Brandwave

How popular isKEEN?

In September 2026, people searched for KEEN by name about 1,620 times in New Zealand, about the same as the previous year. These searches made up 0.06% of all New Zealand steel toe boot brand searches, placing KEEN sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about steel toe boot brands, KEEN did not appear in any of the answers.

Search and AI answers in September 2026

KEEN is the sixth most searched of 7 competitors and not listed in any AI answer.

  1. Dr. MartensShare of searches 55.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TimberlandShare of searches 25.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. BlundstoneShare of searches 14.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. OliverShare of searches 2.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. KEENShare of searches 0.06%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

KEEN website (opens in a new tab)

Follow KEEN and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top steel toe boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KEEN did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steel Blue1st
  2. Oliver2nd
  3. Blundstone3rd
  4. Timberland4th
  5. Dr. Martens–
  6. KEEN–
  7. Caterpillar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Steel Blue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oliver4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blundstone3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Timberland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEEN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about steel toe boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which steel toe boot brands compete with KEEN?

KEEN against steel toe boot brands in New Zealand, by month

Share of searches by month for Dr. Martens, Timberland, Blundstone, Oliver, KEEN. The figures are in the table below the chart.

View monthly share of searches table
MonthDr. MartensTimberlandBlundstoneOliverSteel BlueKEENCaterpillar
Oct 202560.5%24.3%10.9%2.5%1.7%0.11%0.03%
Nov 202560.8%25.6%9.8%2.2%1.4%0.17%0.02%
Dec 202561.3%26.7%9.1%1.8%0.97%0.1%0.02%
Jan 202662.3%23.5%10.5%1.9%1.6%0.08%0.05%
Feb 202660.5%22.7%12.4%2.8%1.5%0.1%0.06%
Mar 202660.1%22.5%12.4%3.4%1.5%0.08%0.08%
Apr 202657.4%26.2%12.3%2.5%1.5%0.12%0.02%
May 202658.2%25.7%12.1%2.4%1.4%0.07%0.07%
Jun 202659.8%21.5%12.4%4.7%1.5%0.1%0.05%
Jul 202652%27.7%14%4.9%1.2%0.13%0.05%
Aug 202652%29%14.8%2.3%1.6%0.11%0.11%
Sep 202655.8%25.7%14.2%2.5%1.7%0.06%0.03%

  1. 1.Dr. Martens

    55.8%

    Held 1st. 19.6K estimated branded searches, +0.15% vs prior month. Share +3.8 points.

  2. 2.Timberland

    25.7%

    Held 2nd. 9K estimated branded searches, -17.2% vs prior month. Share -3.3 points.

  3. 3.Blundstone

    14.2%

    Held 3rd. 5K estimated branded searches, -10.4% vs prior month. Share -0.6 points.

  4. 4.Oliver

    2.5%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Steel Blue

    1.7%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.KEEN

    0.06%

    Moved from 7th to 6th. 20 estimated branded searches, -50% vs prior month. Share 0 points.

  7. 7.Caterpillar

    0.03%

    Moved from 6th to 7th. 10 estimated branded searches, -75% vs prior month. Share -0.1 points.

Compare popularity between KEEN and its closest rivals

Every comparison with KEEN

13 comparisons

How has branded search demand for KEEN changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KEEN in New Zealand held steady at 1.6K.
  • Across the 12 months ending September 2026, KEEN’s share of searches among steel toe boot brands in New Zealand held steady, from 0.11% to 0.06%.

How did search popularity change for New Zealand steel toe boot brands in September 2026?

5 changes

  1. In September 2026, Dr. Martens gained share of searches among steel toe boot brands in New Zealand, from 52% to 55.8%.

  2. In September 2026, Timberland lost share of searches among steel toe boot brands in New Zealand, from 29% to 25.7%.

  3. In September 2026, Blundstone lost share of searches among steel toe boot brands in New Zealand, from 14.8% to 14.2%.

  4. In September 2026, KEEN rose from 7th to 6th among steel toe boot brands in New Zealand.

  5. In September 2026, Caterpillar fell from 6th to 7th among steel toe boot brands in New Zealand.

How are KEEN’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using KEEN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • keen hiking boots nz
  • keen nz
  • keen sandals nz
  • keen shoes nz

Do you work for KEEN? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KEEN compete?

KEEN is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sandal and jandal brands6th of 81.6%Show ranking
Waterproof boots brands8th of 80.05%Show ranking
Steel toe boot brands6th of 70.06%Shown above
Hiking footwear brands5th of 96.1%Show ranking
Walking boot brands3rd of 78.9%Show ranking
Hiking shoe brands7th of 70.11%Show ranking
Creator with pink hair and a pink jacket

Is KEEN your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free