Brandwave

How popular isVictoria's Secret?

In September 2026, people searched for Victoria's Secret by name about 300 times in New Zealand, a 30.4% increase from the previous year. These searches made up 0.12% of all New Zealand sports bra brand searches, placing Victoria's Secret sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about sports bra brands, Victoria's Secret did not appear in any of the answers.

Search and AI answers in September 2026

Victoria's Secret is the sixth most searched of 7 competitors and not listed in any AI answer.

  1. LululemonShare of searches 34.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. NikeShare of searches 31.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. AdidasShare of searches 29.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Under ArmourShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Victoria's SecretShare of searches 0.12%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top sports bra brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Victoria's Secret did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Berlei1st
  2. Lululemon2nd
  3. Shock Absorber3rd
  4. Under Armour4th
  5. Adidas5th
  6. Nike6th
  7. Victoria's Secret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Berlei4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shock Absorber3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Under Armour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports bra brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which sports bra brands compete with Victoria's Secret?

Victoria's Secret against sports bra brands in New Zealand, by month

Share of searches by month for Lululemon, Nike, Adidas, Under Armour, Victoria's Secret. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonNikeAdidasUnder ArmourBerleiVictoria's SecretShock Absorber
Oct 202540%30.8%25.1%3.7%0.22%0.1%0.07%
Nov 202542.4%30%24%3.3%0.21%0.05%0.04%
Dec 202542.9%31.9%21.6%3.4%0.13%0.05%0.03%
Jan 202639.6%33.9%22.4%3.7%0.24%0.07%0.06%
Feb 202648.1%27.5%21.2%2.9%0.2%0.06%0.05%
Mar 202639%31.2%26.6%2.9%0.21%0.06%0.04%
Apr 202639.9%30.2%26.1%3.5%0.2%0.09%0.05%
May 202637.9%30.1%28.4%3.3%0.18%0.07%0.06%
Jun 202638.1%30.5%27.8%3.3%0.17%0.05%0.05%
Jul 202633.3%32.4%29.9%4.2%0.16%0.06%0.04%
Aug 202637.5%31.6%27%3.7%0.18%0.09%0.04%
Sep 202634.7%31.9%29.4%3.7%0.18%0.12%0.04%

  1. 1.Lululemon

    34.7%

    Held 1st. 79.2K estimated branded searches, -17.3% vs prior month. Share -2.7 points.

  2. 2.Nike

    31.9%

    Held 2nd. 72.7K estimated branded searches, -9.9% vs prior month. Share +0.3 points.

  3. 3.Adidas

    29.4%

    Held 3rd. 67K estimated branded searches, -2.8% vs prior month. Share +2.4 points.

  4. 4.Under Armour

    3.7%

    Held 4th. 8.4K estimated branded searches, -10.8% vs prior month. Share 0 points.

  5. 5.Berlei

    0.18%

    Held 5th. 420 estimated branded searches, -10.6% vs prior month. Share 0 points.

  6. 6.Victoria's Secret

    0.12%

    Held 6th. 280 estimated branded searches, +27.3% vs prior month. Share 0 points.

  7. 7.Shock Absorber

    0.04%

    Held 7th. 90 estimated branded searches, -10% vs prior month. Share 0 points.

Compare popularity between Victoria's Secret and its closest rivals

Every comparison with Victoria's Secret

14 comparisons

How has branded search demand for Victoria's Secret changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Victoria's Secret in New Zealand rose from 230 to 300.
  • Across the 12 months ending September 2026, Victoria's Secret’s share of searches among sports bra brands in New Zealand held steady, from 0.1% to 0.12%.

How did search popularity change for New Zealand sports bra brands in September 2026?

5 changes

  1. In September 2026, Adidas gained share of searches among sports bra brands in New Zealand, from 27% to 29.4%.

  2. In September 2026, Lululemon lost share of searches among sports bra brands in New Zealand, from 37.5% to 34.7%.

  3. Estimated monthly branded searches for Victoria's Secret in New Zealand rose 21.7% over 12 measured months, from 230 to 280 in September 2026.

  4. Estimated monthly branded searches for Shock Absorber in New Zealand fell 50% over 12 measured months, from 180 to 90 in September 2026.

  5. Estimated monthly branded searches for Berlei in New Zealand fell 19.2% over 12 measured months, from 520 to 420 in September 2026.

How are Victoria's Secret’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Victoria's Secret’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bare victorias secret
  • victorias secret
  • victorias secret fragrance
  • victorias secret lingerie
  • victorias secret lotion
  • victorias secret ph
  • victorias secret underwear
  • victoriassecret
  • victoriassecret bras
  • victoriassecret lingerie
  • victoriassecret underwear

Do you work for Victoria's Secret? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Victoria's Secret compete?

Victoria's Secret is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sports bra brands6th of 70.12%Shown above
Lingerie brands9th of 90.4%Show ranking
Creator with pink hair and a pink jacket

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