Brandwave

Bendon vs Honey Birdette:Which is more popular?

In September 2026, Bendon had more branded searches than Honey Birdette among lingerie brands in New Zealand. Bendon had about 22,900 branded searches, while Honey Birdette had 2,480. Bendon made up 30.7% of all lingerie brand searches we track, and Honey Birdette accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about lingerie brands, Bendon appeared in three of the five answers and Honey Birdette in none.

Among lingerie brands in New Zealand in September 2026

Who do people search for more?

Bendon, about 9 searches for every 1 for Honey Birdette

Bendon 22.9K searchesHoney Birdette 2.5K searches

Who does AI mention more?

Bendon, mentioned in 3 of 5 answers, Honey Birdette in 0

Bendon in 3 of 5Honey Birdette in 0 of 5

Who does AI recommend more?

Bendon, the only one of the two named

Bendon first in 3Honey Birdette never named

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Top lingerie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bendon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Honey Birdette did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bendon1st
  2. Rose & Thorne1st
  3. Boody3rd
  4. Bras N Things4th
  5. Calvin Klein5th
  6. Jockey6th
  7. Bonds7th
  8. Honey Birdette–
  9. Victoria's Secret–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boody5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bendon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bras N Things3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rose & Thorne3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Calvin Klein2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jockey2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bonds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honey Birdette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lingerie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bendon or Honey Birdette more popular in search?

This chart shows how often people search Google for Bendon and Honey Birdette by name. Each line represents a brand's share of searches for all nine lingerie brands we track, month by month, from searches in New Zealand.

Bendon and Honey Birdette among lingerie brands in New Zealand, by month

Share of searches by month for Bendon, Honey Birdette. The figures are in the table below the chart.

View monthly share of searches table
MonthBendonCalvin KleinBras N ThingsBoodyHoney BirdetteBondsRose & ThorneJockeyVictoria's Secret
Oct 202537%22.9%27.4%4.8%2.6%1.8%2.1%1.2%0.31%
Nov 202533.1%28.1%23%9%2.2%1.6%1.7%1%0.17%
Dec 202533.1%31.8%24.5%4.3%2.4%1.6%1.3%0.85%0.18%
Jan 202636.5%25.5%26.9%4.4%2.4%1.6%1.6%0.87%0.21%
Feb 202635.2%28.1%25.8%4.2%2.4%1.5%1.9%0.83%0.23%
Mar 202629.6%34.8%22.6%5.9%2.7%1.5%1.7%0.96%0.24%
Apr 202632.2%28.5%27.2%4.7%2.6%1.4%1.7%1.3%0.34%
May 202630%31.1%26%5.6%2.6%1.6%1.6%1.3%0.24%
Jun 202628%31.9%25.2%8%2.1%1.6%1.9%1.1%0.16%
Jul 202629.9%29.7%28%4.9%2.9%1.7%1.8%0.99%0.2%
Aug 202631.3%27.8%28.1%4.9%2.7%2%1.8%1.2%0.33%
Sep 202630.7%28.1%27.6%4.8%3.3%1.9%1.7%1.4%0.4%

How has the Bendon and Honey Birdette comparison changed over the last 12 months?

3 findings
  • Bendon was ahead of Honey Birdette in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bendon’s share of searches among lingerie brands in New Zealand moved from 37% to 30.7%, and its estimated monthly branded searches moved from 27.9K to 22.9K.
  • Across the 12 months ending September 2026, Honey Birdette’s share of searches among lingerie brands in New Zealand moved from 2.6% to 3.3%, and its estimated monthly branded searches moved from 1.9K to 2.5K.

How did search popularity change for New Zealand lingerie brands in September 2026?

2 changes

  1. In September 2026, Honey Birdette gained share of searches among lingerie brands in New Zealand, from 2.7% to 3.3%.

  2. In September 2026, Bendon lost share of searches among lingerie brands in New Zealand, from 31.3% to 30.7%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Bendon’s and Honey Birdette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bendon

13 branded search terms

  • bendon
  • bendon bras
  • bendon lingerie
  • bendon ltd
  • bendon lunn ave
  • bendon man
  • bendon man underwear
  • bendon outlets
  • bendon sale
  • bendon sleepwear
  • bendon sports bra
  • bendon undies
  • bendon westgate

Honey Birdette

7 branded search terms

  • honey birdette
  • honey birdette bras
  • honey birdette lingerie
  • honey birdette sale
  • honey birdette underwear
  • honeybirdette
  • honeybirdette lingerie

How the Brand Demand Index is measured

Other head-to-heads among lingerie brands

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