Brandwave

How popular isDr. Martens in search?

In August 2026, there were an estimated 35K branded searches for Dr. Martens in New Zealand which is down 10.2% over the last 11 months. Dr. Martens holds 19.4% estimated Share of Search among New Zealand boot brands and is ranked 2nd of 7 competitors for search popularity.

Share of Search, August 2026
  1. UGG40.1%
  2. Dr. Martens19.4%
  3. Timberland13.6%
  4. R.M.Williams12.4%
  5. Blundstone7.7%
  6. Merrell6.4%
  7. Redback0.33%
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Which boot brands compete with Dr. Martens?

Dr. Martens against boot brands in New Zealand, by month

Share of Search by month for UGG, Dr. Martens, Timberland, R.M.Williams, Blundstone, Merrell. The figures are in the table below the chart.

View monthly share of search table
MonthUGGDr. MartensTimberlandR.M.WilliamsBlundstoneMerrellRedback
Oct 202531.8%27.7%12.6%15%6.4%6.1%0.31%
Nov 202535.4%24.9%11.7%16.4%5%6.3%0.23%
Dec 202539.9%22.7%11.5%16.1%4.5%5.1%0.21%
Jan 202635%27.4%11.6%12%6.8%6.8%0.33%
Feb 202635.5%25.7%10.9%13.4%7.3%6.8%0.36%
Mar 202639.4%24.8%11%11.3%7.1%6.1%0.29%
Apr 202644.3%21.2%10.5%10.9%6.7%6.2%0.37%
May 202647%19.8%10%11%6.4%5.5%0.33%
Jun 202642.3%21.4%10.1%11.8%7.8%6.3%0.35%
Jul 202643%18.7%11.1%11.8%7.7%7.4%0.3%
Aug 202640.1%19.4%13.6%12.4%7.7%6.4%0.33%
Sep 2026———————

  1. 1.UGG

    40.1%

    held 1st · 72.3K estimated branded searches · -11.8% vs prior month · -2.9 points

  2. 2.Dr. Martens

    19.4%

    held 2nd · 35K estimated branded searches · -1.6% vs prior month · +0.8 points

  3. 3.Timberland

    13.6%

    moved from 4th to 3rd · 24.6K estimated branded searches · +16.1% vs prior month · +2.5 points

  4. 4.R.M.Williams

    12.4%

    moved from 3rd to 4th · 22.4K estimated branded searches · 0% vs prior month · +0.7 points

  5. 5.Blundstone

    7.7%

    held 5th · 13.8K estimated branded searches · -6% vs prior month · 0 points

  6. 6.Merrell

    6.4%

    held 6th · 11.6K estimated branded searches · -18.6% vs prior month · -1 points

  7. 7.Redback

    0.33%

    held 7th · 590 estimated branded searches · +3.5% vs prior month · 0 points

Compare search popularity between Dr. Martens and its closest rivals

How has branded search demand for Dr. Martens changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dr. Martens in New Zealand fell from 39K to 35K.
  • Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boot brands in New Zealand decreased from 27.7% to 19.4%.
  • Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boot brands in New Zealand peaked at 27.7% in October 2025 and was lowest at 18.7% in July 2026.

How did search popularity change for New Zealand boot brands in August 2026?

  1. In August 2026, Timberland overtook R.M.Williams to rank 3rd among boot brands in New Zealand, at 13.6%.

  2. In August 2026, Dr. Martens gained estimated Share of Search among boot brands in New Zealand, from 18.7% to 19.4%.

  3. In August 2026, R.M.Williams gained estimated Share of Search among boot brands in New Zealand, from 11.8% to 12.4%.

  4. In August 2026, UGG lost estimated Share of Search among boot brands in New Zealand, from 43% to 40.1%.

  5. In August 2026, Merrell lost estimated Share of Search among boot brands in New Zealand, from 7.4% to 6.4%.

  6. Estimated monthly branded searches for Blundstone in New Zealand rose 53.9% over 11 measured months, from 9K to 13.8K in August 2026.

How is Dr. Martens measured?

Brandwave collects information about searches that people make online using Dr. Martens’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • brown doc martens
  • brown mary jane doc martens
  • doc martens
  • doc martens boots
  • dr martens
  • dr martens 1460
  • dr martens 1461
  • dr martens airwair sandals
  • dr martens boots
  • dr martens loafers
  • dr martens mary jane shoes
  • dr martens mary janes
  • dr martens mules
  • dr martens near me
  • dr martens new zealand
  • dr martens nz
  • dr martens online
  • dr martens shoes
  • drmartens com
  • drmartens nz
  • drmartens shoes

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How the Brand Demand Index is measured

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