Calvin Klein vs Honey Birdette:Which is more popular by branded search in New Zealand?
In August 2026, Calvin Klein had more branded searches than Honey Birdette among lingerie brands in New Zealand. Calvin Klein was estimated to have 33.8K branded searches compared to Honey Birdette’s 2.4K, and held a 33% Share of Search versus Honey Birdette’s 2.4%.
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Which is more popular in search, Calvin Klein or Honey Birdette?
Compare the lingerie and underwear brands New Zealanders buy bras and briefs from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Calvin Klein, Honey Birdette. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Bras N Things | Bendon | Bonds | Victoria's Secret | Honey Birdette | Jockey |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 24.3% | 28.7% | 6.9% | 7.8% | 2.2% | 1.3% |
| Nov 2025 | 36.6% | 21.5% | 27.9% | 6.2% | 4.6% | 1.9% | 1.2% |
| Dec 2025 | 38% | 22.4% | 26.9% | 5.6% | 4% | 2% | 1.1% |
| Jan 2026 | 32.2% | 24.9% | 29% | 6.5% | 4% | 2.2% | 1.1% |
| Feb 2026 | 33.1% | 24.8% | 28.6% | 6.4% | 4% | 2.1% | 1% |
| Mar 2026 | 39.5% | 21.4% | 24.2% | 6.9% | 4.5% | 2.3% | 1.1% |
| Apr 2026 | 35.1% | 24% | 25.1% | 5.8% | 6.4% | 2.1% | 1.3% |
| May 2026 | 37.2% | 23.6% | 24.5% | 5.7% | 5.1% | 2.4% | 1.4% |
| Jun 2026 | 36.9% | 24.4% | 23.1% | 6.7% | 5.1% | 2.5% | 1.4% |
| Jul 2026 | 36.8% | 25.2% | 23.1% | 6% | 5.3% | 2.5% | 1.2% |
| Aug 2026 | 33% | 25.3% | 24.9% | 7.5% | 5.6% | 2.4% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Calvin Klein and Honey Birdette comparison changed over the last 12 months?
3 findings
- Calvin Klein was ahead of Honey Birdette in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among lingerie brands in New Zealand moved from 28.8% to 33%, and its estimated monthly branded searches moved from 30.9K to 33.8K.
- Across the 11 months ending August 2026, Honey Birdette’s estimated Share of Search among lingerie brands in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches moved from 2.3K to 2.4K.
How did search popularity change for New Zealand lingerie brands in August 2026?
1 change
In August 2026, Calvin Klein lost estimated Share of Search among lingerie brands in New Zealand, from 36.8% to 33%.
How each brand is measured
Brandwave collects information about searches that people make online using Calvin Klein’s and Honey Birdette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calvin Klein
29 branded search terms
- boxer calvin klein underwear
- calvin klein
- calvin klein black jeans
- calvin klein black mens underwear
- calvin klein bra
- calvin klein briefs
- calvin klein eternity
- calvin klein eternity for men
- calvin klein euphoria
- calvin klein fashion
- calvin klein jean
- calvin klein lingerie
- calvin klein near me
- calvin klein online
- calvin klein outfits
- calvin klein outlet
- calvin klein polo
- calvin klein the one
- calvin klein underwear
- calvin klein underwear men
- calvin klein underwear women
- calvinklein
- calvinklein briefs
- calvinklein clothing
- calvinklein co nz
- calvinklein fashion
- calvinklein nz
- calvinklein polo
- thong calvin klein underwear
Honey Birdette
13 branded search terms
- honey birdette
- honey birdette au
- honey birdette bras
- honey birdette lingerie
- honey birdette near me
- honey birdette nz
- honey birdette online
- honey birdette sale
- honey birdette underwear
- honeybirdette
- honeybirdette com
- honeybirdette lingerie
- honeybirdette nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.