.6 points.

  2. 2.Husqvarna

    24.3%

    Held 2nd. 7.2K estimated branded searches, +7.3% vs prior month. Share -2.7 points.

  3. 3.John Deere

    12.1%

    Held 3rd. 3.6K estimated branded searches, +3.2% vs prior month. Share -1.9 points.

  4. 4.Kubota

    5.6%

    Held 4th. 1.6K estimated branded searches, +1.9% vs prior month. Share -0.9 points.

  5. 5.Honda Power Equipment

    2.8%

    Held 5th. 820 estimated branded searches, +30.2% vs prior month. Share +0.2 points.

  6. 6.Cub Cadet

    1.6%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Greenworks

    0%

    Held 7th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between John Deere and its closest rivals

Every comparison with John Deere

22 comparisons

How has branded search demand for John Deere changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for John Deere in New Zealand fell from 5.6K to 4.6K.
  • Across the 12 months ending September 2026, John Deere’s share of searches among riding lawn mower brands in New Zealand decreased from 14% to 12.1%.
  • Across the 12 months ending September 2026, John Deere’s share of searches among riding lawn mower brands in New Zealand peaked at 14.8% in June 2026 and was lowest at 11.4% in November 2025.

How did search popularity change for New Zealand riding lawn mower brands in September 2026?

6 changes

  1. In September 2026, Ryobi gained share of searches among riding lawn mower brands in New Zealand, from 48.1% to 53.7%.

  2. In September 2026, Husqvarna lost share of searches among riding lawn mower brands in New Zealand, from 26.9% to 24.3%.

  3. In September 2026, John Deere lost share of searches among riding lawn mower brands in New Zealand, from 14% to 12.1%.

  4. In September 2026, Kubota lost share of searches among riding lawn mower brands in New Zealand, from 6.5% to 5.6%.

  5. Estimated monthly branded searches for Cub Cadet in New Zealand fell 45.5% over 12 measured months, from 880 to 480 in September 2026.

  6. Estimated monthly branded searches for Honda Power Equipment in New Zealand fell 18.8% over 12 measured months, from 1K to 820 in September 2026.

How are John Deere’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brandt john deere
  • john deere
  • john deere caps
  • john deere excavators
  • john deere gator
  • john deere mowers
  • john deere tractor
  • johndeere
  • johndeere tractor

Do you work for John Deere? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does John Deere compete?

John Deere is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Riding lawn mower brands3rd of 712.1%Shown above
Push mower brands3rd of 817.3%Show ranking
Walk behind mower brands3rd of 517.5%Show ranking
Reel mower brands2nd of 620.1%Show ranking
Tractor brands1st of 733.6%Show ranking
Compact tractor brands1st of 739.6%Show ranking
Potato harvester brands1st of 740.2%Show ranking
Disc harrow brands1st of 643.7%Show ranking
Farm equipment brands1st of 650.4%Show ranking
Farm tractors brands1st of 457%Show ranking
Tree spade attachment brands1st of 665.1%Show ranking
Brush hog brands1st of 465.4%Show ranking
Forestry mulcher brands1st of 666.5%Show ranking
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