Brandwave

How popular isJohn Deere?

In September 2026, people searched for John Deere by name about 4,590 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 66.5% of all New Zealand forestry mulcher brand searches, placing John Deere first out of six brands. When we asked both ChatGPT and Google AI Overviews about forestry mulcher brands, John Deere did not appear in any of the answers.

Search and AI answers in September 2026

John Deere is the most searched of 6 competitors and not listed in any AI answer.

  1. John DeereShare of searches 66.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KubotaShare of searches 30%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BobcatShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. FAEShare of searches 0.39%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. CaterpillarShare of searches 0.19%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

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Top forestry mulcher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, John Deere did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FAE1st
  2. SEPPI M2nd
  3. John Deere–
  4. Kubota–
  5. Bobcat–
  6. Caterpillar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FAE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SEPPI M3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caterpillar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forestry mulcher brands

5 answers

  • Asked ChatGPT

    “Which forestry mulcher brand should I buy in New Zealand?”

    1. 1SEPPI M
    2. 2FAE

  • Asked ChatGPT

    “What are the best forestry mulcher brands in New Zealand?”

    1. 1FAE
    2. 2SEPPI M

  • Asked ChatGPT

    “What's the best forestry mulcher brand in New Zealand for heavy land clearing?”

    1. 1FAE
    2. 2SEPPI M

  • Searched Google, AI Overview

    “best forestry mulcher”

    1. 1FAE
    2. 2Caterpillar

  • Searched Google, AI Overview

    “mulcher for excavator”

    1. 1FAE

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which forestry mulcher brands compete with John Deere?

John Deere against forestry mulcher brands in New Zealand, by month

Share of searches by month for John Deere, Kubota, Bobcat. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaBobcatFAECaterpillarSEPPI M
Oct 202571.5%25.2%2.8%0.17%0.17%0.17%
Nov 202567.4%29.2%2.8%0.49%0%0.16%
Dec 202572.5%25.5%1.5%0.17%0.17%0.17%
Jan 202668%29.2%2.2%0.39%0%0.2%
Feb 202662.6%34.4%2%0.56%0.19%0.19%
Mar 202655.1%42.1%2.2%0.47%0%0.16%
Apr 202663.4%33.6%2.1%0.56%0%0.37%
May 202662.1%34.2%2.6%0.74%0.18%0.18%
Jun 202658.8%37.2%2.9%0.86%0%0.17%
Jul 202667.4%28.1%3.3%0.71%0.24%0.24%
Aug 202665.7%30.2%3.3%0.39%0.19%0.19%
Sep 202666.5%30%2.7%0.39%0.19%0.19%

  1. 1.John Deere

    66.5%

    Held 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share +0.8 points.

  2. 2.Kubota

    30%

    Held 2nd. 1.5K estimated branded searches, -0.65% vs prior month. Share -0.3 points.

  3. 3.Bobcat

    2.7%

    Held 3rd. 140 estimated branded searches, -17.6% vs prior month. Share -0.6 points.

  4. 4.FAE

    0.39%

    Held 4th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Caterpillar

    0.19%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.SEPPI M

    0.19%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between John Deere and its closest rivals

Every comparison with John Deere

22 comparisons

How has branded search demand for John Deere changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for John Deere in New Zealand fell from 5.6K to 4.6K.
  • Across the 12 months ending September 2026, John Deere’s share of searches among forestry mulcher brands in New Zealand decreased from 71.5% to 66.5%.
  • Across the 12 months ending September 2026, John Deere’s share of searches among forestry mulcher brands in New Zealand peaked at 72.5% in December 2025 and was lowest at 55.1% in March 2026.

How did search popularity change for New Zealand forestry mulcher brands in September 2026?

3 changes

  1. In September 2026, John Deere gained share of searches among forestry mulcher brands in New Zealand, from 65.7% to 66.5%.

  2. In September 2026, Bobcat lost share of searches among forestry mulcher brands in New Zealand, from 3.3% to 2.7%.

  3. Estimated monthly branded searches for FAE in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

How are John Deere’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brandt john deere
  • john deere
  • john deere caps
  • john deere excavators
  • john deere gator
  • john deere mowers
  • john deere tractor
  • johndeere
  • johndeere tractor

Do you work for John Deere? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does John Deere compete?

John Deere is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Riding lawn mower brands3rd of 712.1%Show ranking
Push mower brands3rd of 817.3%Show ranking
Walk behind mower brands3rd of 517.5%Show ranking
Reel mower brands2nd of 620.1%Show ranking
Tractor brands1st of 733.6%Show ranking
Compact tractor brands1st of 739.6%Show ranking
Potato harvester brands1st of 740.2%Show ranking
Disc harrow brands1st of 643.7%Show ranking
Farm equipment brands1st of 650.4%Show ranking
Farm tractors brands1st of 457%Show ranking
Tree spade attachment brands1st of 665.1%Show ranking
Brush hog brands1st of 465.4%Show ranking
Forestry mulcher brands1st of 666.5%Shown above
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