Dr. Martens vs R.M.Williams:Which is more popular by branded search in New Zealand?
In August 2026, Dr. Martens had more branded searches than R.M.Williams among boot brands in New Zealand. Dr. Martens was estimated to have 35K branded searches compared to R.M.Williams’ 22.4K, and held a 19.4% Share of Search versus R.M.Williams’ 12.4%.
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Which is more popular in search, Dr. Martens or R.M.Williams?
Compare the boot brands New Zealanders buy for work, fashion and weekends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dr. Martens, R.M.Williams. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Dr. Martens | Timberland | R.M.Williams | Blundstone | Merrell | Redback |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 27.7% | 12.6% | 15% | 6.4% | 6.1% | 0.31% |
| Nov 2025 | 35.4% | 24.9% | 11.7% | 16.4% | 5% | 6.3% | 0.23% |
| Dec 2025 | 39.9% | 22.7% | 11.5% | 16.1% | 4.5% | 5.1% | 0.21% |
| Jan 2026 | 35% | 27.4% | 11.6% | 12% | 6.8% | 6.8% | 0.33% |
| Feb 2026 | 35.5% | 25.7% | 10.9% | 13.4% | 7.3% | 6.8% | 0.36% |
| Mar 2026 | 39.4% | 24.8% | 11% | 11.3% | 7.1% | 6.1% | 0.29% |
| Apr 2026 | 44.3% | 21.2% | 10.5% | 10.9% | 6.7% | 6.2% | 0.37% |
| May 2026 | 47% | 19.8% | 10% | 11% | 6.4% | 5.5% | 0.33% |
| Jun 2026 | 42.3% | 21.4% | 10.1% | 11.8% | 7.8% | 6.3% | 0.35% |
| Jul 2026 | 43% | 18.7% | 11.1% | 11.8% | 7.7% | 7.4% | 0.3% |
| Aug 2026 | 40.1% | 19.4% | 13.6% | 12.4% | 7.7% | 6.4% | 0.33% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Dr. Martens and R.M.Williams comparison changed over the last 12 months?
3 findings
- Dr. Martens was ahead of R.M.Williams in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boot brands in New Zealand moved from 27.7% to 19.4%, and its estimated monthly branded searches moved from 39K to 35K.
- Across the 11 months ending August 2026, R.M.Williams’ estimated Share of Search among boot brands in New Zealand moved from 15% to 12.4%, and its estimated monthly branded searches moved from 21.2K to 22.4K.
How did search popularity change for New Zealand boot brands in August 2026?
3 changes
In August 2026, Timberland overtook R.M.Williams to rank 3rd among boot brands in New Zealand, at 13.6%.
In August 2026, Dr. Martens gained estimated Share of Search among boot brands in New Zealand, from 18.7% to 19.4%.
In August 2026, R.M.Williams gained estimated Share of Search among boot brands in New Zealand, from 11.8% to 12.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Dr. Martens’ and R.M.Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr. Martens
21 branded search terms
- brown doc martens
- brown mary jane doc martens
- doc martens
- doc martens boots
- dr martens
- dr martens 1460
- dr martens 1461
- dr martens airwair sandals
- dr martens boots
- dr martens loafers
- dr martens mary jane shoes
- dr martens mary janes
- dr martens mules
- dr martens near me
- dr martens new zealand
- dr martens nz
- dr martens online
- dr martens shoes
- drmartens com
- drmartens nz
- drmartens shoes
R.M.Williams
26 branded search terms
- r m williams
- r m williams boots
- r m williams near me
- r m williams online
- r m williams shoes
- rm williams
- rm williams boots
- rm williams cambridge
- rm williams chelsea boots
- rm williams comfort craftsman
- rm williams jersey
- rm williams ladies
- rm williams ladies boots
- rm williams mens boots
- rm williams near me
- rm williams outlet
- rm williams sale
- rm williams shoes
- rm williams shop
- rm williams sylvia park
- rmwilliams
- rmwilliams boots
- rmwilliams com
- rmwilliams nz
- rmwilliams shoes
- womens rm williams boots
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