How popular isCaterpillar?
In September 2026, people searched for Caterpillar by name about 540 times in New Zealand, about the same as the previous year. These searches made up 0.03% of all New Zealand steel toe boot brand searches, placing Caterpillar seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about steel toe boot brands, Caterpillar did not appear in any of the answers.
Caterpillar is the seventh most searched of 7 competitors and not listed in any AI answer.
Dr. MartensShare of searches 55.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TimberlandShare of searches 25.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
BlundstoneShare of searches 14.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
OliverShare of searches 2.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
CaterpillarShare of searches 0.03%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top steel toe boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Caterpillar did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Steel Blue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Oliver4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Timberland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KEEN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about steel toe boot brands
5 answers
Asked ChatGPT
“Which steel toe boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best steel toe boot brands in New Zealand?”
Asked ChatGPT
“What's the best steel toe boot brand in New Zealand for all day comfort?”
Searched Google, AI Overview
“steel toe boots nz”
Searched Google, AI Overview
“best work boots nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which steel toe boot brands compete with Caterpillar?
Share of searches by month for Dr. Martens, Timberland, Blundstone, Oliver, Caterpillar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Timberland | Blundstone | Oliver | Steel Blue | KEEN | Caterpillar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 24.3% | 10.9% | 2.5% | 1.7% | 0.11% | 0.03% |
| Nov 2025 | 60.8% | 25.6% | 9.8% | 2.2% | 1.4% | 0.17% | 0.02% |
| Dec 2025 | 61.3% | 26.7% | 9.1% | 1.8% | 0.97% | 0.1% | 0.02% |
| Jan 2026 | 62.3% | 23.5% | 10.5% | 1.9% | 1.6% | 0.08% | 0.05% |
| Feb 2026 | 60.5% | 22.7% | 12.4% | 2.8% | 1.5% | 0.1% | 0.06% |
| Mar 2026 | 60.1% | 22.5% | 12.4% | 3.4% | 1.5% | 0.08% | 0.08% |
| Apr 2026 | 57.4% | 26.2% | 12.3% | 2.5% | 1.5% | 0.12% | 0.02% |
| May 2026 | 58.2% | 25.7% | 12.1% | 2.4% | 1.4% | 0.07% | 0.07% |
| Jun 2026 | 59.8% | 21.5% | 12.4% | 4.7% | 1.5% | 0.1% | 0.05% |
| Jul 2026 | 52% | 27.7% | 14% | 4.9% | 1.2% | 0.13% | 0.05% |
| Aug 2026 | 52% | 29% | 14.8% | 2.3% | 1.6% | 0.11% | 0.11% |
| Sep 2026 | 55.8% | 25.7% | 14.2% | 2.5% | 1.7% | 0.06% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.8% | 19.6K | +0.15% | +3.8 points | |
| 2, held 2nd | 25.7% | 9K | -17.2% | -3.3 points | |
| 3, held 3rd | 14.2% | 5K | -10.4% | -0.6 points | |
| 4, held 4th | 2.5% | 880 | 0% | +0.2 points | |
| 5, held 5th | 1.7% | 590 | 0% | +0.1 points | |
| 6, moved from 7th to 6th | 0.06% | 20 | -50% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.03% | 10 | -75% | -0.1 pointsmoved from 6th to 7th |
55.8%
Held 1st. 19.6K estimated branded searches, +0.15% vs prior month. Share +3.8 points.
25.7%
Held 2nd. 9K estimated branded searches, -17.2% vs prior month. Share -3.3 points.
14.2%
Held 3rd. 5K estimated branded searches, -10.4% vs prior month. Share -0.6 points.
4.
Oliver2.5%
Held 4th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.
1.7%
Held 5th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
KEEN0.06%
Moved from 7th to 6th. 20 estimated branded searches, -50% vs prior month. Share 0 points.
0.03%
Moved from 6th to 7th. 10 estimated branded searches, -75% vs prior month. Share -0.1 points.
Compare popularity between Caterpillar and its closest rivals
Every comparison with Caterpillar
24 comparisons
- CablePrice vs Caterpillar
- Caterpillar vs Kubota
- Caterpillar vs Sumitomo
- Caterpillar vs Terra Cat
- Caterpillar vs Hitachi
- Caterpillar vs Yanmar
- Caterpillar vs Sany
- Caterpillar vs Kobelco
- Caterpillar vs Takeuchi
- Bobcat vs Caterpillar
- Caterpillar vs Komatsu
- Caterpillar vs JCB
- Bisley vs Caterpillar
- Bison vs Caterpillar
- Cactus Outdoor vs Caterpillar
- Carhartt WIP vs Caterpillar
- Caterpillar vs Dickies
- Caterpillar vs FXD
- Caterpillar vs Hard Yakka
- Caterpillar vs Kaiwaka
- Caterpillar vs King Gee
- Caterpillar vs Portwest
- Caterpillar vs Swanndri
- Caterpillar vs Syzmik
How has branded search demand for Caterpillar changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Caterpillar in New Zealand held steady at 540.
- Across the 12 months ending September 2026, Caterpillar’s share of searches among steel toe boot brands in New Zealand held steady at 0.03%.
How did search popularity change for New Zealand steel toe boot brands in September 2026?
5 changes
In September 2026, Dr. Martens gained share of searches among steel toe boot brands in New Zealand, from 52% to 55.8%.
In September 2026, Timberland lost share of searches among steel toe boot brands in New Zealand, from 29% to 25.7%.
In September 2026, Blundstone lost share of searches among steel toe boot brands in New Zealand, from 14.8% to 14.2%.
In September 2026, KEEN rose from 7th to 6th among steel toe boot brands in New Zealand.
In September 2026, Caterpillar fell from 6th to 7th among steel toe boot brands in New Zealand.
How are Caterpillar’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- 303 cat excavator
- 306 cat excavator
- 308 cat excavator
- 349 cat excavator
- bruder cat excavator
- cat digger
- cat excavator
- caterpillar forestry mulcher
- caterpillar mens boot
- caterpillar steel toe boot
- caterpillar workwear
- rc cat excavator
Do you work for Caterpillar? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Caterpillar compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Workwear brands | 13th of 14 | 0.1% | Show ranking |
| Men's boot brands | 8th of 8 | 0.03% | Show ranking |
| Steel toe boot brands | 7th of 7 | 0.03% | Shown above |
| Excavator brands | 4th of 13 | 6.2% | Show ranking |
| Forestry mulcher brands | 5th of 6 | 0.19% | Show ranking |
| Wheel loader brands | 5th of 6 | 2% | Show ranking |
Is Caterpillar your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.