How popular isSkechers?
In September 2026, people searched for Skechers by name about 30,200 times in New Zealand, about the same as the previous year. These searches made up 36.9% of all New Zealand sandals women brand searches, placing Skechers second out of three brands. When we asked both ChatGPT and Google AI Overviews about sandals women brands, Skechers appeared in three of the four answers and was the second most recommended of the three.
Skechers is the second most searched of 3 competitors and the second most recommended in AI answers.
BirkenstockShare of searches 63%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
SkechersShare of searches 36.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
TevaShare of searches 0.04%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top sandals women brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Skechers was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Skechers is the second most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Birkenstock1st
- Skechers2nd
- Teva3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Birkenstock3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Skechers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Teva3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about sandals women brands
4 answers
Asked ChatGPT
“Which sandals women brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sandals women brands in New Zealand?”
Asked ChatGPT
“What's the best sandals women brand in New Zealand for women?”
Searched Google, AI Overview
“women sandals nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“comfortable women's sandals”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which sandals women brands compete with Skechers?
Share of searches by month for Birkenstock, Skechers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Birkenstock | Skechers | Teva |
|---|---|---|---|
| Oct 2025 | 63.5% | 36.5% | 0.07% |
| Nov 2025 | 71.5% | 28.4% | 0.05% |
| Dec 2025 | 74.6% | 25.4% | 0.05% |
| Jan 2026 | 67.6% | 32.4% | 0.04% |
| Feb 2026 | 62.6% | 37.2% | 0.12% |
| Mar 2026 | 58.2% | 41.7% | 0.08% |
| Apr 2026 | 55.2% | 44.7% | 0.05% |
| May 2026 | 55.3% | 44.7% | 0.05% |
| Jun 2026 | 55.9% | 44% | 0.08% |
| Jul 2026 | 59.5% | 40.4% | 0.09% |
| Aug 2026 | 58.9% | 41% | 0.06% |
| Sep 2026 | 63% | 36.9% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63% | 45.4K | +17.9% | +4.1 points | |
| 2, held 2nd | 36.9% | 26.6K | -0.6% | -4.1 points | |
| 3, held 3rd | 0.04% | 30 | -25% | 0 points |
Compare popularity between Skechers and its closest rivals
Every comparison with Skechers
18 comparisons
- Adidas vs Skechers
- ASICS vs Skechers
- New Balance vs Skechers
- Nike vs Skechers
- Puma vs Skechers
- Birkenstock vs Skechers
- Converse vs Skechers
- Reebok vs Skechers
- Allbirds vs Skechers
- Blundstone vs Skechers
- Merrell vs Skechers
- Skechers vs Vans
- Salomon vs Skechers
- Ecco vs Skechers
- Skechers vs Skellerup
- Hunter vs Skechers
- FootJoy vs Skechers
- Columbia vs Skechers
How has branded search demand for Skechers changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Skechers in New Zealand held steady, from 31.4K to 30.2K.
- Across the 12 months ending September 2026, Skechers’ share of searches among sandals women brands in New Zealand peaked at 44.7% in April 2026 and was lowest at 25.4% in December 2025.
How did search popularity change for New Zealand sandals women brands in September 2026?
3 changes
In September 2026, Birkenstock gained share of searches among sandals women brands in New Zealand, from 58.9% to 63%.
In September 2026, Skechers lost share of searches among sandals women brands in New Zealand, from 41% to 36.9%.
Estimated monthly branded searches for Teva in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
How are Skechers’ branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Skechers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- skechers
- skechers arch fit
- skechers boots
- skechers go walk
- skechers henderson
- skechers sale
- skechers sandals
- skechers shoes
- skechers slip ons
- skechers slippers
- skechers sneakers
- skechers uno
- skechers westgate
- skechers work shoes
Do you work for Skechers? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Skechers compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sneaker brands | 6th of 10 | 7.3% | Show ranking |
| Casual shoes brands | 6th of 7 | 8.5% | Show ranking |
| Golf shoe brands | 3rd of 5 | 15.4% | Show ranking |
| Sandals women brands | 2nd of 3 | 36.9% | Shown above |
| Waterproof boots brands | 1st of 8 | 64.6% | Show ranking |
Is Skechers your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.