Men's boot brands in New Zealand:Which are most popular?
In September 2026, Dr. Martens was the most searched men's boot brand in New Zealand, accounting for 49.3% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Blundstone showed up in every answer. Blundstone was recommended most often, coming first in four out of five responses.
Dr. MartensShare of searches 49.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
TimberlandShare of searches 22.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
BlundstoneShare of searches 12.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MerrellShare of searches 8.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
AriatShare of searches 4.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top men's boot brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Blundstone appeared every time. Blundstone was recommended most often, coming first in four out of five answers. Dr. Martens was second, and Timberland was third. Caterpillar, which ranked eighth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Blundstone1st
- Dr. Martens2nd
- Timberland3rd
Red Wing4th- Ariat5th
Mongrel6th- Merrell7th
Caterpillar–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blundstone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Timberland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ariat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Red Wing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mongrel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Merrell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about men's boot brands
5 answers
Asked ChatGPT
“Which men's boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best men's boot brands in New Zealand?”
Asked ChatGPT
“What's the best men's boot brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“men's boots nz”
Searched Google, AI Overview
“men's work boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which men's boot brands do people search for most?
This chart shows how often people search Google for each men's boot brand by name. Each line represents a brand's share of searches for all eight men's boot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dr. Martens, Timberland, Blundstone, Merrell, Ariat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Timberland | Blundstone | Merrell | Ariat | Red Wing | Mongrel | Caterpillar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 21.3% | 9.6% | 7.4% | 6% | 1.8% | 0.87% | 0.02% |
| Nov 2025 | 52.9% | 22.3% | 8.5% | 8.5% | 6.2% | 1.3% | 0.3% | 0.04% |
| Dec 2025 | 54.1% | 23.6% | 8.1% | 7.5% | 5.3% | 1.1% | 0.35% | 0.02% |
| Jan 2026 | 54.6% | 20.6% | 9.2% | 8.2% | 5.7% | 1.4% | 0.36% | 0.02% |
| Feb 2026 | 52.8% | 19.8% | 10.8% | 8.1% | 6.6% | 1.3% | 0.5% | 0.03% |
| Mar 2026 | 54.2% | 20.3% | 11.2% | 6.6% | 5.6% | 1.7% | 0.47% | 0.02% |
| Apr 2026 | 50.4% | 23% | 10.8% | 7.7% | 6.3% | 1.3% | 0.46% | 0.04% |
| May 2026 | 52.1% | 22.9% | 10.8% | 6% | 6.3% | 1.3% | 0.52% | 0.07% |
| Jun 2026 | 55.1% | 19.8% | 11.4% | 6.4% | 5.5% | 1.1% | 0.57% | 0.02% |
| Jul 2026 | 46.8% | 24.9% | 12.6% | 8.2% | 5.6% | 1.4% | 0.47% | 0.02% |
| Aug 2026 | 46.9% | 26.1% | 13.3% | 7.1% | 4.5% | 1.4% | 0.55% | 0.05% |
| Sep 2026 | 49.3% | 22.7% | 12.6% | 8.7% | 4.8% | 1.2% | 0.73% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.3% | 19.6K | +0.15% | +2.4 points | |
| 2, held 2nd | 22.7% | 9K | -17.2% | -3.4 points | |
| 3, held 3rd | 12.6% | 5K | -10.4% | -0.8 points | |
| 4, held 4th | 8.7% | 3.5K | +16.8% | +1.6 points | |
| 5, held 5th | 4.8% | 1.9K | 0% | +0.2 points | |
| 6, held 6th | 1.2% | 480 | -18.6% | -0.2 points | |
| 7, held 7th | 0.73% | 290 | +26.1% | +0.2 points | |
| 8, held 8th | 0.03% | 10 | -50% | 0 points |
49.3%
Held 1st. 19.6K estimated branded searches, +0.15% vs prior month. Share +2.4 points.
22.7%
Held 2nd. 9K estimated branded searches, -17.2% vs prior month. Share -3.4 points.
12.6%
Held 3rd. 5K estimated branded searches, -10.4% vs prior month. Share -0.8 points.
4.
Merrell8.7%
Held 4th. 3.5K estimated branded searches, +16.8% vs prior month. Share +1.6 points.
5.
Ariat4.8%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Red Wing1.2%
Held 6th. 480 estimated branded searches, -18.6% vs prior month. Share -0.2 points.
7.
Mongrel0.73%
Held 7th. 290 estimated branded searches, +26.1% vs prior month. Share +0.2 points.
