Dr. Martens vs Oliver:Which is more popular?
In September 2026, Dr. Martens had more branded searches than Oliver among steel toe boot brands in New Zealand. Dr. Martens had about 19,600 branded searches, while Oliver had 880. Dr. Martens made up 55.8% of all steel toe boot brand searches we track, and Oliver accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about steel toe boot brands, Oliver appeared in four of the five answers and Dr. Martens in none.
Who do people search for more?
Dr. Martens, about 22 searches for every 1 for Oliver
Who does AI mention more?
Oliver, mentioned in 4 of 5 answers, Dr. Martens in 0
Who does AI recommend more?
Oliver, the only one of the two named
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Top steel toe boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oliver was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dr. Martens did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Steel Blue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Oliver4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Timberland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KEEN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about steel toe boot brands
5 answers
Asked ChatGPT
“Which steel toe boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best steel toe boot brands in New Zealand?”
Asked ChatGPT
“What's the best steel toe boot brand in New Zealand for all day comfort?”
Searched Google, AI Overview
“steel toe boots nz”
Searched Google, AI Overview
“best work boots nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dr. Martens or Oliver more popular in search?
This chart shows how often people search Google for Dr. Martens and Oliver by name. Each line represents a brand's share of searches for all seven steel toe boot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dr. Martens, Oliver. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Timberland | Blundstone | Oliver | Steel Blue | KEEN | Caterpillar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 24.3% | 10.9% | 2.5% | 1.7% | 0.11% | 0.03% |
| Nov 2025 | 60.8% | 25.6% | 9.8% | 2.2% | 1.4% | 0.17% | 0.02% |
| Dec 2025 | 61.3% | 26.7% | 9.1% | 1.8% | 0.97% | 0.1% | 0.02% |
| Jan 2026 | 62.3% | 23.5% | 10.5% | 1.9% | 1.6% | 0.08% | 0.05% |
| Feb 2026 | 60.5% | 22.7% | 12.4% | 2.8% | 1.5% | 0.1% | 0.06% |
| Mar 2026 | 60.1% | 22.5% | 12.4% | 3.4% | 1.5% | 0.08% | 0.08% |
| Apr 2026 | 57.4% | 26.2% | 12.3% | 2.5% | 1.5% | 0.12% | 0.02% |
| May 2026 | 58.2% | 25.7% | 12.1% | 2.4% | 1.4% | 0.07% | 0.07% |
| Jun 2026 | 59.8% | 21.5% | 12.4% | 4.7% | 1.5% | 0.1% | 0.05% |
| Jul 2026 | 52% | 27.7% | 14% | 4.9% | 1.2% | 0.13% | 0.05% |
| Aug 2026 | 52% | 29% | 14.8% | 2.3% | 1.6% | 0.11% | 0.11% |
| Sep 2026 | 55.8% | 25.7% | 14.2% | 2.5% | 1.7% | 0.06% | 0.03% |
How has the Dr. Martens and Oliver comparison changed over the last 12 months?
3 findings
- Dr. Martens was ahead of Oliver in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dr. Martens’ share of searches among steel toe boot brands in New Zealand moved from 60.5% to 55.8%, and its estimated monthly branded searches moved from 21.3K to 19.6K.
- Across the 12 months ending September 2026, Oliver’s share of searches among steel toe boot brands in New Zealand held steady at 2.5%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for New Zealand steel toe boot brands in September 2026?
1 change
In September 2026, Dr. Martens gained share of searches among steel toe boot brands in New Zealand, from 52% to 55.8%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Dr. Martens’ and Oliver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr. Martens
6 branded search terms
- doc martens
- dr martens
- dr martens 1460
- dr martens 1461
- dr martens loafers
- dr martens mules
Oliver
1 branded search term
- oliver
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