How popular isVictoria's Secret in search?
In August 2026, there were an estimated 5.7K branded searches for Victoria's Secret in New Zealand which is down 32% over the last 11 months. Victoria's Secret holds 5.6% estimated Share of Search among New Zealand lingerie brands and is ranked 5th of 7 competitors for search popularity.
Calvin Klein33%
Bras N Things25.3%
Bendon24.9%
Bonds7.5%
Victoria's Secret5.6%
Honey Birdette2.4%
Jockey1.4%
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Which lingerie brands compete with Victoria's Secret?
Share of Search by month for Calvin Klein, Bras N Things, Bendon, Bonds, Victoria's Secret, Honey Birdette. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Bras N Things | Bendon | Bonds | Victoria's Secret | Honey Birdette | Jockey |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 24.3% | 28.7% | 6.9% | 7.8% | 2.2% | 1.3% |
| Nov 2025 | 36.6% | 21.5% | 27.9% | 6.2% | 4.6% | 1.9% | 1.2% |
| Dec 2025 | 38% | 22.4% | 26.9% | 5.6% | 4% | 2% | 1.1% |
| Jan 2026 | 32.2% | 24.9% | 29% | 6.5% | 4% | 2.2% | 1.1% |
| Feb 2026 | 33.1% | 24.8% | 28.6% | 6.4% | 4% | 2.1% | 1% |
| Mar 2026 | 39.5% | 21.4% | 24.2% | 6.9% | 4.5% | 2.3% | 1.1% |
| Apr 2026 | 35.1% | 24% | 25.1% | 5.8% | 6.4% | 2.1% | 1.3% |
| May 2026 | 37.2% | 23.6% | 24.5% | 5.7% | 5.1% | 2.4% | 1.4% |
| Jun 2026 | 36.9% | 24.4% | 23.1% | 6.7% | 5.1% | 2.5% | 1.4% |
| Jul 2026 | 36.8% | 25.2% | 23.1% | 6% | 5.3% | 2.5% | 1.2% |
| Aug 2026 | 33% | 25.3% | 24.9% | 7.5% | 5.6% | 2.4% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33% | 33.8K | -13.8% | -3.8 points | |
| 2, held 2nd | 25.3% | 25.9K | -3.7% | 0 points | |
| 3, held 3rd | 24.9% | 25.6K | +4% | +1.9 points | |
| 4, held 4th | 7.5% | 7.7K | +20.3% | +1.5 points | |
| 5, held 5th | 5.6% | 5.7K | +1.6% | +0.3 points | |
| 6, held 6th | 2.4% | 2.4K | -8.6% | -0.1 points | |
| 7, held 7th | 1.4% | 1.4K | +10.3% | +0.2 points |
33%
held 1st · 33.8K estimated branded searches · -13.8% vs prior month · -3.8 points
25.3%
held 2nd · 25.9K estimated branded searches · -3.7% vs prior month · 0 points
3.
Bendon24.9%
held 3rd · 25.6K estimated branded searches · +4% vs prior month · +1.9 points
4.
Bonds7.5%
held 4th · 7.7K estimated branded searches · +20.3% vs prior month · +1.5 points
5.6%
held 5th · 5.7K estimated branded searches · +1.6% vs prior month · +0.3 points
2.4%
held 6th · 2.4K estimated branded searches · -8.6% vs prior month · -0.1 points
7.
Jockey1.4%
held 7th · 1.4K estimated branded searches · +10.3% vs prior month · +0.2 points
Compare search popularity between Victoria's Secret and its closest rivals
- Victoria's Secret vs Bras N Things: compare search popularity
- Victoria's Secret vs Bendon: compare search popularity
- Victoria's Secret vs Bonds: compare search popularity
- Victoria's Secret vs Honey Birdette: compare search popularity
- Victoria's Secret vs Jockey: compare search popularity
- Compare Victoria's Secret with any brand
How has branded search demand for Victoria's Secret changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Victoria's Secret in New Zealand fell from 8.4K to 5.7K.
- Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among lingerie brands in New Zealand decreased from 7.8% to 5.6%.
- Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among lingerie brands in New Zealand peaked at 7.8% in October 2025 and was lowest at 4% in December 2025.
- Across the 11 months ending August 2026, Victoria's Secret fell from 4th to 5th among lingerie brands in New Zealand.
How did search popularity change for New Zealand lingerie brands in August 2026?
5 changes
In August 2026, Bendon gained estimated Share of Search among lingerie brands in New Zealand, from 23.1% to 24.9%.
In August 2026, Bonds gained estimated Share of Search among lingerie brands in New Zealand, from 6% to 7.5%.
In August 2026, Calvin Klein lost estimated Share of Search among lingerie brands in New Zealand, from 36.8% to 33%.
Bras N Things’ estimated Share of Search among lingerie brands in New Zealand has gained ground for 3 months in a row, from 23.6% to 25.3% in August 2026.
Estimated monthly branded searches for Victoria's Secret in New Zealand fell 32% over 11 measured months, from 8.4K to 5.7K in August 2026.
How is Victoria's Secret measured?
Brandwave collects information about searches that people make online using Victoria's Secret’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
16 branded search terms
- bare victorias secret
- victorias secret
- victorias secret fragrance
- victorias secret lingerie
- victorias secret lotion
- victorias secret near me
- victorias secret nz
- victorias secret online
- victorias secret ph
- victorias secret underwear
- victoriassecret
- victoriassecret bras
- victoriassecret com
- victoriassecret lingerie
- victoriassecret nz
- victoriassecret underwear
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Is Victoria's Secret your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.