Brandwave

How popular isCaterpillar?

In September 2026, people searched for Caterpillar by name about 540 times in New Zealand, about the same as the previous year. These searches made up 0.19% of all New Zealand forestry mulcher brand searches, placing Caterpillar fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about forestry mulcher brands, Caterpillar appeared in one of the five answers.

Search and AI answers in September 2026

Caterpillar is the fifth most searched of 6 competitors and not listed in any AI answer.

  1. John DeereShare of searches 66.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KubotaShare of searches 30%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BobcatShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. FAEShare of searches 0.39%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. CaterpillarShare of searches 0.19%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

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Top forestry mulcher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Caterpillar was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FAE1st
  2. SEPPI M2nd
  3. John Deere–
  4. Kubota–
  5. Bobcat–
  6. Caterpillar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FAE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SEPPI M3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caterpillar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forestry mulcher brands

5 answers

  • Asked ChatGPT

    “Which forestry mulcher brand should I buy in New Zealand?”

    1. 1SEPPI M
    2. 2FAE

  • Asked ChatGPT

    “What are the best forestry mulcher brands in New Zealand?”

    1. 1FAE
    2. 2SEPPI M

  • Asked ChatGPT

    “What's the best forestry mulcher brand in New Zealand for heavy land clearing?”

    1. 1FAE
    2. 2SEPPI M

  • Searched Google, AI Overview

    “best forestry mulcher”

    1. 1FAE
    2. 2Caterpillar

  • Searched Google, AI Overview

    “mulcher for excavator”

    1. 1FAE

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which forestry mulcher brands compete with Caterpillar?

Caterpillar against forestry mulcher brands in New Zealand, by month

Share of searches by month for John Deere, Kubota, Bobcat, Caterpillar. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaBobcatFAECaterpillarSEPPI M
Oct 202571.5%25.2%2.8%0.17%0.17%0.17%
Nov 202567.4%29.2%2.8%0.49%0%0.16%
Dec 202572.5%25.5%1.5%0.17%0.17%0.17%
Jan 202668%29.2%2.2%0.39%0%0.2%
Feb 202662.6%34.4%2%0.56%0.19%0.19%
Mar 202655.1%42.1%2.2%0.47%0%0.16%
Apr 202663.4%33.6%2.1%0.56%0%0.37%
May 202662.1%34.2%2.6%0.74%0.18%0.18%
Jun 202658.8%37.2%2.9%0.86%0%0.17%
Jul 202667.4%28.1%3.3%0.71%0.24%0.24%
Aug 202665.7%30.2%3.3%0.39%0.19%0.19%
Sep 202666.5%30%2.7%0.39%0.19%0.19%

  1. 1.John Deere

    66.5%

    Held 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share +0.8 points.

  2. 2.Kubota

    30%

    Held 2nd. 1.5K estimated branded searches, -0.65% vs prior month. Share -0.3 points.

  3. 3.Bobcat

    2.7%

    Held 3rd. 140 estimated branded searches, -17.6% vs prior month. Share -0.6 points.

  4. 4.FAE

    0.39%

    Held 4th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Caterpillar

    0.19%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.SEPPI M

    0.19%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Caterpillar and its closest rivals

Every comparison with Caterpillar

24 comparisons

How has branded search demand for Caterpillar changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Caterpillar in New Zealand held steady at 540.
  • Across the 12 months ending September 2026, Caterpillar fell from 4th to 5th among forestry mulcher brands in New Zealand.

How did search popularity change for New Zealand forestry mulcher brands in September 2026?

3 changes

  1. In September 2026, John Deere gained share of searches among forestry mulcher brands in New Zealand, from 65.7% to 66.5%.

  2. In September 2026, Bobcat lost share of searches among forestry mulcher brands in New Zealand, from 3.3% to 2.7%.

  3. Estimated monthly branded searches for FAE in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

How are Caterpillar’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 303 cat excavator
  • 306 cat excavator
  • 308 cat excavator
  • 349 cat excavator
  • bruder cat excavator
  • cat digger
  • cat excavator
  • caterpillar forestry mulcher
  • caterpillar mens boot
  • caterpillar steel toe boot
  • caterpillar workwear
  • rc cat excavator

Do you work for Caterpillar? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Caterpillar compete?

Caterpillar is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Workwear brands13th of 140.1%Show ranking
Men's boot brands8th of 80.03%Show ranking
Steel toe boot brands7th of 70.03%Show ranking
Excavator brands4th of 136.2%Show ranking
Forestry mulcher brands5th of 60.19%Shown above
Wheel loader brands5th of 62%Show ranking
Creator with pink hair and a pink jacket

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