0.03%
Held 8th. 10 estimated branded searches, -50% vs prior month. Share 0 points.
Which brand is most popular in search among men's boot brands in New Zealand?
8 brands
In September 2026, Dr. Martens was the most searched among men's boot brands in New Zealand, with an estimated 19.6K branded searches, 49.3% of all searches for the eight we track. Timberland is in 2nd place, 26.6 percentage points behind at 22.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Dr. Martens | 53.1% → 49.3% | 55.1%Jun 2026 | 46.8%Jul 2026 | 1st |
| Timberland | 21.3% → 22.7% | 26.1%Aug 2026 | 19.8%Feb 2026 | 2nd |
| Blundstone | 9.6% → 12.6% | 13.3%Aug 2026 | 8.1%Dec 2025 | 3rd |
| Merrell | 7.4% → 8.7% | 8.7%Sep 2026 | 6%May 2026 | 4th |
| Ariat | 6% → 4.8% | 6.6%Feb 2026 | 4.5%Aug 2026 | 5th |
| Red Wing | 1.8% → 1.2% | 1.8%Oct 2025 | 1.1%Dec 2025 | 6th |
| Mongrel | 0.87% → 0.73% | 0.87%Oct 2025 | 0.3%Nov 2025 | 7th |
| Caterpillar | 0.02% → 0.03% | 0.07%May 2026 | 0.02%Dec 2025 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Dr. Martens’ share of searches among men's boot brands in New Zealand decreased from 53.1% to 49.3%.
- Across the 12 months ending September 2026, Timberland’s share of searches among men's boot brands in New Zealand increased from 21.3% to 22.7%.
- Across the 12 months ending September 2026, Blundstone’s share of searches among men's boot brands in New Zealand increased from 9.6% to 12.6%.
- Across the 12 months ending September 2026, Merrell’s share of searches among men's boot brands in New Zealand increased from 7.4% to 8.7%.
- Across the 12 months ending September 2026, Ariat’s share of searches among men's boot brands in New Zealand decreased from 6% to 4.8%.
- Across the 12 months ending September 2026, Red Wing’s share of searches among men's boot brands in New Zealand decreased from 1.8% to 1.2%.
- Across the 12 months ending September 2026, Dr. Martens’ share of searches among men's boot brands in New Zealand peaked at 55.1% in June 2026 and was lowest at 46.8% in July 2026.
- Across the 12 months ending September 2026, Timberland’s share of searches among men's boot brands in New Zealand peaked at 26.1% in August 2026 and was lowest at 19.8% in February 2026.
- Across the 12 months ending September 2026, Blundstone’s share of searches among men's boot brands in New Zealand peaked at 13.3% in August 2026 and was lowest at 8.1% in December 2025.
- Across the 12 months ending September 2026, Merrell’s share of searches among men's boot brands in New Zealand peaked at 8.7% in September 2026 and was lowest at 6% in May 2026.
- Across the 12 months ending September 2026, Ariat’s share of searches among men's boot brands in New Zealand peaked at 6.6% in February 2026 and was lowest at 4.5% in August 2026.
- Across the 12 months ending September 2026, Mongrel and Caterpillar held steady: their share of searches among men's boot brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand men's boot brands in September 2026?
7 changes
In September 2026, Dr. Martens gained share of searches among men's boot brands in New Zealand, from 46.9% to 49.3%.
In September 2026, Merrell gained share of searches among men's boot brands in New Zealand, from 7.1% to 8.7%.
In September 2026, Timberland lost share of searches among men's boot brands in New Zealand, from 26.1% to 22.7%.
In September 2026, Blundstone lost share of searches among men's boot brands in New Zealand, from 13.3% to 12.6%.
Estimated monthly branded searches for Red Wing in New Zealand fell 33.3% over 12 measured months, from 720 to 480 in September 2026.
Estimated monthly branded searches for Ariat in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Estimated monthly branded searches for Mongrel in New Zealand fell 17.1% over 12 measured months, from 350 to 290 in September 2026.
Compare popularity between leading brands
- Dr. Martens vs Timberland: compare popularity
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- Dr. Martens vs Ariat: compare popularity
- Timberland vs Blundstone: compare popularity
- Timberland vs Merrell: compare popularity
- Timberland vs Ariat: compare popularity
- Blundstone vs Merrell: compare popularity
- Blundstone vs Ariat: compare popularity
- Merrell vs Ariat: compare popularity
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