How popular isKEEN?
In September 2026, people searched for KEEN by name about 1,620 times in New Zealand, about the same as the previous year. These searches made up 1.6% of all New Zealand sandal and jandal brand searches, placing KEEN sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about sandal and jandal brands, KEEN appeared in two of the five answers and was the eighth most recommended of the eight.
KEEN is the sixth most searched of 8 competitors and the eighth most recommended in AI answers.
BirkenstockShare of searches 45.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
CrocsShare of searches 37.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
HavaianasShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ArchiesShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
KEENShare of searches 1.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
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Top sandal and jandal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KEEN was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KEEN is the eighth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Teva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Birkenstock3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Havaianas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crocs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- KEEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Archies1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about sandal and jandal brands
5 answers
Asked ChatGPT
“Which sandal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sandal and jandal brands in New Zealand?”
Asked ChatGPT
“What's the best sandal brand in New Zealand for summer wear?”
Searched Google, AI Overview
“best jandals nz”
Searched Google, AI Overview
“summer sandals nz”
- 1Teva
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which sandal and jandal brands compete with KEEN?
Share of searches by month for Birkenstock, Crocs, Havaianas, Archies, KEEN. The figures are in the table below the chart.
View monthly share of searches table
| Month | Birkenstock | Crocs | Havaianas | Archies | Ecco | KEEN | Teva | Reef |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 37.8% | 5.2% | 2.1% | 1.3% | 1.6% | 1.9% | 1% |
| Nov 2025 | 52.6% | 33.6% | 5.1% | 3.9% | 0.83% | 1.3% | 1.5% | 1.2% |
| Dec 2025 | 51.5% | 32.4% | 5.9% | 5.3% | 0.67% | 1.2% | 1.7% | 1.3% |
| Jan 2026 | 51.8% | 32.8% | 4.7% | 4.5% | 1.2% | 1.7% | 2% | 1.3% |
| Feb 2026 | 48.5% | 37.3% | 4.2% | 3.4% | 1.3% | 1.7% | 2.4% | 1.3% |
| Mar 2026 | 49% | 37.9% | 3.7% | 2.8% | 1.7% | 2.1% | 1.6% | 1.2% |
| Apr 2026 | 45.6% | 40.8% | 4.3% | 2.4% | 1.8% | 2.2% | 1.7% | 1% |
| May 2026 | 50.2% | 36.2% | 4.3% | 2.1% | 2.4% | 2.4% | 1.6% | 0.84% |
| Jun 2026 | 50% | 36.1% | 4.7% | 2.1% | 2.4% | 2.4% | 1.6% | 0.69% |
| Jul 2026 | 47.9% | 37.1% | 4.7% | 3.3% | 1.9% | 2.7% | 1.7% | 0.66% |
| Aug 2026 | 46.6% | 38.1% | 5.6% | 3.8% | 1.6% | 1.9% | 1.4% | 0.96% |
| Sep 2026 | 45.2% | 37.6% | 5.8% | 5.7% | 1.6% | 1.6% | 1.5% | 0.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.2% | 45.7K | +17.6% | -1.4 points | |
| 2, held 2nd | 37.6% | 38K | +19.5% | -0.5 points | |
| 3, held 3rd | 5.8% | 5.9K | +25.6% | +0.2 points | |
| 4, held 4th | 5.7% | 5.8K | +83.3% | +2 points | |
| 5, moved from 6th to 5th | 1.6% | 1.6K | +23.1% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.6% | 1.6K | 0% | -0.3 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.5% | 1.5K | +26.7% | +0.1 points | |
| 8, held 8th | 0.9% | 910 | +13.8% | -0.1 points |
45.2%
Held 1st. 45.7K estimated branded searches, +17.6% vs prior month. Share -1.4 points.
2.
Crocs37.6%
Held 2nd. 38K estimated branded searches, +19.5% vs prior month. Share -0.5 points.
5.8%
Held 3rd. 5.9K estimated branded searches, +25.6% vs prior month. Share +0.2 points.
4.
Archies5.7%
Held 4th. 5.8K estimated branded searches, +83.3% vs prior month. Share +2 points.
5.
Ecco1.6%
Moved from 6th to 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.
6.
KEEN1.6%
Moved from 5th to 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.
Teva1.5%
Held 7th. 1.5K estimated branded searches, +26.7% vs prior month. Share +0.1 points.
8.
Reef0.9%
Held 8th. 910 estimated branded searches, +13.8% vs prior month. Share -0.1 points.
Compare popularity between KEEN and its closest rivals
Every comparison with KEEN
13 comparisons
How has branded search demand for KEEN changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for KEEN in New Zealand held steady at 1.6K.
- Across the 12 months ending September 2026, KEEN’s share of searches among sandal and jandal brands in New Zealand peaked at 2.7% in July 2026 and was lowest at 1.2% in December 2025.
How did search popularity change for New Zealand sandal and jandal brands in September 2026?
6 changes
In September 2026, Archies gained share of searches among sandal and jandal brands in New Zealand, from 3.8% to 5.7%.
In September 2026, Birkenstock lost share of searches among sandal and jandal brands in New Zealand, from 46.6% to 45.2%.
In September 2026, Crocs lost share of searches among sandal and jandal brands in New Zealand, from 38.1% to 37.6%.
Havaianas’ share of searches among sandal and jandal brands in New Zealand has gained ground for 3 months in a row, from 4.7% to 5.8% in September 2026.
In September 2026, Ecco rose from 6th to 5th among sandal and jandal brands in New Zealand.
In September 2026, KEEN fell from 5th to 6th among sandal and jandal brands in New Zealand.
How are KEEN’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using KEEN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- keen hiking boots nz
- keen nz
- keen sandals nz
- keen shoes nz
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Where does KEEN compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sandal and jandal brands | 6th of 8 | 1.6% | Shown above |
| Waterproof boots brands | 8th of 8 | 0.05% | Show ranking |
| Steel toe boot brands | 6th of 7 | 0.06% | Show ranking |
| Hiking footwear brands | 5th of 9 | 6.1% | Show ranking |
| Walking boot brands | 3rd of 7 | 8.9% | Show ranking |
| Hiking shoe brands | 7th of 7 | 0.11% | Show ranking |
Is KEEN your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.