Brandwave

Caterpillar vs FAE:Which is more popular?

In September 2026, FAE had more branded searches than Caterpillar among forestry mulcher brands in New Zealand. FAE had about 20 branded searches, while Caterpillar had 10. FAE made up 0.39% of all forestry mulcher brand searches we track, and Caterpillar accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about forestry mulcher brands, FAE appeared in all five answers and Caterpillar in one. FAE was mentioned before Caterpillar in every answer.

Among forestry mulcher brands in New Zealand in September 2026

Who do people search for more?

FAE, about 2 searches for every 1 for Caterpillar

FAE 20 searchesCaterpillar 10 searches

Who does AI mention more?

FAE, mentioned in every answer we collected

FAE in 5 of 5Caterpillar in 1 of 5

Who does AI recommend more?

FAE, named ahead of Caterpillar in every answer

FAE first in 3Caterpillar never first

Follow Caterpillar vs FAE and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top forestry mulcher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FAE appeared in all five answers. Caterpillar was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. FAE was listed before Caterpillar in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FAE1st
  2. SEPPI M2nd
  3. John Deere–
  4. Kubota–
  5. Bobcat–
  6. Caterpillar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FAE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SEPPI M3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caterpillar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about forestry mulcher brands

5 answers

  • Asked ChatGPT

    “Which forestry mulcher brand should I buy in New Zealand?”

    1. 1SEPPI M
    2. 2FAE

  • Asked ChatGPT

    “What are the best forestry mulcher brands in New Zealand?”

    1. 1FAE
    2. 2SEPPI M

  • Asked ChatGPT

    “What's the best forestry mulcher brand in New Zealand for heavy land clearing?”

    1. 1FAE
    2. 2SEPPI M

  • Searched Google, AI Overview

    “best forestry mulcher”

    1. 1FAE
    2. 2Caterpillar

  • Searched Google, AI Overview

    “mulcher for excavator”

    1. 1FAE

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Caterpillar or FAE more popular in search?

This chart shows how often people search Google for Caterpillar and FAE by name. Each line represents a brand's share of searches for all six forestry mulcher brands we track, month by month, from searches in New Zealand.

Caterpillar and FAE among forestry mulcher brands in New Zealand, by month

Share of searches by month for FAE, Caterpillar. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaBobcatFAECaterpillarSEPPI M
Oct 202571.5%25.2%2.8%0.17%0.17%0.17%
Nov 202567.4%29.2%2.8%0.49%0%0.16%
Dec 202572.5%25.5%1.5%0.17%0.17%0.17%
Jan 202668%29.2%2.2%0.39%0%0.2%
Feb 202662.6%34.4%2%0.56%0.19%0.19%
Mar 202655.1%42.1%2.2%0.47%0%0.16%
Apr 202663.4%33.6%2.1%0.56%0%0.37%
May 202662.1%34.2%2.6%0.74%0.18%0.18%
Jun 202658.8%37.2%2.9%0.86%0%0.17%
Jul 202667.4%28.1%3.3%0.71%0.24%0.24%
Aug 202665.7%30.2%3.3%0.39%0.19%0.19%
Sep 202666.5%30%2.7%0.39%0.19%0.19%

How has the Caterpillar and FAE comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand forestry mulcher brands in September 2026?

1 change

  1. Estimated monthly branded searches for FAE in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Caterpillar’s and FAE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Caterpillar

1 branded search term

  • caterpillar forestry mulcher

FAE

1 branded search term

  • fae mulcher

How the Brand Demand Index is measured

Other head-to-heads among forestry mulcher brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free