Ecco vs Skechers:Which is more popular?
In September 2026, Skechers had more branded searches than Ecco among casual shoes brands in New Zealand. Skechers had about 25,900 branded searches, while Ecco had 1,860. Skechers made up 8.5% of all casual shoes brand searches we track, and Ecco accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about casual shoes brands, Skechers appeared in all five answers and Ecco in three. Skechers was mentioned before Ecco in four out of five answers.
Who do people search for more?
Skechers, about 14 searches for every 1 for Ecco
Who does AI mention more?
Skechers, mentioned in every answer we collected
Who does AI recommend more?
Skechers, named ahead of Ecco in 4 of 5 answers
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Top casual shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Skechers appeared in all five answers. Ecco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Skechers was listed before Ecco in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Skechers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASICS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ecco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adidas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about casual shoes brands
5 answers
Asked ChatGPT
“Which casual shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best casual shoes brands in New Zealand?”
Asked ChatGPT
“What's the best casual shoes brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“casual shoes nz”
Searched Google, AI Overview
“walking shoes for women”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Ecco or Skechers more popular in search?
This chart shows how often people search Google for Ecco and Skechers by name. Each line represents a brand's share of searches for all seven casual shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Skechers, Ecco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | ASICS | Puma | Skechers | Ecco |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.1% | 22.1% | 19.9% | 12.6% | 8.2% | 9.5% | 0.59% |
| Nov 2025 | 28.3% | 22.7% | 18.8% | 11.8% | 7.4% | 10.5% | 0.54% |
| Dec 2025 | 30.6% | 20.7% | 18.8% | 10.7% | 9.4% | 9.4% | 0.46% |
| Jan 2026 | 28.9% | 19.1% | 19.5% | 15.1% | 7.8% | 9.1% | 0.53% |
| Feb 2026 | 26.8% | 20.7% | 19.3% | 16.6% | 7.4% | 8.7% | 0.49% |
| Mar 2026 | 26.6% | 22.6% | 18.9% | 14.3% | 8.2% | 8.9% | 0.54% |
| Apr 2026 | 25.4% | 21.9% | 20.5% | 14.4% | 8.3% | 9% | 0.54% |
| May 2026 | 24.2% | 22.8% | 22.9% | 13.6% | 7.5% | 8.3% | 0.59% |
| Jun 2026 | 23.4% | 21.3% | 22.9% | 12.8% | 11.2% | 7.8% | 0.56% |
| Jul 2026 | 24.5% | 22.7% | 20.2% | 14.5% | 10.6% | 7% | 0.48% |
| Aug 2026 | 25.3% | 21.6% | 20.8% | 14.4% | 9.2% | 8.2% | 0.49% |
| Sep 2026 | 23.8% | 21.9% | 21.5% | 14.5% | 9.3% | 8.5% | 0.61% |
How has the Ecco and Skechers comparison changed over the last 12 months?
3 findings
- Skechers was ahead of Ecco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ecco’s share of searches among casual shoes brands in New Zealand moved from 0.59% to 0.61%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 12 months ending September 2026, Skechers’ share of searches among casual shoes brands in New Zealand moved from 9.5% to 8.5%, and its estimated monthly branded searches held steady at 25.9K.
How did search popularity change for New Zealand casual shoes brands in September 2026?
1 change
Estimated monthly branded searches for Ecco in New Zealand rose 14.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Ecco’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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