Brandwave

How popular isNike?

In September 2026, people searched for Nike by name about 92,400 times in New Zealand, about the same as the previous year. These searches made up 23.8% of all New Zealand casual shoes brand searches, placing Nike first out of seven brands. When we asked both ChatGPT and Google AI Overviews about casual shoes brands, Nike did not appear in any of the answers.

Search and AI answers in September 2026

Nike is the most searched of 7 competitors and not listed in any AI answer.

  1. NikeShare of searches 23.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. AdidasShare of searches 21.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. New BalanceShare of searches 21.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. ASICSShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. PumaShare of searches 9.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top casual shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nike did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Skechers1st
  2. New Balance2nd
  3. ASICS3rd
  4. Ecco4th
  5. Adidas5th
  6. Nike–
  7. Puma–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skechers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASICS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adidas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about casual shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which casual shoes brands compete with Nike?

Nike against casual shoes brands in New Zealand, by month

Share of searches by month for Nike, Adidas, New Balance, ASICS, Puma, Skechers. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalanceASICSPumaSkechersEcco
Oct 202527.1%22.1%19.9%12.6%8.2%9.5%0.59%
Nov 202528.3%22.7%18.8%11.8%7.4%10.5%0.54%
Dec 202530.6%20.7%18.8%10.7%9.4%9.4%0.46%
Jan 202628.9%19.1%19.5%15.1%7.8%9.1%0.53%
Feb 202626.8%20.7%19.3%16.6%7.4%8.7%0.49%
Mar 202626.6%22.6%18.9%14.3%8.2%8.9%0.54%
Apr 202625.4%21.9%20.5%14.4%8.3%9%0.54%
May 202624.2%22.8%22.9%13.6%7.5%8.3%0.59%
Jun 202623.4%21.3%22.9%12.8%11.2%7.8%0.56%
Jul 202624.5%22.7%20.2%14.5%10.6%7%0.48%
Aug 202625.3%21.6%20.8%14.4%9.2%8.2%0.49%
Sep 202623.8%21.9%21.5%14.5%9.3%8.5%0.61%

  1. 1.Nike

    23.8%

    Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.6 points.

  2. 2.Adidas

    21.9%

    Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +0.2 points.

  3. 3.New Balance

    21.5%

    Held 3rd. 65.7K estimated branded searches, -0.76% vs prior month. Share +0.7 points.

  4. 4.ASICS

    14.5%

    Held 4th. 44.4K estimated branded searches, -2.8% vs prior month. Share +0.2 points.

  5. 5.Puma

    9.3%

    Held 5th. 28.6K estimated branded searches, -2.2% vs prior month. Share +0.2 points.

  6. 6.Skechers

    8.5%

    Held 6th. 25.9K estimated branded searches, -1.1% vs prior month. Share +0.2 points.

  7. 7.Ecco

    0.61%

    Held 7th. 1.9K estimated branded searches, +19.2% vs prior month. Share +0.1 points.

Compare popularity between Nike and its closest rivals

Every comparison with Nike

24 comparisons

How has branded search demand for Nike changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nike in New Zealand held steady, from 90.1K to 92.4K.
  • Across the 12 months ending September 2026, Nike’s share of searches among casual shoes brands in New Zealand decreased from 27.1% to 23.8%.
  • Across the 12 months ending September 2026, Nike’s share of searches among casual shoes brands in New Zealand peaked at 30.6% in December 2025 and was lowest at 23.4% in June 2026.

How did search popularity change for New Zealand casual shoes brands in September 2026?

6 changes

  1. In September 2026, New Balance gained share of searches among casual shoes brands in New Zealand, from 20.8% to 21.5%.

  2. In September 2026, Nike lost share of searches among casual shoes brands in New Zealand, from 25.3% to 23.8%.

  3. Estimated monthly branded searches for ASICS in New Zealand rose 28.3% over 12 measured months, from 34.6K to 44.4K in September 2026.

  4. Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026.

  5. Estimated monthly branded searches for Ecco in New Zealand rose 14.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

  6. Estimated monthly branded searches for Adidas in New Zealand rose 10.8% over 12 measured months, from 60.5K to 67K in September 2026.

How are Nike’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nike
  • nike air max
  • nike airforce
  • nike backpacks
  • nike dunks
  • nike hoodie
  • nike metcons
  • nike pegasus
  • nike pro
  • nike running shoes
  • nike shoes
  • nike shorts
  • nike shox
  • nike sneakers
  • nike socks
  • nike tn

Do you work for Nike? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nike compete?

Nike is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands1st of 1023.1%Show ranking
Casual shoes brands1st of 723.8%Shown above
Rugby cleats brands1st of 628.2%Show ranking
Football boot brands1st of 629.5%Show ranking
Basketball shoe brands1st of 630%Show ranking
Skate shoes brands1st of 730.7%Show ranking
Sports bra brands2nd of 731.9%Show ranking
Baseball cleats brands1st of 533.4%Show ranking
Turf shoes brands1st of 533.4%Show ranking
Football cleats brands1st of 434%Show ranking
Indoor soccer shoes brands1st of 542.2%Show ranking
Soccer boots brands1st of 442.2%Show ranking
Football brands1st of 543.2%Show ranking
Golf shoe brands1st of 543.2%Show ranking
Creator with pink hair and a pink jacket

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