Brandwave

Birkenstock vs Skechers:Which is more popular?

In September 2026, Birkenstock had more branded searches than Skechers among sandals women brands in New Zealand. Birkenstock had about 45,400 branded searches, while Skechers had 26,600. Birkenstock made up 63% of all sandals women brand searches we track, and Skechers accounted for 36.9%. When we asked ChatGPT and Google AI Overviews about sandals women brands, Birkenstock and Skechers each appeared in three of the four answers. Birkenstock was mentioned before Skechers in three out of four answers.

Among sandals women brands in New Zealand in September 2026

Who do people search for more?

Birkenstock, about 71% more searches than Skechers

Birkenstock 45.4K searchesSkechers 26.6K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Birkenstock in 3 of 4Skechers in 3 of 4

Who does AI recommend more?

Birkenstock, named ahead of Skechers in 3 of 4 answers

Birkenstock first in 3Skechers first in 1

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Top sandals women brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Birkenstock was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Skechers was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Birkenstock was listed before Skechers in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Birkenstock1st
  2. Skechers2nd
  3. Teva3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Birkenstock3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Skechers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Teva3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about sandals women brands

4 answers

  • Asked ChatGPT

    “Which sandals women brand should I buy in New Zealand?”

    1. 1Birkenstock
    2. 2Skechers
    3. 3Teva

  • Asked ChatGPT

    “What are the best sandals women brands in New Zealand?”

    1. 1Birkenstock
    2. 2Teva

  • Asked ChatGPT

    “What's the best sandals women brand in New Zealand for women?”

    1. 1Birkenstock
    2. 2Skechers

  • Searched Google, AI Overview

    “women sandals nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “comfortable women's sandals”

    1. 1Skechers
    2. 2Teva

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Birkenstock or Skechers more popular in search?

This chart shows how often people search Google for Birkenstock and Skechers by name. Each line represents a brand's share of searches for all three sandals women brands we track, month by month, from searches in New Zealand.

Birkenstock and Skechers among sandals women brands in New Zealand, by month

Share of searches by month for Birkenstock, Skechers. The figures are in the table below the chart.

View monthly share of searches table
MonthBirkenstockSkechersTeva
Oct 202563.5%36.5%0.07%
Nov 202571.5%28.4%0.05%
Dec 202574.6%25.4%0.05%
Jan 202667.6%32.4%0.04%
Feb 202662.6%37.2%0.12%
Mar 202658.2%41.7%0.08%
Apr 202655.2%44.7%0.05%
May 202655.3%44.7%0.05%
Jun 202655.9%44%0.08%
Jul 202659.5%40.4%0.09%
Aug 202658.9%41%0.06%
Sep 202663%36.9%0.04%

How has the Birkenstock and Skechers comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sandals women brands in September 2026?

2 changes

  1. In September 2026, Birkenstock gained share of searches among sandals women brands in New Zealand, from 58.9% to 63%.

  2. In September 2026, Skechers lost share of searches among sandals women brands in New Zealand, from 41% to 36.9%.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Birkenstock’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Birkenstock

12 branded search terms

  • birkenstock
  • birkenstock boston
  • birkenstock boston clog
  • birkenstock clogs
  • birkenstock eva
  • birkenstock loafers
  • birkenstock mayari
  • birkenstock mocha
  • birkenstock sale
  • birkenstock sandale
  • birkenstock shoes
  • milano birkenstock

Skechers

10 branded search terms

  • skechers
  • skechers arch fit
  • skechers go walk
  • skechers henderson
  • skechers sale
  • skechers sandals
  • skechers slip ons
  • skechers slippers
  • skechers uno
  • skechers westgate

How the Brand Demand Index is measured

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