How popular isCaterpillar?
In September 2026, people searched for Caterpillar by name about 540 times in New Zealand, about the same as the previous year. These searches made up 0.1% of all New Zealand workwear brand searches, placing Caterpillar 13th out of 14 brands. When we asked both ChatGPT and Google AI Overviews about workwear brands, Caterpillar did not appear in any of the answers.
Caterpillar is the 13th most searched of 14 competitors and not listed in any AI answer.
SwanndriShare of searches 34%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
KaiwakaShare of searches 19.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Carhartt WIPShare of searches 19.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Cactus OutdoorShare of searches 9.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
CaterpillarShare of searches 0.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top workwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Caterpillar did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hard Yakka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FXD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bisley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Kaiwaka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Syzmik3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Swanndri2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cactus Outdoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bison2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
King Gee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workwear brands
5 answers
Asked ChatGPT
“Which workwear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best workwear brands in New Zealand?”
Asked ChatGPT
“What's the best workwear brand in New Zealand for durable work clothes?”
Searched Google, AI Overview
“workwear brands”
Searched Google, AI Overview
“work trousers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which workwear brands compete with Caterpillar?
Share of searches by month for Swanndri, Kaiwaka, Carhartt WIP, Cactus Outdoor, Bison, Hard Yakka, FXD, Bisley, Caterpillar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swanndri | Kaiwaka | Carhartt WIP | Cactus Outdoor | Bison | Hard Yakka | FXD | Bisley | Syzmik | Dickies | King Gee | Portwest | Caterpillar | Mongrel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 19.1% | 19.5% | 11% | 5.9% | 4.1% | 2.5% | 2.4% | 1.3% | 1.8% | 0.89% | 0.59% | 0.14% | 0.06% |
| Nov 2025 | 38.6% | 20% | 17.4% | 7.9% | 4.3% | 3.7% | 2% | 2.1% | 1.1% | 1.2% | 0.84% | 0.5% | 0.16% | 0.05% |
| Dec 2025 | 33.1% | 28.7% | 18.3% | 8% | 3.4% | 2.8% | 1.3% | 1.5% | 0.74% | 1% | 0.64% | 0.29% | 0.09% | 0.04% |
| Jan 2026 | 25.6% | 27.1% | 20.2% | 10.9% | 3.8% | 4.1% | 2.2% | 2.2% | 1.2% | 1.3% | 0.69% | 0.4% | 0.1% | 0.08% |
| Feb 2026 | 28.9% | 24.2% | 19.6% | 9.8% | 4.2% | 4.6% | 2.1% | 2.3% | 1.1% | 1.4% | 0.98% | 0.51% | 0.11% | 0.09% |
| Mar 2026 | 33.5% | 19.5% | 19.2% | 11.5% | 3.3% | 3.6% | 2.3% | 2.1% | 1.3% | 1.8% | 0.99% | 0.61% | 0.09% | 0.05% |
| Apr 2026 | 41.3% | 17.6% | 18.1% | 9.5% | 2.7% | 2.8% | 1.8% | 1.6% | 0.87% | 2.2% | 0.72% | 0.59% | 0.1% | 0.06% |
| May 2026 | 42.1% | 17% | 16.5% | 9.5% | 3.5% | 2.9% | 2% | 1.9% | 1.1% | 2.3% | 0.63% | 0.62% | 0.1% | 0.04% |
| Jun 2026 | 47.3% | 14.1% | 15.5% | 8.8% | 3.2% | 3.1% | 2% | 1.7% | 1.1% | 2.1% | 0.5% | 0.56% | 0.07% | 0.05% |
| Jul 2026 | 42.6% | 14.4% | 16.5% | 9.5% | 6.3% | 2.9% | 2% | 2% | 1.3% | 1.4% | 0.55% | 0.52% | 0.1% | 0.04% |
| Aug 2026 | 40.8% | 16.3% | 18.2% | 8.8% | 3.9% | 2.8% | 2.4% | 2.1% | 1.5% | 1.4% | 0.94% | 0.72% | 0.11% | 0.03% |
| Sep 2026 | 34% | 19.4% | 19.2% | 9.1% | 5% | 3.6% | 2.8% | 2.3% | 1.5% | 1.4% | 0.97% | 0.66% | 0.1% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34% | 16.5K | -34.2% | -6.8 points | |
| 2, moved from 3rd to 2nd | 19.4% | 9.4K | -6% | +3.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19.2% | 9.3K | -16.8% | +1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.1% | 4.4K | -18.5% | +0.3 points | |
| 5, held 5th | 5% | 2.4K | 0% | +1 points | |
| 6, held 6th | 3.6% | 1.8K | +1.7% | +0.8 points | |
| 7, held 7th | 2.8% | 1.4K | -6.8% | +0.4 points | |
| 8, held 8th | 2.3% | 1.1K | -13.1% | +0.2 points | |
| 9, held 9th | 1.5% | 710 | -24.5% | -0.1 points | |
| 10, held 10th | 1.4% | 690 | -20.7% | 0 points | |
| 11, held 11th | 0.97% | 470 | -19% | 0 points | |
| 12, held 12th | 0.66% | 320 | -27.3% | -0.1 points | |
| 13, held 13th | 0.1% | 50 | -28.6% | 0 points | |
| 14, held 14th | 0.06% | 30 | +50% | 0 points |
1.
