How popular isHoney Birdette in search?
In August 2026, there were an estimated 2.4K branded searches for Honey Birdette in New Zealand which held steady over the last 11 months. Honey Birdette holds 2.4% estimated Share of Search among New Zealand lingerie brands and is ranked 6th of 7 competitors for search popularity.
Calvin Klein33%
Bras N Things25.3%
Bendon24.9%
Bonds7.5%
Victoria's Secret5.6%
Honey Birdette2.4%
Jockey1.4%
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Which lingerie brands compete with Honey Birdette?
Share of Search by month for Calvin Klein, Bras N Things, Bendon, Bonds, Victoria's Secret, Honey Birdette. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Bras N Things | Bendon | Bonds | Victoria's Secret | Honey Birdette | Jockey |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 24.3% | 28.7% | 6.9% | 7.8% | 2.2% | 1.3% |
| Nov 2025 | 36.6% | 21.5% | 27.9% | 6.2% | 4.6% | 1.9% | 1.2% |
| Dec 2025 | 38% | 22.4% | 26.9% | 5.6% | 4% | 2% | 1.1% |
| Jan 2026 | 32.2% | 24.9% | 29% | 6.5% | 4% | 2.2% | 1.1% |
| Feb 2026 | 33.1% | 24.8% | 28.6% | 6.4% | 4% | 2.1% | 1% |
| Mar 2026 | 39.5% | 21.4% | 24.2% | 6.9% | 4.5% | 2.3% | 1.1% |
| Apr 2026 | 35.1% | 24% | 25.1% | 5.8% | 6.4% | 2.1% | 1.3% |
| May 2026 | 37.2% | 23.6% | 24.5% | 5.7% | 5.1% | 2.4% | 1.4% |
| Jun 2026 | 36.9% | 24.4% | 23.1% | 6.7% | 5.1% | 2.5% | 1.4% |
| Jul 2026 | 36.8% | 25.2% | 23.1% | 6% | 5.3% | 2.5% | 1.2% |
| Aug 2026 | 33% | 25.3% | 24.9% | 7.5% | 5.6% | 2.4% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33% | 33.8K | -13.8% | -3.8 points | |
| 2, held 2nd | 25.3% | 25.9K | -3.7% | 0 points | |
| 3, held 3rd | 24.9% | 25.6K | +4% | +1.9 points | |
| 4, held 4th | 7.5% | 7.7K | +20.3% | +1.5 points | |
| 5, held 5th | 5.6% | 5.7K | +1.6% | +0.3 points | |
| 6, held 6th | 2.4% | 2.4K | -8.6% | -0.1 points | |
| 7, held 7th | 1.4% | 1.4K | +10.3% | +0.2 points |
33%
held 1st · 33.8K estimated branded searches · -13.8% vs prior month · -3.8 points
25.3%
held 2nd · 25.9K estimated branded searches · -3.7% vs prior month · 0 points
3.
Bendon24.9%
held 3rd · 25.6K estimated branded searches · +4% vs prior month · +1.9 points
4.
Bonds7.5%
held 4th · 7.7K estimated branded searches · +20.3% vs prior month · +1.5 points
5.6%
held 5th · 5.7K estimated branded searches · +1.6% vs prior month · +0.3 points
2.4%
held 6th · 2.4K estimated branded searches · -8.6% vs prior month · -0.1 points
7.
Jockey1.4%
held 7th · 1.4K estimated branded searches · +10.3% vs prior month · +0.2 points
Compare search popularity between Honey Birdette and its closest rivals
- Honey Birdette vs Bras N Things: compare search popularity
- Honey Birdette vs Bendon: compare search popularity
- Honey Birdette vs Bonds: compare search popularity
- Honey Birdette vs Victoria's Secret: compare search popularity
- Honey Birdette vs Jockey: compare search popularity
- Compare Honey Birdette with any brand
How has branded search demand for Honey Birdette changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Honey Birdette in New Zealand held steady, from 2.3K to 2.4K.
- Across the 11 months ending August 2026, Honey Birdette’s estimated Share of Search among lingerie brands in New Zealand held steady, from 2.2% to 2.4%.
How did search popularity change for New Zealand lingerie brands in August 2026?
5 changes
In August 2026, Bendon gained estimated Share of Search among lingerie brands in New Zealand, from 23.1% to 24.9%.
In August 2026, Bonds gained estimated Share of Search among lingerie brands in New Zealand, from 6% to 7.5%.
In August 2026, Calvin Klein lost estimated Share of Search among lingerie brands in New Zealand, from 36.8% to 33%.
Bras N Things’ estimated Share of Search among lingerie brands in New Zealand has gained ground for 3 months in a row, from 23.6% to 25.3% in August 2026.
Estimated monthly branded searches for Victoria's Secret in New Zealand fell 32% over 11 measured months, from 8.4K to 5.7K in August 2026.
How is Honey Birdette measured?
Brandwave collects information about searches that people make online using Honey Birdette’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
13 branded search terms
- honey birdette
- honey birdette au
- honey birdette bras
- honey birdette lingerie
- honey birdette near me
- honey birdette nz
- honey birdette online
- honey birdette sale
- honey birdette underwear
- honeybirdette
- honeybirdette com
- honeybirdette lingerie
- honeybirdette nz
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