Blundstone vs Dr. Martens:Which is more popular by branded search in New Zealand?
In August 2026, Dr. Martens had more branded searches than Blundstone among boot brands in New Zealand. Dr. Martens was estimated to have 35K branded searches compared to Blundstone’s 13.8K, and held a 19.4% Share of Search versus Blundstone’s 7.7%.
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Which is more popular in search, Blundstone or Dr. Martens?
Compare the boot brands New Zealanders buy for work, fashion and weekends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dr. Martens, Blundstone. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Dr. Martens | Timberland | R.M.Williams | Blundstone | Merrell | Redback |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 27.7% | 12.6% | 15% | 6.4% | 6.1% | 0.31% |
| Nov 2025 | 35.4% | 24.9% | 11.7% | 16.4% | 5% | 6.3% | 0.23% |
| Dec 2025 | 39.9% | 22.7% | 11.5% | 16.1% | 4.5% | 5.1% | 0.21% |
| Jan 2026 | 35% | 27.4% | 11.6% | 12% | 6.8% | 6.8% | 0.33% |
| Feb 2026 | 35.5% | 25.7% | 10.9% | 13.4% | 7.3% | 6.8% | 0.36% |
| Mar 2026 | 39.4% | 24.8% | 11% | 11.3% | 7.1% | 6.1% | 0.29% |
| Apr 2026 | 44.3% | 21.2% | 10.5% | 10.9% | 6.7% | 6.2% | 0.37% |
| May 2026 | 47% | 19.8% | 10% | 11% | 6.4% | 5.5% | 0.33% |
| Jun 2026 | 42.3% | 21.4% | 10.1% | 11.8% | 7.8% | 6.3% | 0.35% |
| Jul 2026 | 43% | 18.7% | 11.1% | 11.8% | 7.7% | 7.4% | 0.3% |
| Aug 2026 | 40.1% | 19.4% | 13.6% | 12.4% | 7.7% | 6.4% | 0.33% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Blundstone and Dr. Martens comparison changed over the last 12 months?
3 findings
- Dr. Martens was ahead of Blundstone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among boot brands in New Zealand moved from 6.4% to 7.7%, and its estimated monthly branded searches moved from 9K to 13.8K.
- Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boot brands in New Zealand moved from 27.7% to 19.4%, and its estimated monthly branded searches moved from 39K to 35K.
How did search popularity change for New Zealand boot brands in August 2026?
2 changes
In August 2026, Dr. Martens gained estimated Share of Search among boot brands in New Zealand, from 18.7% to 19.4%.
Estimated monthly branded searches for Blundstone in New Zealand rose 53.9% over 11 measured months, from 9K to 13.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blundstone’s and Dr. Martens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blundstone
20 branded search terms
- blundstone
- blundstone 1306
- blundstone 500
- blundstone 585
- blundstone 600
- blundstone 659
- blundstone boots
- blundstone boots women
- blundstone chelsea boots
- blundstone childrens boots
- blundstone clogs
- blundstone gumboot
- blundstone near me
- blundstone nz
- blundstone online
- blundstone rotoflex
- blundstone safety boots
- blundstone shoes
- blundstone shoes mens
- blundstone work boots
Dr. Martens
21 branded search terms
- brown doc martens
- brown mary jane doc martens
- doc martens
- doc martens boots
- dr martens
- dr martens 1460
- dr martens 1461
- dr martens airwair sandals
- dr martens boots
- dr martens loafers
- dr martens mary jane shoes
- dr martens mary janes
- dr martens mules
- dr martens near me
- dr martens new zealand
- dr martens nz
- dr martens online
- dr martens shoes
- drmartens com
- drmartens nz
- drmartens shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.