R.M.Williams vs Timberland:Which is more popular by branded search in New Zealand?
In August 2026, Timberland had more branded searches than R.M.Williams among boot brands in New Zealand. Timberland was estimated to have 24.6K branded searches compared to R.M.Williams’ 22.4K, and held a 13.6% Share of Search versus R.M.Williams’ 12.4%.
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Which is more popular in search, R.M.Williams or Timberland?
Compare the boot brands New Zealanders buy for work, fashion and weekends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Timberland, R.M.Williams. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Dr. Martens | Timberland | R.M.Williams | Blundstone | Merrell | Redback |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 27.7% | 12.6% | 15% | 6.4% | 6.1% | 0.31% |
| Nov 2025 | 35.4% | 24.9% | 11.7% | 16.4% | 5% | 6.3% | 0.23% |
| Dec 2025 | 39.9% | 22.7% | 11.5% | 16.1% | 4.5% | 5.1% | 0.21% |
| Jan 2026 | 35% | 27.4% | 11.6% | 12% | 6.8% | 6.8% | 0.33% |
| Feb 2026 | 35.5% | 25.7% | 10.9% | 13.4% | 7.3% | 6.8% | 0.36% |
| Mar 2026 | 39.4% | 24.8% | 11% | 11.3% | 7.1% | 6.1% | 0.29% |
| Apr 2026 | 44.3% | 21.2% | 10.5% | 10.9% | 6.7% | 6.2% | 0.37% |
| May 2026 | 47% | 19.8% | 10% | 11% | 6.4% | 5.5% | 0.33% |
| Jun 2026 | 42.3% | 21.4% | 10.1% | 11.8% | 7.8% | 6.3% | 0.35% |
| Jul 2026 | 43% | 18.7% | 11.1% | 11.8% | 7.7% | 7.4% | 0.3% |
| Aug 2026 | 40.1% | 19.4% | 13.6% | 12.4% | 7.7% | 6.4% | 0.33% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the R.M.Williams and Timberland comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Timberland took it in August 2026.
- Across the 11 months ending August 2026, R.M.Williams’ estimated Share of Search among boot brands in New Zealand moved from 15% to 12.4%, and its estimated monthly branded searches moved from 21.2K to 22.4K.
- Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boot brands in New Zealand moved from 12.6% to 13.6%, and its estimated monthly branded searches moved from 17.8K to 24.6K.
How did search popularity change for New Zealand boot brands in August 2026?
2 changes
In August 2026, Timberland overtook R.M.Williams to rank 3rd among boot brands in New Zealand, at 13.6%.
In August 2026, R.M.Williams gained estimated Share of Search among boot brands in New Zealand, from 11.8% to 12.4%.
How each brand is measured
Brandwave collects information about searches that people make online using R.M.Williams’ and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
R.M.Williams
26 branded search terms
- r m williams
- r m williams boots
- r m williams near me
- r m williams online
- r m williams shoes
- rm williams
- rm williams boots
- rm williams cambridge
- rm williams chelsea boots
- rm williams comfort craftsman
- rm williams jersey
- rm williams ladies
- rm williams ladies boots
- rm williams mens boots
- rm williams near me
- rm williams outlet
- rm williams sale
- rm williams shoes
- rm williams shop
- rm williams sylvia park
- rmwilliams
- rmwilliams boots
- rmwilliams com
- rmwilliams nz
- rmwilliams shoes
- womens rm williams boots
Timberland
17 branded search terms
- black timberland boots
- shoes timberland mens
- timberland
- timberland boots
- timberland boots men
- timberland boots pro steel toe
- timberland boots women
- timberland com
- timberland deck shoes
- timberland hiking boots
- timberland loafers
- timberland near me
- timberland nz
- timberland online
- timberland sale
- timberland shoes
- timberland sylvia park
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.