Brandwave

Nike vs Victoria's Secret:Which is more popular?

In September 2026, Nike had more branded searches than Victoria's Secret among sports bra brands in New Zealand. Nike had about 72,700 branded searches, while Victoria's Secret had 280. Nike made up 31.9% of all sports bra brand searches we track, and Victoria's Secret accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about sports bra brands, Nike appeared in two of the five answers and Victoria's Secret in none.

Among sports bra brands in New Zealand in September 2026

Who do people search for more?

Nike, about 260 searches for every 1 for Victoria's Secret

Nike 72.7K searchesVictoria's Secret 280 searches

Who does AI mention more?

Nike, mentioned in 2 of 5 answers, Victoria's Secret in 0

Nike in 2 of 5Victoria's Secret in 0 of 5

Who does AI recommend more?

Nike, the only one of the two named

Nike first in 2Victoria's Secret never named

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Top sports bra brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nike was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Victoria's Secret did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Berlei1st
  2. Lululemon2nd
  3. Shock Absorber3rd
  4. Under Armour4th
  5. Adidas5th
  6. Nike6th
  7. Victoria's Secret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Berlei4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shock Absorber3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Under Armour2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports bra brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Nike or Victoria's Secret more popular in search?

This chart shows how often people search Google for Nike and Victoria's Secret by name. Each line represents a brand's share of searches for all seven sports bra brands we track, month by month, from searches in New Zealand.

Nike and Victoria's Secret among sports bra brands in New Zealand, by month

Share of searches by month for Nike, Victoria's Secret. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonNikeAdidasUnder ArmourBerleiVictoria's SecretShock Absorber
Oct 202540%30.8%25.1%3.7%0.22%0.1%0.07%
Nov 202542.4%30%24%3.3%0.21%0.05%0.04%
Dec 202542.9%31.9%21.6%3.4%0.13%0.05%0.03%
Jan 202639.6%33.9%22.4%3.7%0.24%0.07%0.06%
Feb 202648.1%27.5%21.2%2.9%0.2%0.06%0.05%
Mar 202639%31.2%26.6%2.9%0.21%0.06%0.04%
Apr 202639.9%30.2%26.1%3.5%0.2%0.09%0.05%
May 202637.9%30.1%28.4%3.3%0.18%0.07%0.06%
Jun 202638.1%30.5%27.8%3.3%0.17%0.05%0.05%
Jul 202633.3%32.4%29.9%4.2%0.16%0.06%0.04%
Aug 202637.5%31.6%27%3.7%0.18%0.09%0.04%
Sep 202634.7%31.9%29.4%3.7%0.18%0.12%0.04%

How has the Nike and Victoria's Secret comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sports bra brands in September 2026?

1 change

  1. Estimated monthly branded searches for Victoria's Secret in New Zealand rose 21.7% over 12 measured months, from 230 to 280 in September 2026.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Nike’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nike

13 branded search terms

  • nike
  • nike air max
  • nike airforce
  • nike backpacks
  • nike dunks
  • nike hoodie
  • nike metcons
  • nike pegasus
  • nike pro
  • nike shorts
  • nike shox
  • nike socks
  • nike tn

Victoria's Secret

6 branded search terms

  • bare victorias secret
  • victorias secret
  • victorias secret fragrance
  • victorias secret lotion
  • victorias secret ph
  • victoriassecret

How the Brand Demand Index is measured

Other head-to-heads among sports bra brands

Creator with pink hair and a pink jacket

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