Honey Birdette vs Rose & Thorne:Which is more popular?
In September 2026, Honey Birdette had more branded searches than Rose & Thorne among lingerie brands in New Zealand. Honey Birdette had about 2,480 branded searches, while Rose & Thorne had 1,300. Honey Birdette made up 3.3% of all lingerie brand searches we track, and Rose & Thorne accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about lingerie brands, Rose & Thorne appeared in three of the five answers and Honey Birdette in none.
Who do people search for more?
Honey Birdette, about 91% more searches than Rose & Thorne
Who does AI mention more?
Rose & Thorne, mentioned in 3 of 5 answers, Honey Birdette in 0
Who does AI recommend more?
Rose & Thorne, the only one of the two named
Follow Honey Birdette vs Rose & Thorne and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top lingerie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rose & Thorne was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Honey Birdette did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bendon1st- Rose & Thorne1st
Boody3rd
Bras N Things4th
Calvin Klein5th
Jockey6th
Bonds7th- Honey Birdette–
Victoria's Secret–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Boody5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bendon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bras N Things3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rose & Thorne3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Calvin Klein2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jockey2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bonds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honey Birdette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lingerie brands
5 answers
Asked ChatGPT
“Which lingerie brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best lingerie brands in New Zealand?”
Asked ChatGPT
“What's the best lingerie brand in New Zealand for everyday comfort?”
Searched Google, AI Overview
“bras nz”
Searched Google, AI Overview
“women's underwear nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Honey Birdette or Rose & Thorne more popular in search?
This chart shows how often people search Google for Honey Birdette and Rose & Thorne by name. Each line represents a brand's share of searches for all nine lingerie brands we track, month by month, from searches in New Zealand.
Share of searches by month for Honey Birdette, Rose & Thorne. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bendon | Calvin Klein | Bras N Things | Boody | Honey Birdette | Bonds | Rose & Thorne | Jockey | Victoria's Secret |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 22.9% | 27.4% | 4.8% | 2.6% | 1.8% | 2.1% | 1.2% | 0.31% |
| Nov 2025 | 33.1% | 28.1% | 23% | 9% | 2.2% | 1.6% | 1.7% | 1% | 0.17% |
| Dec 2025 | 33.1% | 31.8% | 24.5% | 4.3% | 2.4% | 1.6% | 1.3% | 0.85% | 0.18% |
| Jan 2026 | 36.5% | 25.5% | 26.9% | 4.4% | 2.4% | 1.6% | 1.6% | 0.87% | 0.21% |
| Feb 2026 | 35.2% | 28.1% | 25.8% | 4.2% | 2.4% | 1.5% | 1.9% | 0.83% | 0.23% |
| Mar 2026 | 29.6% | 34.8% | 22.6% | 5.9% | 2.7% | 1.5% | 1.7% | 0.96% | 0.24% |
| Apr 2026 | 32.2% | 28.5% | 27.2% | 4.7% | 2.6% | 1.4% | 1.7% | 1.3% | 0.34% |
| May 2026 | 30% | 31.1% | 26% | 5.6% | 2.6% | 1.6% | 1.6% | 1.3% | 0.24% |
| Jun 2026 | 28% | 31.9% | 25.2% | 8% | 2.1% | 1.6% | 1.9% | 1.1% | 0.16% |
| Jul 2026 | 29.9% | 29.7% | 28% | 4.9% | 2.9% | 1.7% | 1.8% | 0.99% | 0.2% |
| Aug 2026 | 31.3% | 27.8% | 28.1% | 4.9% | 2.7% | 2% | 1.8% | 1.2% | 0.33% |
| Sep 2026 | 30.7% | 28.1% | 27.6% | 4.8% | 3.3% | 1.9% | 1.7% | 1.4% | 0.4% |
How has the Honey Birdette and Rose & Thorne comparison changed over the last 12 months?
3 findings
- Honey Birdette was ahead of Rose & Thorne in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honey Birdette’s share of searches among lingerie brands in New Zealand moved from 2.6% to 3.3%, and its estimated monthly branded searches moved from 1.9K to 2.5K.
- Across the 12 months ending September 2026, Rose & Thorne’s share of searches among lingerie brands in New Zealand moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for New Zealand lingerie brands in September 2026?
2 changes
In September 2026, Honey Birdette gained share of searches among lingerie brands in New Zealand, from 2.7% to 3.3%.
Estimated monthly branded searches for Rose & Thorne in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Honey Birdette’s and Rose & Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honey Birdette
7 branded search terms
- honey birdette
- honey birdette bras
- honey birdette lingerie
- honey birdette sale
- honey birdette underwear
- honeybirdette
- honeybirdette lingerie
Rose & Thorne
1 branded search term
- rose and thorne
Other head-to-heads among lingerie brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.