Ariat vs Dr. Martens:Which is more popular?
In September 2026, Dr. Martens had more branded searches than Ariat among men's boot brands in New Zealand. Dr. Martens had about 19,600 branded searches, while Ariat had 1,900. Dr. Martens made up 49.3% of all men's boot brand searches we track, and Ariat accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about men's boot brands, Ariat and Dr. Martens each appeared in three of the five answers. Dr. Martens was mentioned before Ariat in three out of four answers that named either.
Who do people search for more?
Dr. Martens, about 10 searches for every 1 for Ariat
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Dr. Martens, named ahead of Ariat in 3 of 4 answers
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Top men's boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ariat was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Dr. Martens was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dr. Martens was listed before Ariat in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Blundstone1st- Dr. Martens2nd
Timberland3rd
Red Wing4th
Ariat5th
Mongrel6th
Merrell7th
Caterpillar–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blundstone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Timberland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ariat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Red Wing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mongrel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Merrell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about men's boot brands
5 answers
Asked ChatGPT
“Which men's boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best men's boot brands in New Zealand?”
Asked ChatGPT
“What's the best men's boot brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“men's boots nz”
Searched Google, AI Overview
“men's work boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Ariat or Dr. Martens more popular in search?
This chart shows how often people search Google for Ariat and Dr. Martens by name. Each line represents a brand's share of searches for all eight men's boot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dr. Martens, Ariat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Timberland | Blundstone | Merrell | Ariat | Red Wing | Mongrel | Caterpillar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 21.3% | 9.6% | 7.4% | 6% | 1.8% | 0.87% | 0.02% |
| Nov 2025 | 52.9% | 22.3% | 8.5% | 8.5% | 6.2% | 1.3% | 0.3% | 0.04% |
| Dec 2025 | 54.1% | 23.6% | 8.1% | 7.5% | 5.3% | 1.1% | 0.35% | 0.02% |
| Jan 2026 | 54.6% | 20.6% | 9.2% | 8.2% | 5.7% | 1.4% | 0.36% | 0.02% |
| Feb 2026 | 52.8% | 19.8% | 10.8% | 8.1% | 6.6% | 1.3% | 0.5% | 0.03% |
| Mar 2026 | 54.2% | 20.3% | 11.2% | 6.6% | 5.6% | 1.7% | 0.47% | 0.02% |
| Apr 2026 | 50.4% | 23% | 10.8% | 7.7% | 6.3% | 1.3% | 0.46% | 0.04% |
| May 2026 | 52.1% | 22.9% | 10.8% | 6% | 6.3% | 1.3% | 0.52% | 0.07% |
| Jun 2026 | 55.1% | 19.8% | 11.4% | 6.4% | 5.5% | 1.1% | 0.57% | 0.02% |
| Jul 2026 | 46.8% | 24.9% | 12.6% | 8.2% | 5.6% | 1.4% | 0.47% | 0.02% |
| Aug 2026 | 46.9% | 26.1% | 13.3% | 7.1% | 4.5% | 1.4% | 0.55% | 0.05% |
| Sep 2026 | 49.3% | 22.7% | 12.6% | 8.7% | 4.8% | 1.2% | 0.73% | 0.03% |
How has the Ariat and Dr. Martens comparison changed over the last 12 months?
3 findings
- Dr. Martens was ahead of Ariat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ariat’s share of searches among men's boot brands in New Zealand moved from 6% to 4.8%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Dr. Martens’ share of searches among men's boot brands in New Zealand moved from 53.1% to 49.3%, and its estimated monthly branded searches moved from 21.3K to 19.6K.
How did search popularity change for New Zealand men's boot brands in September 2026?
2 changes
In September 2026, Dr. Martens gained share of searches among men's boot brands in New Zealand, from 46.9% to 49.3%.
Estimated monthly branded searches for Ariat in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Ariat’s and Dr. Martens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ariat
1 branded search term
- ariat
Dr. Martens
6 branded search terms
- doc martens
- dr martens
- dr martens 1460
- dr martens 1461
- dr martens loafers
- dr martens mules
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