Swanndri34%
Held 1st. 16.5K estimated branded searches, -34.2% vs prior month. Share -6.8 points.
2.
Kaiwaka19.4%
Moved from 3rd to 2nd. 9.4K estimated branded searches, -6% vs prior month. Share +3.1 points.
19.2%
Moved from 2nd to 3rd. 9.3K estimated branded searches, -16.8% vs prior month. Share +1 points.
9.1%
Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share +0.3 points.
5.Bison
5%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +1 points.
3.6%
Held 6th. 1.8K estimated branded searches, +1.7% vs prior month. Share +0.8 points.
7.
FXD2.8%
Held 7th. 1.4K estimated branded searches, -6.8% vs prior month. Share +0.4 points.
8.
Bisley2.3%
Held 8th. 1.1K estimated branded searches, -13.1% vs prior month. Share +0.2 points.
9.
Syzmik1.5%
Held 9th. 710 estimated branded searches, -24.5% vs prior month. Share -0.1 points.
10.
Dickies1.4%
Held 10th. 690 estimated branded searches, -20.7% vs prior month. Share 0 points.
11.
King Gee0.97%
Held 11th. 470 estimated branded searches, -19% vs prior month. Share 0 points.
12.
Portwest0.66%
Held 12th. 320 estimated branded searches, -27.3% vs prior month. Share -0.1 points.
13.
Caterpillar0.1%
Held 13th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.
14.
Mongrel0.06%
Held 14th. 30 estimated branded searches, +50% vs prior month. Share 0 points.
Compare popularity between Caterpillar and its closest rivals
Every comparison with Caterpillar
24 comparisons
- CablePrice vs Caterpillar
- Caterpillar vs Kubota
- Caterpillar vs Sumitomo
- Caterpillar vs Terra Cat
- Caterpillar vs Hitachi
- Caterpillar vs Yanmar
- Caterpillar vs Sany
- Caterpillar vs Kobelco
- Caterpillar vs Takeuchi
- Bobcat vs Caterpillar
- Caterpillar vs Komatsu
- Caterpillar vs JCB
- Bisley vs Caterpillar
- Bison vs Caterpillar
- Cactus Outdoor vs Caterpillar
- Carhartt WIP vs Caterpillar
- Caterpillar vs Dickies
- Caterpillar vs FXD
- Caterpillar vs Hard Yakka
- Caterpillar vs Kaiwaka
- Caterpillar vs King Gee
- Caterpillar vs Portwest
- Caterpillar vs Swanndri
- Caterpillar vs Syzmik
How has branded search demand for Caterpillar changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Caterpillar in New Zealand held steady at 540.
- Across the 12 months ending September 2026, Caterpillar’s share of searches among workwear brands in New Zealand held steady, from 0.14% to 0.1%.
How did search popularity change for New Zealand workwear brands in September 2026?
6 changes
In September 2026, Kaiwaka overtook Carhartt WIP to rank 2nd among workwear brands in New Zealand, with 19.4% of the searches.
In September 2026, Bison gained share of searches among workwear brands in New Zealand, from 3.9% to 5%.
In September 2026, Carhartt WIP gained share of searches among workwear brands in New Zealand, from 18.2% to 19.2%.
In September 2026, Hard Yakka gained share of searches among workwear brands in New Zealand, from 2.8% to 3.6%.
In September 2026, Swanndri lost share of searches among workwear brands in New Zealand, from 40.8% to 34%.
FXD’s share of searches among workwear brands in New Zealand has gained ground for 3 months in a row, from 2% to 2.8% in September 2026.
How are Caterpillar’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- 303 cat excavator
- 306 cat excavator
- 308 cat excavator
- 349 cat excavator
- bruder cat excavator
- cat digger
- cat excavator
- caterpillar forestry mulcher
- caterpillar mens boot
- caterpillar steel toe boot
- caterpillar workwear
- rc cat excavator
Do you work for Caterpillar? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Caterpillar compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Workwear brands | 13th of 14 | 0.1% | Shown above |
| Men's boot brands | 8th of 8 | 0.03% | Show ranking |
| Steel toe boot brands | 7th of 7 | 0.03% | Show ranking |
| Excavator brands | 4th of 13 | 6.2% | Show ranking |
| Forestry mulcher brands | 5th of 6 | 0.19% | Show ranking |
| Wheel loader brands | 5th of 6 | 2% | Show ranking |
Is Caterpillar your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.