Brandwave

How popular isBendon?

In September 2026, people searched for Bendon by name about 22,900 times in New Zealand, a 17.9% decrease from the previous year. These searches made up 30.7% of all New Zealand lingerie brand searches, placing Bendon first out of nine brands. When we asked both ChatGPT and Google AI Overviews about lingerie brands, Bendon appeared in three of the five answers and was the joint most recommended of the nine.

Search and AI answers in September 2026

Bendon is the most searched of 9 competitors and the joint most recommended in AI answers.

  1. BendonShare of searches 30.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Calvin KleinShare of searches 28.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Bras N ThingsShare of searches 27.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. BoodyShare of searches 4.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. Honey BirdetteShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top lingerie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bendon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bendon is the joint most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bendon1st
  2. Rose & Thorne1st
  3. Boody3rd
  4. Bras N Things4th
  5. Calvin Klein5th
  6. Jockey6th
  7. Bonds7th
  8. Honey Birdette–
  9. Victoria's Secret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boody5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bendon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bras N Things3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rose & Thorne3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Calvin Klein2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jockey2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bonds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honey Birdette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lingerie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which lingerie brands compete with Bendon?

Bendon against lingerie brands in New Zealand, by month

Share of searches by month for Bendon, Calvin Klein, Bras N Things, Boody, Honey Birdette. The figures are in the table below the chart.

View monthly share of searches table
MonthBendonCalvin KleinBras N ThingsBoodyHoney BirdetteBondsRose & ThorneJockeyVictoria's Secret
Oct 202537%22.9%27.4%4.8%2.6%1.8%2.1%1.2%0.31%
Nov 202533.1%28.1%23%9%2.2%1.6%1.7%1%0.17%
Dec 202533.1%31.8%24.5%4.3%2.4%1.6%1.3%0.85%0.18%
Jan 202636.5%25.5%26.9%4.4%2.4%1.6%1.6%0.87%0.21%
Feb 202635.2%28.1%25.8%4.2%2.4%1.5%1.9%0.83%0.23%
Mar 202629.6%34.8%22.6%5.9%2.7%1.5%1.7%0.96%0.24%
Apr 202632.2%28.5%27.2%4.7%2.6%1.4%1.7%1.3%0.34%
May 202630%31.1%26%5.6%2.6%1.6%1.6%1.3%0.24%
Jun 202628%31.9%25.2%8%2.1%1.6%1.9%1.1%0.16%
Jul 202629.9%29.7%28%4.9%2.9%1.7%1.8%0.99%0.2%
Aug 202631.3%27.8%28.1%4.9%2.7%2%1.8%1.2%0.33%
Sep 202630.7%28.1%27.6%4.8%3.3%1.9%1.7%1.4%0.4%

  1. 1.Bendon

    30.7%

    Held 1st. 22.9K estimated branded searches, -0.52% vs prior month. Share -0.6 points.

  2. 2.Calvin Klein

    28.1%

    Moved from 3rd to 2nd. 20.9K estimated branded searches, +2.5% vs prior month. Share +0.3 points.

  3. 3.Bras N Things

    27.6%

    Moved from 2nd to 3rd. 20.6K estimated branded searches, -0.24% vs prior month. Share -0.4 points.

  4. 4.Boody

    4.8%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Honey Birdette

    3.3%

    Held 5th. 2.5K estimated branded searches, +22.8% vs prior month. Share +0.6 points.

  6. 6.Bonds

    1.9%

    Held 6th. 1.4K estimated branded searches, -5.5% vs prior month. Share -0.1 points.

  7. 7.Rose & Thorne

    1.7%

    Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Jockey

    1.4%

    Held 8th. 1K estimated branded searches, +18.2% vs prior month. Share +0.2 points.

  9. 9.Victoria's Secret

    0.4%

    Held 9th. 300 estimated branded searches, +25% vs prior month. Share +0.1 points.

Compare popularity between Bendon and its closest rivals

Every comparison with Bendon

8 comparisons

How has branded search demand for Bendon changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bendon in New Zealand fell from 27.9K to 22.9K.
  • Across the 12 months ending September 2026, Bendon’s share of searches among lingerie brands in New Zealand decreased from 37% to 30.7%.
  • Across the 12 months ending September 2026, Bendon’s share of searches among lingerie brands in New Zealand peaked at 37% in October 2025 and was lowest at 28% in June 2026.

How did search popularity change for New Zealand lingerie brands in September 2026?

6 changes

  1. In September 2026, Honey Birdette gained share of searches among lingerie brands in New Zealand, from 2.7% to 3.3%.

  2. In September 2026, Bendon lost share of searches among lingerie brands in New Zealand, from 31.3% to 30.7%.

  3. In September 2026, Calvin Klein rose from 3rd to 2nd among lingerie brands in New Zealand.

  4. In September 2026, Bras N Things fell from 2nd to 3rd among lingerie brands in New Zealand.

  5. Estimated monthly branded searches for Victoria's Secret in New Zealand rose 30.4% over 12 measured months, from 230 to 300 in September 2026.

  6. Estimated monthly branded searches for Jockey in New Zealand rose 18.2% over 12 measured months, from 880 to 1K in September 2026.

How are Bendon’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Bendon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bendon
  • bendon bras
  • bendon lingerie
  • bendon ltd
  • bendon lunn ave
  • bendon man
  • bendon man underwear
  • bendon outlets
  • bendon sale
  • bendon sleepwear
  • bendon sports bra
  • bendon undies
  • bendon westgate

Do you work for Bendon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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