How popular isBirkenstock?
In September 2026, people searched for Birkenstock by name about 45,700 times in New Zealand, about the same as the previous year. These searches made up 45.2% of all New Zealand sandal and jandal brand searches, placing Birkenstock first out of eight brands. When we asked both ChatGPT and Google AI Overviews about sandal and jandal brands, Birkenstock appeared in three of the five answers and was the second most recommended of the eight.
Birkenstock is the most searched of 8 competitors and the second most recommended in AI answers.
BirkenstockShare of searches 45.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
CrocsShare of searches 37.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
HavaianasShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ArchiesShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
EccoShare of searches 1.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top sandal and jandal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Birkenstock was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Birkenstock is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Teva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Birkenstock3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Havaianas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crocs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ecco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KEEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Archies1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about sandal and jandal brands
5 answers
Asked ChatGPT
“Which sandal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sandal and jandal brands in New Zealand?”
Asked ChatGPT
“What's the best sandal brand in New Zealand for summer wear?”
Searched Google, AI Overview
“best jandals nz”
Searched Google, AI Overview
“summer sandals nz”
- 1Teva
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which sandal and jandal brands compete with Birkenstock?
Share of searches by month for Birkenstock, Crocs, Havaianas, Archies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Birkenstock | Crocs | Havaianas | Archies | Ecco | KEEN | Teva | Reef |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 37.8% | 5.2% | 2.1% | 1.3% | 1.6% | 1.9% | 1% |
| Nov 2025 | 52.6% | 33.6% | 5.1% | 3.9% | 0.83% | 1.3% | 1.5% | 1.2% |
| Dec 2025 | 51.5% | 32.4% | 5.9% | 5.3% | 0.67% | 1.2% | 1.7% | 1.3% |
| Jan 2026 | 51.8% | 32.8% | 4.7% | 4.5% | 1.2% | 1.7% | 2% | 1.3% |
| Feb 2026 | 48.5% | 37.3% | 4.2% | 3.4% | 1.3% | 1.7% | 2.4% | 1.3% |
| Mar 2026 | 49% | 37.9% | 3.7% | 2.8% | 1.7% | 2.1% | 1.6% | 1.2% |
| Apr 2026 | 45.6% | 40.8% | 4.3% | 2.4% | 1.8% | 2.2% | 1.7% | 1% |
| May 2026 | 50.2% | 36.2% | 4.3% | 2.1% | 2.4% | 2.4% | 1.6% | 0.84% |
| Jun 2026 | 50% | 36.1% | 4.7% | 2.1% | 2.4% | 2.4% | 1.6% | 0.69% |
| Jul 2026 | 47.9% | 37.1% | 4.7% | 3.3% | 1.9% | 2.7% | 1.7% | 0.66% |
| Aug 2026 | 46.6% | 38.1% | 5.6% | 3.8% | 1.6% | 1.9% | 1.4% | 0.96% |
| Sep 2026 | 45.2% | 37.6% | 5.8% | 5.7% | 1.6% | 1.6% | 1.5% | 0.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.2% | 45.7K | +17.6% | -1.4 points | |
| 2, held 2nd | 37.6% | 38K | +19.5% | -0.5 points | |
| 3, held 3rd | 5.8% | 5.9K | +25.6% | +0.2 points | |
| 4, held 4th | 5.7% | 5.8K | +83.3% | +2 points | |
| 5, moved from 6th to 5th | 1.6% | 1.6K | +23.1% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.6% | 1.6K | 0% | -0.3 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.5% | 1.5K | +26.7% | +0.1 points | |
| 8, held 8th | 0.9% | 910 | +13.8% | -0.1 points |
45.2%
Held 1st. 45.7K estimated branded searches, +17.6% vs prior month. Share -1.4 points.
2.
Crocs37.6%
Held 2nd. 38K estimated branded searches, +19.5% vs prior month. Share -0.5 points.
5.8%
Held 3rd. 5.9K estimated branded searches, +25.6% vs prior month. Share +0.2 points.
4.
Archies5.7%
Held 4th. 5.8K estimated branded searches, +83.3% vs prior month. Share +2 points.
5.
Ecco1.6%
Moved from 6th to 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.
6.
KEEN1.6%
Moved from 5th to 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.
Teva1.5%
Held 7th. 1.5K estimated branded searches, +26.7% vs prior month. Share +0.1 points.
8.
Reef0.9%
Held 8th. 910 estimated branded searches, +13.8% vs prior month. Share -0.1 points.
Compare popularity between Birkenstock and its closest rivals
Every comparison with Birkenstock
8 comparisons
How has branded search demand for Birkenstock changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Birkenstock in New Zealand held steady, from 47.8K to 45.7K.
- Across the 12 months ending September 2026, Birkenstock’s share of searches among sandal and jandal brands in New Zealand decreased from 49% to 45.2%.
- Across the 12 months ending September 2026, Birkenstock’s share of searches among sandal and jandal brands in New Zealand peaked at 52.6% in November 2025 and was lowest at 45.2% in September 2026.
How did search popularity change for New Zealand sandal and jandal brands in September 2026?
6 changes
In September 2026, Archies gained share of searches among sandal and jandal brands in New Zealand, from 3.8% to 5.7%.
In September 2026, Birkenstock lost share of searches among sandal and jandal brands in New Zealand, from 46.6% to 45.2%.
In September 2026, Crocs lost share of searches among sandal and jandal brands in New Zealand, from 38.1% to 37.6%.
Havaianas’ share of searches among sandal and jandal brands in New Zealand has gained ground for 3 months in a row, from 4.7% to 5.8% in September 2026.
In September 2026, Ecco rose from 6th to 5th among sandal and jandal brands in New Zealand.
In September 2026, KEEN fell from 5th to 6th among sandal and jandal brands in New Zealand.
How are Birkenstock’s branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Birkenstock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- birkenstock
- birkenstock boston
- birkenstock boston clog
- birkenstock clogs
- birkenstock eva
- birkenstock flip flops
- birkenstock jandals
- birkenstock loafers
- birkenstock mayari
- birkenstock mocha
- birkenstock sale
- birkenstock sandale
- birkenstock shoes
- birkenstock slides
- milano birkenstock
Do you work for Birkenstock? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Birkenstock compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sandal and jandal brands | 1st of 8 | 45.2% | Shown above |
| Flip flop brands | 1st of 6 | 52.7% | Show ranking |
| Sandals women brands | 1st of 3 | 63% | Show ranking |
Is Birkenstock your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.