Brandwave

How popular isCalvin Klein in search?

In August 2026, there were an estimated 33.8K branded searches for Calvin Klein in New Zealand which is up 9.6% over the last 11 months. Calvin Klein holds 33% estimated Share of Search among New Zealand lingerie brands and is ranked 1st of 7 competitors for search popularity.

Share of Search, August 2026
  1. Calvin Klein33%
  2. Bras N Things25.3%
  3. Bendon24.9%
  4. Bonds7.5%
  5. Victoria's Secret5.6%
  6. Honey Birdette2.4%
  7. Jockey1.4%
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Which lingerie brands compete with Calvin Klein?

Calvin Klein against lingerie brands in New Zealand, by month

Share of Search by month for Calvin Klein, Bras N Things, Bendon, Bonds, Victoria's Secret, Honey Birdette. The figures are in the table below the chart.

View monthly share of search table
MonthCalvin KleinBras N ThingsBendonBondsVictoria's SecretHoney BirdetteJockey
Oct 202528.8%24.3%28.7%6.9%7.8%2.2%1.3%
Nov 202536.6%21.5%27.9%6.2%4.6%1.9%1.2%
Dec 202538%22.4%26.9%5.6%4%2%1.1%
Jan 202632.2%24.9%29%6.5%4%2.2%1.1%
Feb 202633.1%24.8%28.6%6.4%4%2.1%1%
Mar 202639.5%21.4%24.2%6.9%4.5%2.3%1.1%
Apr 202635.1%24%25.1%5.8%6.4%2.1%1.3%
May 202637.2%23.6%24.5%5.7%5.1%2.4%1.4%
Jun 202636.9%24.4%23.1%6.7%5.1%2.5%1.4%
Jul 202636.8%25.2%23.1%6%5.3%2.5%1.2%
Aug 202633%25.3%24.9%7.5%5.6%2.4%1.4%
Sep 2026———————

  1. 1.Calvin Klein

    33%

    held 1st · 33.8K estimated branded searches · -13.8% vs prior month · -3.8 points

  2. 2.Bras N Things

    25.3%

    held 2nd · 25.9K estimated branded searches · -3.7% vs prior month · 0 points

  3. 3.Bendon

    24.9%

    held 3rd · 25.6K estimated branded searches · +4% vs prior month · +1.9 points

  4. 4.Bonds

    7.5%

    held 4th · 7.7K estimated branded searches · +20.3% vs prior month · +1.5 points

  5. 5.Victoria's Secret

    5.6%

    held 5th · 5.7K estimated branded searches · +1.6% vs prior month · +0.3 points

  6. 6.Honey Birdette

    2.4%

    held 6th · 2.4K estimated branded searches · -8.6% vs prior month · -0.1 points

  7. 7.Jockey

    1.4%

    held 7th · 1.4K estimated branded searches · +10.3% vs prior month · +0.2 points

Compare search popularity between Calvin Klein and its closest rivals

How has branded search demand for Calvin Klein changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Calvin Klein in New Zealand rose from 30.9K to 33.8K.
  • Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among lingerie brands in New Zealand increased from 28.8% to 33%.
  • Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among lingerie brands in New Zealand peaked at 39.5% in March 2026 and was lowest at 28.8% in October 2025.

How did search popularity change for New Zealand lingerie brands in August 2026?

  1. In August 2026, Bendon gained estimated Share of Search among lingerie brands in New Zealand, from 23.1% to 24.9%.

  2. In August 2026, Bonds gained estimated Share of Search among lingerie brands in New Zealand, from 6% to 7.5%.

  3. In August 2026, Calvin Klein lost estimated Share of Search among lingerie brands in New Zealand, from 36.8% to 33%.

  4. Bras N Things’ estimated Share of Search among lingerie brands in New Zealand has gained ground for 3 months in a row, from 23.6% to 25.3% in August 2026.

  5. Estimated monthly branded searches for Victoria's Secret in New Zealand fell 32% over 11 measured months, from 8.4K to 5.7K in August 2026.

Which premium fashion brands compete with Calvin Klein?

Calvin Klein against premium fashion brands in New Zealand, by month

Share of Search by month for Calvin Klein, Tommy Hilfiger, Ralph Lauren, Guess, Hugo Boss, Lacoste. The figures are in the table below the chart.

View monthly share of search table
MonthCalvin KleinTommy HilfigerRalph LaurenGuessHugo BossLacoste
Oct 202532%28.6%19.2%6%6.8%7.4%
Nov 202535.5%29.5%16.8%7%5.4%5.9%
Dec 202535.9%27.3%17.2%7.6%5.9%6.1%
Jan 202635.2%26.4%18.8%7%6.2%6.4%
Feb 202638.2%22.5%20.4%5.9%6.4%6.6%
Mar 202641%23.8%19.1%5%5.6%5.5%
Apr 202636.6%28.1%18.6%5.9%5.4%5.3%
May 202637.3%27.4%18.1%6.5%5.8%4.9%
Jun 202637.2%26.3%18.7%6.8%6%4.9%
Jul 202635.8%27.8%18.8%6.5%6.2%4.8%
Aug 202633.1%23.9%21%8.8%7.4%5.9%
Sep 2026——————

  1. 1.Calvin Klein

    33.1%

    held 1st · 33.8K estimated branded searches · -13.8% vs prior month · -2.7 points

  2. 2.Tommy Hilfiger

    23.9%

    held 2nd · 24.4K estimated branded searches · -20.1% vs prior month · -4 points

  3. 3.Ralph Lauren

    21%

    held 3rd · 21.4K estimated branded searches · +3.9% vs prior month · +2.1 points

  4. 4.Guess

    8.8%

    held 4th · 9K estimated branded searches · +25.8% vs prior month · +2.3 points

  5. 5.Hugo Boss

    7.4%

    held 5th · 7.5K estimated branded searches · +11.1% vs prior month · +1.2 points

  6. 6.Lacoste

    5.9%

    held 6th · 6K estimated branded searches · +14.6% vs prior month · +1.1 points

Compare search popularity between Calvin Klein and its closest rivals

How has branded search demand for Calvin Klein changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among premium fashion brands in New Zealand increased from 32% to 33.1%.
  • Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among premium fashion brands in New Zealand peaked at 41% in March 2026 and was lowest at 32% in October 2025.

