Brandwave

How popular isBendon in search?

In August 2026, there were an estimated 25.6K branded searches for Bendon in New Zealand which is down 16.8% over the last 11 months. Bendon holds 24.9% estimated Share of Search among New Zealand lingerie brands and is ranked 3rd of 7 competitors for search popularity.

Share of Search, August 2026
  1. Calvin Klein33%
  2. Bras N Things25.3%
  3. Bendon24.9%
  4. Bonds7.5%
  5. Victoria's Secret5.6%
  6. Honey Birdette2.4%
  7. Jockey1.4%
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Which lingerie brands compete with Bendon?

Bendon against lingerie brands in New Zealand, by month

Share of Search by month for Calvin Klein, Bras N Things, Bendon, Bonds, Victoria's Secret, Honey Birdette. The figures are in the table below the chart.

View monthly share of search table
MonthCalvin KleinBras N ThingsBendonBondsVictoria's SecretHoney BirdetteJockey
Oct 202528.8%24.3%28.7%6.9%7.8%2.2%1.3%
Nov 202536.6%21.5%27.9%6.2%4.6%1.9%1.2%
Dec 202538%22.4%26.9%5.6%4%2%1.1%
Jan 202632.2%24.9%29%6.5%4%2.2%1.1%
Feb 202633.1%24.8%28.6%6.4%4%2.1%1%
Mar 202639.5%21.4%24.2%6.9%4.5%2.3%1.1%
Apr 202635.1%24%25.1%5.8%6.4%2.1%1.3%
May 202637.2%23.6%24.5%5.7%5.1%2.4%1.4%
Jun 202636.9%24.4%23.1%6.7%5.1%2.5%1.4%
Jul 202636.8%25.2%23.1%6%5.3%2.5%1.2%
Aug 202633%25.3%24.9%7.5%5.6%2.4%1.4%
Sep 2026———————

  1. 1.Calvin Klein

    33%

    held 1st · 33.8K estimated branded searches · -13.8% vs prior month · -3.8 points

  2. 2.Bras N Things

    25.3%

    held 2nd · 25.9K estimated branded searches · -3.7% vs prior month · 0 points

  3. 3.Bendon

    24.9%

    held 3rd · 25.6K estimated branded searches · +4% vs prior month · +1.9 points

  4. 4.Bonds

    7.5%

    held 4th · 7.7K estimated branded searches · +20.3% vs prior month · +1.5 points

  5. 5.Victoria's Secret

    5.6%

    held 5th · 5.7K estimated branded searches · +1.6% vs prior month · +0.3 points

  6. 6.Honey Birdette

    2.4%

    held 6th · 2.4K estimated branded searches · -8.6% vs prior month · -0.1 points

  7. 7.Jockey

    1.4%

    held 7th · 1.4K estimated branded searches · +10.3% vs prior month · +0.2 points

Compare search popularity between Bendon and its closest rivals

How has branded search demand for Bendon changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bendon in New Zealand fell from 30.7K to 25.6K.
  • Across the 11 months ending August 2026, Bendon’s estimated Share of Search among lingerie brands in New Zealand decreased from 28.7% to 24.9%.
  • Across the 11 months ending August 2026, Bendon’s estimated Share of Search among lingerie brands in New Zealand peaked at 29% in January 2026 and was lowest at 23.1% in July 2026.
  • Across the 11 months ending August 2026, Bendon fell from 2nd to 3rd among lingerie brands in New Zealand.

How did search popularity change for New Zealand lingerie brands in August 2026?

  1. In August 2026, Bendon gained estimated Share of Search among lingerie brands in New Zealand, from 23.1% to 24.9%.

  2. In August 2026, Bonds gained estimated Share of Search among lingerie brands in New Zealand, from 6% to 7.5%.

  3. In August 2026, Calvin Klein lost estimated Share of Search among lingerie brands in New Zealand, from 36.8% to 33%.

  4. Bras N Things’ estimated Share of Search among lingerie brands in New Zealand has gained ground for 3 months in a row, from 23.6% to 25.3% in August 2026.

  5. Estimated monthly branded searches for Victoria's Secret in New Zealand fell 32% over 11 measured months, from 8.4K to 5.7K in August 2026.

How is Bendon measured?

Brandwave collects information about searches that people make online using Bendon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • bendon
  • bendon bras
  • bendon lingerie
  • bendon ltd
  • bendon lunn ave
  • bendon man
  • bendon man underwear
  • bendon near me
  • bendon nz
  • bendon online
  • bendon outlet near me
  • bendon outlet online
  • bendon outlets
  • bendon sale
  • bendon sleepwear
  • bendon sports bra
  • bendon undies
  • bendon westgate
  • bendonlingerie co nz

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How the Brand Demand Index is measured

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