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Lingerie brands in New Zealand:Which brands are most popular in search?

In August 2026, Calvin Klein was the most searched among lingerie brands in New Zealand, with an estimated 33.8K branded searches and 33% estimated Share of Search within this set.

Share of Search, August 2026
  1. Calvin Klein33%
  2. Bras N Things25.3%
  3. Bendon24.9%
  4. Bonds7.5%
  5. Victoria's Secret5.6%
  6. Honey Birdette2.4%
  7. Jockey1.4%

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Share of SearchLeaderboard

Compare the lingerie and underwear brands New Zealanders buy bras and briefs from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among lingerie brands in New Zealand, by month

Share of Search by month for Calvin Klein, Bras N Things, Bendon, Bonds, Victoria's Secret, Honey Birdette. The figures are in the table below the chart.

View monthly share of search table
MonthCalvin KleinBras N ThingsBendonBondsVictoria's SecretHoney BirdetteJockey
Oct 202528.8%24.3%28.7%6.9%7.8%2.2%1.3%
Nov 202536.6%21.5%27.9%6.2%4.6%1.9%1.2%
Dec 202538%22.4%26.9%5.6%4%2%1.1%
Jan 202632.2%24.9%29%6.5%4%2.2%1.1%
Feb 202633.1%24.8%28.6%6.4%4%2.1%1%
Mar 202639.5%21.4%24.2%6.9%4.5%2.3%1.1%
Apr 202635.1%24%25.1%5.8%6.4%2.1%1.3%
May 202637.2%23.6%24.5%5.7%5.1%2.4%1.4%
Jun 202636.9%24.4%23.1%6.7%5.1%2.5%1.4%
Jul 202636.8%25.2%23.1%6%5.3%2.5%1.2%
Aug 202633%25.3%24.9%7.5%5.6%2.4%1.4%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Calvin Klein

    33%

    held 1st · 33.8K estimated branded searches · -13.8% vs prior month · -3.8 points

  2. 2.Bras N Things

    25.3%

    held 2nd · 25.9K estimated branded searches · -3.7% vs prior month · 0 points

  3. 3.Bendon

    24.9%

    held 3rd · 25.6K estimated branded searches · +4% vs prior month · +1.9 points

  4. 4.Bonds

    7.5%

    held 4th · 7.7K estimated branded searches · +20.3% vs prior month · +1.5 points

  5. 5.Victoria's Secret

    5.6%

    held 5th · 5.7K estimated branded searches · +1.6% vs prior month · +0.3 points

  6. 6.Honey Birdette

    2.4%

    held 6th · 2.4K estimated branded searches · -8.6% vs prior month · -0.1 points

  7. 7.Jockey

    1.4%

    held 7th · 1.4K estimated branded searches · +10.3% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among lingerie brands in New Zealand?

In August 2026, Calvin Klein was the most searched among lingerie brands in New Zealand, with an estimated 33.8K branded searches and 33% estimated Share of Search within this set. Bras N Things is in 2nd place, 7.7 percentage points behind at 25.3% Share of Search.

New Zealand lingerie brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Calvin Klein28.8% → 33%39.5%Mar 202628.8%Oct 20251st
Bras N Things24.3% → 25.3%25.3%Aug 202621.4%Mar 20263rd → 2nd
Bendon28.7% → 24.9%29%Jan 202623.1%Jul 20262nd → 3rd
Bonds6.9% → 7.5%7.5%Aug 20265.6%Dec 20255th → 4th
Victoria's Secret7.8% → 5.6%7.8%Oct 20254%Dec 20254th → 5th
Honey Birdette2.2% → 2.4%2.5%Jun 20261.9%Nov 20256th
Jockey1.3% → 1.4%1.4%May 20261%Feb 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among lingerie brands in New Zealand increased from 28.8% to 33%.
  • Across the 11 months ending August 2026, Bras N Things’ estimated Share of Search among lingerie brands in New Zealand increased from 24.3% to 25.3%.
  • Across the 11 months ending August 2026, Bendon’s estimated Share of Search among lingerie brands in New Zealand decreased from 28.7% to 24.9%.
  • Across the 11 months ending August 2026, Bonds’ estimated Share of Search among lingerie brands in New Zealand increased from 6.9% to 7.5%.
  • Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among lingerie brands in New Zealand decreased from 7.8% to 5.6%.
  • Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among lingerie brands in New Zealand peaked at 39.5% in March 2026 and was lowest at 28.8% in October 2025.
  • Across the 11 months ending August 2026, Bras N Things’ estimated Share of Search among lingerie brands in New Zealand peaked at 25.3% in August 2026 and was lowest at 21.4% in March 2026.
  • Across the 11 months ending August 2026, Bendon’s estimated Share of Search among lingerie brands in New Zealand peaked at 29% in January 2026 and was lowest at 23.1% in July 2026.
  • Across the 11 months ending August 2026, Bonds’ estimated Share of Search among lingerie brands in New Zealand peaked at 7.5% in August 2026 and was lowest at 5.6% in December 2025.
  • Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among lingerie brands in New Zealand peaked at 7.8% in October 2025 and was lowest at 4% in December 2025.
  • Across the 11 months ending August 2026, Bras N Things rose from 3rd to 2nd among lingerie brands in New Zealand.
  • Across the 11 months ending August 2026, Bendon fell from 2nd to 3rd among lingerie brands in New Zealand.
  • Across the 11 months ending August 2026, Bonds rose from 5th to 4th among lingerie brands in New Zealand.
  • Across the 11 months ending August 2026, Victoria's Secret fell from 4th to 5th among lingerie brands in New Zealand.
  • Across the 11 months ending August 2026, Honey Birdette and Jockey held steady: their estimated Share of Search among lingerie brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand lingerie brands in August 2026?

  1. In August 2026, Bendon gained estimated Share of Search among lingerie brands in New Zealand, from 23.1% to 24.9%.

  2. In August 2026, Bonds gained estimated Share of Search among lingerie brands in New Zealand, from 6% to 7.5%.

  3. In August 2026, Calvin Klein lost estimated Share of Search among lingerie brands in New Zealand, from 36.8% to 33%.

  4. Bras N Things’ estimated Share of Search among lingerie brands in New Zealand has gained ground for 3 months in a row, from 23.6% to 25.3% in August 2026.

  5. Estimated monthly branded searches for Victoria's Secret in New Zealand fell 32% over 11 measured months, from 8.4K to 5.7K in August 2026.

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