Oliver vs Timberland:Which is more popular?
In September 2026, Timberland had more branded searches than Oliver among steel toe boot brands in New Zealand. Timberland had about 9,040 branded searches, while Oliver had 880. Timberland made up 25.7% of all steel toe boot brand searches we track, and Oliver accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about steel toe boot brands, Oliver appeared in four of the five answers and Timberland in one. Oliver was mentioned before Timberland in four out of five answers.
Who do people search for more?
Timberland, about 10 searches for every 1 for Oliver
Who does AI mention more?
Oliver, mentioned in 4 of 5 answers, Timberland in 1
Who does AI recommend more?
Oliver, named ahead of Timberland in 4 of 5 answers
Follow Oliver vs Timberland and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top steel toe boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oliver was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Timberland was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Oliver was listed before Timberland in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Steel Blue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Oliver4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Timberland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KEEN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about steel toe boot brands
5 answers
Asked ChatGPT
“Which steel toe boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best steel toe boot brands in New Zealand?”
Asked ChatGPT
“What's the best steel toe boot brand in New Zealand for all day comfort?”
Searched Google, AI Overview
“steel toe boots nz”
Searched Google, AI Overview
“best work boots nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Oliver or Timberland more popular in search?
This chart shows how often people search Google for Oliver and Timberland by name. Each line represents a brand's share of searches for all seven steel toe boot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Timberland, Oliver. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Timberland | Blundstone | Oliver | Steel Blue | KEEN | Caterpillar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 24.3% | 10.9% | 2.5% | 1.7% | 0.11% | 0.03% |
| Nov 2025 | 60.8% | 25.6% | 9.8% | 2.2% | 1.4% | 0.17% | 0.02% |
| Dec 2025 | 61.3% | 26.7% | 9.1% | 1.8% | 0.97% | 0.1% | 0.02% |
| Jan 2026 | 62.3% | 23.5% | 10.5% | 1.9% | 1.6% | 0.08% | 0.05% |
| Feb 2026 | 60.5% | 22.7% | 12.4% | 2.8% | 1.5% | 0.1% | 0.06% |
| Mar 2026 | 60.1% | 22.5% | 12.4% | 3.4% | 1.5% | 0.08% | 0.08% |
| Apr 2026 | 57.4% | 26.2% | 12.3% | 2.5% | 1.5% | 0.12% | 0.02% |
| May 2026 | 58.2% | 25.7% | 12.1% | 2.4% | 1.4% | 0.07% | 0.07% |
| Jun 2026 | 59.8% | 21.5% | 12.4% | 4.7% | 1.5% | 0.1% | 0.05% |
| Jul 2026 | 52% | 27.7% | 14% | 4.9% | 1.2% | 0.13% | 0.05% |
| Aug 2026 | 52% | 29% | 14.8% | 2.3% | 1.6% | 0.11% | 0.11% |
| Sep 2026 | 55.8% | 25.7% | 14.2% | 2.5% | 1.7% | 0.06% | 0.03% |
How has the Oliver and Timberland comparison changed over the last 12 months?
3 findings
- Timberland was ahead of Oliver in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oliver’s share of searches among steel toe boot brands in New Zealand held steady at 2.5%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, Timberland’s share of searches among steel toe boot brands in New Zealand moved from 24.3% to 25.7%, and its estimated monthly branded searches moved from 8.6K to 9K.
How did search popularity change for New Zealand steel toe boot brands in September 2026?
1 change
In September 2026, Timberland lost share of searches among steel toe boot brands in New Zealand, from 29% to 25.7%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Oliver’s and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oliver
1 branded search term
- oliver
Timberland
4 branded search terms
- timberland
- timberland loafers
- timberland sale
- timberland sylvia park
Other head-to-heads among steel toe boot brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.