Bras N Things vs Honey Birdette:Which is more popular by branded search in New Zealand?
In August 2026, Bras N Things had more branded searches than Honey Birdette among lingerie brands in New Zealand. Bras N Things was estimated to have 25.9K branded searches compared to Honey Birdette’s 2.4K, and held a 25.3% Share of Search versus Honey Birdette’s 2.4%.
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Which is more popular in search, Bras N Things or Honey Birdette?
Compare the lingerie and underwear brands New Zealanders buy bras and briefs from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bras N Things, Honey Birdette. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Bras N Things | Bendon | Bonds | Victoria's Secret | Honey Birdette | Jockey |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 24.3% | 28.7% | 6.9% | 7.8% | 2.2% | 1.3% |
| Nov 2025 | 36.6% | 21.5% | 27.9% | 6.2% | 4.6% | 1.9% | 1.2% |
| Dec 2025 | 38% | 22.4% | 26.9% | 5.6% | 4% | 2% | 1.1% |
| Jan 2026 | 32.2% | 24.9% | 29% | 6.5% | 4% | 2.2% | 1.1% |
| Feb 2026 | 33.1% | 24.8% | 28.6% | 6.4% | 4% | 2.1% | 1% |
| Mar 2026 | 39.5% | 21.4% | 24.2% | 6.9% | 4.5% | 2.3% | 1.1% |
| Apr 2026 | 35.1% | 24% | 25.1% | 5.8% | 6.4% | 2.1% | 1.3% |
| May 2026 | 37.2% | 23.6% | 24.5% | 5.7% | 5.1% | 2.4% | 1.4% |
| Jun 2026 | 36.9% | 24.4% | 23.1% | 6.7% | 5.1% | 2.5% | 1.4% |
| Jul 2026 | 36.8% | 25.2% | 23.1% | 6% | 5.3% | 2.5% | 1.2% |
| Aug 2026 | 33% | 25.3% | 24.9% | 7.5% | 5.6% | 2.4% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bras N Things and Honey Birdette comparison changed over the last 12 months?
3 findings
- Bras N Things was ahead of Honey Birdette in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bras N Things’ estimated Share of Search among lingerie brands in New Zealand moved from 24.3% to 25.3%, and its estimated monthly branded searches moved from 26K to 25.9K.
- Across the 11 months ending August 2026, Honey Birdette’s estimated Share of Search among lingerie brands in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches moved from 2.3K to 2.4K.
How did search popularity change for New Zealand lingerie brands in August 2026?
1 change
Bras N Things’ estimated Share of Search among lingerie brands in New Zealand has gained ground for 3 months in a row, from 23.6% to 25.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bras N Things’ and Honey Birdette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bras N Things
20 branded search terms
- bathers bras n things
- bodysuit bras n things
- bras n things
- bras n things bra
- bras n things lingerie
- bras n things locations
- bras n things near me
- bras n things nz
- bras n things online
- bras n things outlet
- bras n things pjs
- bras n things queensgate
- bras n things shop
- bras n things st lukes
- bras n things te awa
- bras n things underwear
- brasnthings
- brasnthings co nz
- brasnthings lingerie
- brasnthings nz
Honey Birdette
13 branded search terms
- honey birdette
- honey birdette au
- honey birdette bras
- honey birdette lingerie
- honey birdette near me
- honey birdette nz
- honey birdette online
- honey birdette sale
- honey birdette underwear
- honeybirdette
- honeybirdette com
- honeybirdette lingerie
- honeybirdette nz
Put your own brand in this comparison
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