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Boot brands in New Zealand:Which brands are most popular in search?

In August 2026, UGG was the most searched among boot brands in New Zealand, with an estimated 72.3K branded searches and 40.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. UGG40.1%
  2. Dr. Martens19.4%
  3. Timberland13.6%
  4. R.M.Williams12.4%
  5. Blundstone7.7%
  6. Merrell6.4%
  7. Redback0.33%

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Share of SearchLeaderboard

Compare the boot brands New Zealanders buy for work, fashion and weekends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among boot brands in New Zealand, by month

Share of Search by month for UGG, Dr. Martens, Timberland, R.M.Williams, Blundstone, Merrell. The figures are in the table below the chart.

View monthly share of search table
MonthUGGDr. MartensTimberlandR.M.WilliamsBlundstoneMerrellRedback
Oct 202531.8%27.7%12.6%15%6.4%6.1%0.31%
Nov 202535.4%24.9%11.7%16.4%5%6.3%0.23%
Dec 202539.9%22.7%11.5%16.1%4.5%5.1%0.21%
Jan 202635%27.4%11.6%12%6.8%6.8%0.33%
Feb 202635.5%25.7%10.9%13.4%7.3%6.8%0.36%
Mar 202639.4%24.8%11%11.3%7.1%6.1%0.29%
Apr 202644.3%21.2%10.5%10.9%6.7%6.2%0.37%
May 202647%19.8%10%11%6.4%5.5%0.33%
Jun 202642.3%21.4%10.1%11.8%7.8%6.3%0.35%
Jul 202643%18.7%11.1%11.8%7.7%7.4%0.3%
Aug 202640.1%19.4%13.6%12.4%7.7%6.4%0.33%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.UGG

    40.1%

    held 1st · 72.3K estimated branded searches · -11.8% vs prior month · -2.9 points

  2. 2.Dr. Martens

    19.4%

    held 2nd · 35K estimated branded searches · -1.6% vs prior month · +0.8 points

  3. 3.Timberland

    13.6%

    moved from 4th to 3rd · 24.6K estimated branded searches · +16.1% vs prior month · +2.5 points

  4. 4.R.M.Williams

    12.4%

    moved from 3rd to 4th · 22.4K estimated branded searches · 0% vs prior month · +0.7 points

  5. 5.Blundstone

    7.7%

    held 5th · 13.8K estimated branded searches · -6% vs prior month · 0 points

  6. 6.Merrell

    6.4%

    held 6th · 11.6K estimated branded searches · -18.6% vs prior month · -1 points

  7. 7.Redback

    0.33%

    held 7th · 590 estimated branded searches · +3.5% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among boot brands in New Zealand?

In August 2026, UGG was the most searched among boot brands in New Zealand, with an estimated 72.3K branded searches and 40.1% estimated Share of Search within this set. Dr. Martens is in 2nd place, 20.7 percentage points behind at 19.4% Share of Search.

New Zealand boot brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
UGG31.8% → 40.1%47%May 202631.8%Oct 20251st
Dr. Martens27.7% → 19.4%27.7%Oct 202518.7%Jul 20262nd
Timberland12.6% → 13.6%13.6%Aug 202610%May 20264th → 3rd
R.M.Williams15% → 12.4%16.4%Nov 202510.9%Apr 20263rd → 4th
Blundstone6.4% → 7.7%7.8%Jun 20264.5%Dec 20255th
Merrell6.1% → 6.4%7.4%Jul 20265.1%Dec 20256th
Redback0.31% → 0.33%0.37%Apr 20260.21%Dec 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, UGG’s estimated Share of Search among boot brands in New Zealand increased from 31.8% to 40.1%.
  • Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boot brands in New Zealand decreased from 27.7% to 19.4%.
  • Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boot brands in New Zealand increased from 12.6% to 13.6%.
  • Across the 11 months ending August 2026, R.M.Williams’ estimated Share of Search among boot brands in New Zealand decreased from 15% to 12.4%.
  • Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among boot brands in New Zealand increased from 6.4% to 7.7%.
  • Across the 11 months ending August 2026, UGG’s estimated Share of Search among boot brands in New Zealand peaked at 47% in May 2026 and was lowest at 31.8% in October 2025.
  • Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boot brands in New Zealand peaked at 27.7% in October 2025 and was lowest at 18.7% in July 2026.
  • Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boot brands in New Zealand peaked at 13.6% in August 2026 and was lowest at 10% in May 2026.
  • Across the 11 months ending August 2026, R.M.Williams’ estimated Share of Search among boot brands in New Zealand peaked at 16.4% in November 2025 and was lowest at 10.9% in April 2026.
  • Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among boot brands in New Zealand peaked at 7.8% in June 2026 and was lowest at 4.5% in December 2025.
  • Across the 11 months ending August 2026, Merrell’s estimated Share of Search among boot brands in New Zealand peaked at 7.4% in July 2026 and was lowest at 5.1% in December 2025.
  • Across the 11 months ending August 2026, Timberland rose from 4th to 3rd among boot brands in New Zealand.
  • Across the 11 months ending August 2026, R.M.Williams fell from 3rd to 4th among boot brands in New Zealand.
  • Across the 11 months ending August 2026, Merrell and Redback held steady: their estimated Share of Search among boot brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand boot brands in August 2026?

  1. In August 2026, Timberland overtook R.M.Williams to rank 3rd among boot brands in New Zealand, at 13.6%.

  2. In August 2026, Dr. Martens gained estimated Share of Search among boot brands in New Zealand, from 18.7% to 19.4%.

  3. In August 2026, R.M.Williams gained estimated Share of Search among boot brands in New Zealand, from 11.8% to 12.4%.

  4. In August 2026, UGG lost estimated Share of Search among boot brands in New Zealand, from 43% to 40.1%.

  5. In August 2026, Merrell lost estimated Share of Search among boot brands in New Zealand, from 7.4% to 6.4%.

  6. Estimated monthly branded searches for Blundstone in New Zealand rose 53.9% over 11 measured months, from 9K to 13.8K in August 2026.

  7. Estimated monthly branded searches for Redback in New Zealand rose 34.1% over 11 measured months, from 440 to 590 in August 2026.

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