Dr. Martens vs UGG:Which is more popular by branded search in New Zealand?
In August 2026, UGG had more branded searches than Dr. Martens among boot brands in New Zealand. UGG was estimated to have 72.3K branded searches compared to Dr. Martens’ 35K, and held a 40.1% Share of Search versus Dr. Martens’ 19.4%.
Follow Dr. Martens vs UGG and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Dr. Martens or UGG?
Compare the boot brands New Zealanders buy for work, fashion and weekends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UGG, Dr. Martens. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Dr. Martens | Timberland | R.M.Williams | Blundstone | Merrell | Redback |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 27.7% | 12.6% | 15% | 6.4% | 6.1% | 0.31% |
| Nov 2025 | 35.4% | 24.9% | 11.7% | 16.4% | 5% | 6.3% | 0.23% |
| Dec 2025 | 39.9% | 22.7% | 11.5% | 16.1% | 4.5% | 5.1% | 0.21% |
| Jan 2026 | 35% | 27.4% | 11.6% | 12% | 6.8% | 6.8% | 0.33% |
| Feb 2026 | 35.5% | 25.7% | 10.9% | 13.4% | 7.3% | 6.8% | 0.36% |
| Mar 2026 | 39.4% | 24.8% | 11% | 11.3% | 7.1% | 6.1% | 0.29% |
| Apr 2026 | 44.3% | 21.2% | 10.5% | 10.9% | 6.7% | 6.2% | 0.37% |
| May 2026 | 47% | 19.8% | 10% | 11% | 6.4% | 5.5% | 0.33% |
| Jun 2026 | 42.3% | 21.4% | 10.1% | 11.8% | 7.8% | 6.3% | 0.35% |
| Jul 2026 | 43% | 18.7% | 11.1% | 11.8% | 7.7% | 7.4% | 0.3% |
| Aug 2026 | 40.1% | 19.4% | 13.6% | 12.4% | 7.7% | 6.4% | 0.33% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Dr. Martens and UGG comparison changed over the last 12 months?
3 findings
- UGG was ahead of Dr. Martens in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boot brands in New Zealand moved from 27.7% to 19.4%, and its estimated monthly branded searches moved from 39K to 35K.
- Across the 11 months ending August 2026, UGG’s estimated Share of Search among boot brands in New Zealand moved from 31.8% to 40.1%, and its estimated monthly branded searches moved from 44.7K to 72.3K.
How did search popularity change for New Zealand boot brands in August 2026?
2 changes
In August 2026, Dr. Martens gained estimated Share of Search among boot brands in New Zealand, from 18.7% to 19.4%.
In August 2026, UGG lost estimated Share of Search among boot brands in New Zealand, from 43% to 40.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Dr. Martens’ and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr. Martens
21 branded search terms
- brown doc martens
- brown mary jane doc martens
- doc martens
- doc martens boots
- dr martens
- dr martens 1460
- dr martens 1461
- dr martens airwair sandals
- dr martens boots
- dr martens loafers
- dr martens mary jane shoes
- dr martens mary janes
- dr martens mules
- dr martens near me
- dr martens new zealand
- dr martens nz
- dr martens online
- dr martens shoes
- drmartens com
- drmartens nz
- drmartens shoes
UGG
33 branded search terms
- australian ugg
- australian ugg boots
- baby ugg boots
- black ugg boots
- brown ugg boots
- classic ugg boots
- dark brown ugg boots
- kids ugg boots
- ladies ugg slippers
- mens black ugg boots
- mens ugg boots
- mens ugg slippers
- outdoor ugg boots
- pink ugg boots
- pink ugg slippers
- ugg
- ugg boots
- ugg boots kmart
- ugg boots sale
- ugg boots women
- ugg clogs
- ugg com
- ugg near me
- ugg new zealand
- ugg nz
- ugg online
- ugg outlet
- ugg sheepskin boots
- ugg shoes
- ugg slippers
- ugg tasman
- ugg tasman slippers
- ugg tazz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.