How did search popularity change for New Zealand premium fashion brands in August 2026?

  1. In August 2026, Guess gained estimated Share of Search among premium fashion brands in New Zealand, from 6.5% to 8.8%.

  2. In August 2026, Ralph Lauren gained estimated Share of Search among premium fashion brands in New Zealand, from 18.8% to 21%.

  3. In August 2026, Hugo Boss gained estimated Share of Search among premium fashion brands in New Zealand, from 6.2% to 7.4%.

  4. In August 2026, Lacoste gained estimated Share of Search among premium fashion brands in New Zealand, from 4.8% to 5.9%.

  5. In August 2026, Tommy Hilfiger lost estimated Share of Search among premium fashion brands in New Zealand, from 27.8% to 23.9%.

  6. In August 2026, Calvin Klein lost estimated Share of Search among premium fashion brands in New Zealand, from 35.8% to 33.1%.

Which underwear brands compete with Calvin Klein?

Calvin Klein against underwear brands in New Zealand, by month

Share of Search by month for Calvin Klein, Bonds, Jockey. The figures are in the table below the chart.

View monthly share of search table
MonthCalvin KleinBondsJockeyStep OneSAXXTommy John
Oct 202577%18.5%3.5%0.5%0.3%0.17%
Nov 202582%14%2.7%0.94%0.26%0.09%
Dec 202584.4%12.5%2.4%0.44%0.23%0.08%
Jan 202680.1%16.3%2.6%0.63%0.28%0.11%
Feb 202681%15.6%2.5%0.39%0.34%0.15%
Mar 202682.4%14.5%2.3%0.32%0.32%0.16%
Apr 202682.5%13.5%3.2%0.24%0.24%0.33%
May 202682.9%12.8%3.1%0.48%0.36%0.3%
Jun 202681.1%14.8%3%0.46%0.24%0.46%
Jul 202682.8%13.4%2.7%0.59%0.34%0.19%
Aug 202678.1%17.7%3.2%0.55%0.39%0.12%
Sep 2026——————

  1. 1.Calvin Klein

    78.1%

    held 1st · 33.8K estimated branded searches · -13.8% vs prior month · -4.7 points

  2. 2.Bonds

    17.7%

    held 2nd · 7.7K estimated branded searches · +20.3% vs prior month · +4.2 points

  3. 3.Jockey

    3.2%

    held 3rd · 1.4K estimated branded searches · +10.3% vs prior month · +0.5 points

  4. 4.Step One

    0.55%

    held 4th · 240 estimated branded searches · -14.3% vs prior month · 0 points

  5. 5.SAXX

    0.39%

    held 5th · 170 estimated branded searches · +6.3% vs prior month · +0.1 points

  6. 6.Tommy John

    0.12%

    held 6th · 50 estimated branded searches · -44.4% vs prior month · -0.1 points

Compare search popularity between Calvin Klein and its closest rivals

How has branded search demand for Calvin Klein changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among underwear brands in New Zealand increased from 77% to 78.1%.
  • Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among underwear brands in New Zealand peaked at 84.4% in December 2025 and was lowest at 77% in October 2025.

How did search popularity change for New Zealand underwear brands in August 2026?

  1. In August 2026, Bonds gained estimated Share of Search among underwear brands in New Zealand, from 13.4% to 17.7%.

  2. In August 2026, Jockey gained estimated Share of Search among underwear brands in New Zealand, from 2.7% to 3.2%.

  3. In August 2026, Calvin Klein lost estimated Share of Search among underwear brands in New Zealand, from 82.8% to 78.1%.

  4. Estimated monthly branded searches for SAXX in New Zealand rose 41.7% over 11 measured months, from 120 to 170 in August 2026.

  5. Estimated monthly branded searches for Step One in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.

  6. Estimated monthly branded searches for Tommy John in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

How is Calvin Klein measured?

Brandwave collects information about searches that people make online using Calvin Klein’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

29 branded search terms

  • boxer calvin klein underwear
  • calvin klein
  • calvin klein black jeans
  • calvin klein black mens underwear
  • calvin klein bra
  • calvin klein briefs
  • calvin klein eternity
  • calvin klein eternity for men
  • calvin klein euphoria
  • calvin klein fashion
  • calvin klein jean
  • calvin klein lingerie
  • calvin klein near me
  • calvin klein online
  • calvin klein outfits
  • calvin klein outlet
  • calvin klein polo
  • calvin klein the one
  • calvin klein underwear
  • calvin klein underwear men
  • calvin klein underwear women
  • calvinklein
  • calvinklein briefs
  • calvinklein clothing
  • calvinklein co nz
  • calvinklein fashion
  • calvinklein nz
  • calvinklein polo
  • thong calvin klein underwear

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How the Brand Demand Index is measured

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