Sports bra brands in New Zealand:Which are most popular?
In September 2026, Lululemon was the most searched sports bra brand in New Zealand, accounting for 34.7% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Lululemon and Berlei were mentioned most often, in four of the five answers. Berlei was recommended most often, coming first in one out of five responses.
LululemonShare of searches 34.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
NikeShare of searches 31.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
AdidasShare of searches 29.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Under ArmourShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BerleiShare of searches 0.18%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top sports bra brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Lululemon and Berlei were mentioned most often, in four of the five answers. Berlei was recommended most often, coming first in one out of five answers. Lululemon was second, and Shock Absorber was third. Victoria's Secret, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Berlei1st
- Lululemon2nd
Shock Absorber3rd- Under Armour4th
- Adidas5th
- Nike6th
Victoria's Secret–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lululemon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Berlei4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shock Absorber3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Under Armour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sports bra brands
5 answers
Asked ChatGPT
“Which sports bra brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sports bra brands in New Zealand?”
Asked ChatGPT
“What's the best sports bra brand in New Zealand for high support?”
Searched Google, AI Overview
“sports bra nz”
Searched Google, AI Overview
“high support sports bra”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which sports bra brands do people search for most?
This chart shows how often people search Google for each sports bra brand by name. Each line represents a brand's share of searches for all seven sports bra brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lululemon, Nike, Adidas, Under Armour. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | Nike | Adidas | Under Armour | Berlei | Victoria's Secret | Shock Absorber |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 30.8% | 25.1% | 3.7% | 0.22% | 0.1% | 0.07% |
| Nov 2025 | 42.4% | 30% | 24% | 3.3% | 0.21% | 0.05% | 0.04% |
| Dec 2025 | 42.9% | 31.9% | 21.6% | 3.4% | 0.13% | 0.05% | 0.03% |
| Jan 2026 | 39.6% | 33.9% | 22.4% | 3.7% | 0.24% | 0.07% | 0.06% |
| Feb 2026 | 48.1% | 27.5% | 21.2% | 2.9% | 0.2% | 0.06% | 0.05% |
| Mar 2026 | 39% | 31.2% | 26.6% | 2.9% | 0.21% | 0.06% | 0.04% |
| Apr 2026 | 39.9% | 30.2% | 26.1% | 3.5% | 0.2% | 0.09% | 0.05% |
| May 2026 | 37.9% | 30.1% | 28.4% | 3.3% | 0.18% | 0.07% | 0.06% |
| Jun 2026 | 38.1% | 30.5% | 27.8% | 3.3% | 0.17% | 0.05% | 0.05% |
| Jul 2026 | 33.3% | 32.4% | 29.9% | 4.2% | 0.16% | 0.06% | 0.04% |
| Aug 2026 | 37.5% | 31.6% | 27% | 3.7% | 0.18% | 0.09% | 0.04% |
| Sep 2026 | 34.7% | 31.9% | 29.4% | 3.7% | 0.18% | 0.12% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.7% | 79.2K | -17.3% | -2.7 points | |
| 2, held 2nd | 31.9% | 72.7K | -9.9% | +0.3 points | |
| 3, held 3rd | 29.4% | 67K | -2.8% | +2.4 points | |
| 4, held 4th | 3.7% | 8.4K | -10.8% | 0 points | |
| 5, held 5th | 0.18% | 420 | -10.6% | 0 points | |
| 6, held 6th | 0.12% | 280 | +27.3% | 0 points | |
| 7, held 7th | 0.04% | 90 | -10% | 0 points |
34.7%
Held 1st. 79.2K estimated branded searches, -17.3% vs prior month. Share -2.7 points.
2.
Nike31.9%
Held 2nd. 72.7K estimated branded searches, -9.9% vs prior month. Share +0.3 points.
3.
Adidas29.4%
Held 3rd. 67K estimated branded searches, -2.8% vs prior month. Share +2.4 points.
3.7%
Held 4th. 8.4K estimated branded searches, -10.8% vs prior month. Share 0 points.
5.
Berlei0.18%
Held 5th. 420 estimated branded searches, -10.6% vs prior month. Share 0 points.
0.12%
Held 6th. 280 estimated branded searches, +27.3% vs prior month. Share 0 points.
0.04%
Held 7th. 90 estimated branded searches, -10% vs prior month. Share 0 points.
Which brand is most popular in search among sports bra brands in New Zealand?
7 brands
In September 2026, Lululemon was the most searched among sports bra brands in New Zealand, with an estimated 79.2K branded searches, 34.7% of all searches for the seven we track. Nike is in 2nd place, 2.8 percentage points behind at 31.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Lululemon | 40% → 34.7% | 48.1%Feb 2026 | 33.3%Jul 2026 | 1st |
| Nike | 30.8% → 31.9% | 33.9%Jan 2026 | 27.5%Feb 2026 | 2nd |
| Adidas | 25.1% → 29.4% | 29.9%Jul 2026 | 21.2%Feb 2026 | 3rd |
| Under Armour | 3.7% | 4.2%Jul 2026 | 2.9%Mar 2026 | 4th |
| Berlei | 0.22% → 0.18% | 0.24%Jan 2026 | 0.13%Dec 2025 | 5th |
| Victoria's Secret | 0.1% → 0.12% | 0.12%Sep 2026 | 0.05%Jun 2026 | 6th |
| Shock Absorber | 0.07% → 0.04% | 0.07%Oct 2025 | 0.03%Dec 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Lululemon’s share of searches among sports bra brands in New Zealand decreased from 40% to 34.7%.
- Across the 12 months ending September 2026, Nike’s share of searches among sports bra brands in New Zealand increased from 30.8% to 31.9%.
- Across the 12 months ending September 2026, Adidas’ share of searches among sports bra brands in New Zealand increased from 25.1% to 29.4%.
- Across the 12 months ending September 2026, Lululemon’s share of searches among sports bra brands in New Zealand peaked at 48.1% in February 2026 and was lowest at 33.3% in July 2026.
- Across the 12 months ending September 2026, Nike’s share of searches among sports bra brands in New Zealand peaked at 33.9% in January 2026 and was lowest at 27.5% in February 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among sports bra brands in New Zealand peaked at 29.9% in July 2026 and was lowest at 21.2% in February 2026.
- Across the 12 months ending September 2026, Under Armour’s share of searches among sports bra brands in New Zealand peaked at 4.2% in July 2026 and was lowest at 2.9% in March 2026.
- Across the 12 months ending September 2026, Under Armour, Berlei, Victoria's Secret and Shock Absorber held steady: their share of searches among sports bra brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand sports bra brands in September 2026?
5 changes
In September 2026, Adidas gained share of searches among sports bra brands in New Zealand, from 27% to 29.4%.
In September 2026, Lululemon lost share of searches among sports bra brands in New Zealand, from 37.5% to 34.7%.
Estimated monthly branded searches for Victoria's Secret in New Zealand rose 21.7% over 12 measured months, from 230 to 280 in September 2026.
Estimated monthly branded searches for Shock Absorber in New Zealand fell 50% over 12 measured months, from 180 to 90 in September 2026.
Estimated monthly branded searches for Berlei in New Zealand fell 19.2% over 12 measured months, from 520 to 420 in September 2026.
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