Bendon vs Bras N Things:Which is more popular by branded search in New Zealand?
In August 2026, Bendon and Bras N Things were level on Share of Search among lingerie brands in New Zealand, with an estimated 25.6K versus 25.9K branded searches, at 24.9% and 25.3% estimated Share of Search.
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Which is more popular in search, Bendon or Bras N Things?
Compare the lingerie and underwear brands New Zealanders buy bras and briefs from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bras N Things, Bendon. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Bras N Things | Bendon | Bonds | Victoria's Secret | Honey Birdette | Jockey |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 24.3% | 28.7% | 6.9% | 7.8% | 2.2% | 1.3% |
| Nov 2025 | 36.6% | 21.5% | 27.9% | 6.2% | 4.6% | 1.9% | 1.2% |
| Dec 2025 | 38% | 22.4% | 26.9% | 5.6% | 4% | 2% | 1.1% |
| Jan 2026 | 32.2% | 24.9% | 29% | 6.5% | 4% | 2.2% | 1.1% |
| Feb 2026 | 33.1% | 24.8% | 28.6% | 6.4% | 4% | 2.1% | 1% |
| Mar 2026 | 39.5% | 21.4% | 24.2% | 6.9% | 4.5% | 2.3% | 1.1% |
| Apr 2026 | 35.1% | 24% | 25.1% | 5.8% | 6.4% | 2.1% | 1.3% |
| May 2026 | 37.2% | 23.6% | 24.5% | 5.7% | 5.1% | 2.4% | 1.4% |
| Jun 2026 | 36.9% | 24.4% | 23.1% | 6.7% | 5.1% | 2.5% | 1.4% |
| Jul 2026 | 36.8% | 25.2% | 23.1% | 6% | 5.3% | 2.5% | 1.2% |
| Aug 2026 | 33% | 25.3% | 24.9% | 7.5% | 5.6% | 2.4% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bendon and Bras N Things comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Bras N Things took it in June 2026.
- Across the 11 months ending August 2026, Bendon’s estimated Share of Search among lingerie brands in New Zealand moved from 28.7% to 24.9%, and its estimated monthly branded searches moved from 30.7K to 25.6K.
- Across the 11 months ending August 2026, Bras N Things’ estimated Share of Search among lingerie brands in New Zealand moved from 24.3% to 25.3%, and its estimated monthly branded searches moved from 26K to 25.9K.
How did search popularity change for New Zealand lingerie brands in August 2026?
2 changes
In August 2026, Bendon gained estimated Share of Search among lingerie brands in New Zealand, from 23.1% to 24.9%.
Bras N Things’ estimated Share of Search among lingerie brands in New Zealand has gained ground for 3 months in a row, from 23.6% to 25.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bendon’s and Bras N Things’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bendon
19 branded search terms
- bendon
- bendon bras
- bendon lingerie
- bendon ltd
- bendon lunn ave
- bendon man
- bendon man underwear
- bendon near me
- bendon nz
- bendon online
- bendon outlet near me
- bendon outlet online
- bendon outlets
- bendon sale
- bendon sleepwear
- bendon sports bra
- bendon undies
- bendon westgate
- bendonlingerie co nz
Bras N Things
20 branded search terms
- bathers bras n things
- bodysuit bras n things
- bras n things
- bras n things bra
- bras n things lingerie
- bras n things locations
- bras n things near me
- bras n things nz
- bras n things online
- bras n things outlet
- bras n things pjs
- bras n things queensgate
- bras n things shop
- bras n things st lukes
- bras n things te awa
- bras n things underwear
- brasnthings
- brasnthings co nz
- brasnthings lingerie
- brasnthings nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.