Calvin Klein vs Ralph Lauren:Which is more popular by branded search in New Zealand?
In August 2026, Calvin Klein had more branded searches than Ralph Lauren among premium fashion brands in New Zealand. Calvin Klein was estimated to have 33.8K branded searches compared to Ralph Lauren’s 21.4K, and held a 33.1% Share of Search versus Ralph Lauren’s 21%.
Follow Calvin Klein vs Ralph Lauren and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Calvin Klein or Ralph Lauren?
Compare the premium international fashion brands New Zealanders shop in store and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Calvin Klein, Ralph Lauren. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Tommy Hilfiger | Ralph Lauren | Guess | Hugo Boss | Lacoste |
|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 28.6% | 19.2% | 6% | 6.8% | 7.4% |
| Nov 2025 | 35.5% | 29.5% | 16.8% | 7% | 5.4% | 5.9% |
| Dec 2025 | 35.9% | 27.3% | 17.2% | 7.6% | 5.9% | 6.1% |
| Jan 2026 | 35.2% | 26.4% | 18.8% | 7% | 6.2% | 6.4% |
| Feb 2026 | 38.2% | 22.5% | 20.4% | 5.9% | 6.4% | 6.6% |
| Mar 2026 | 41% | 23.8% | 19.1% | 5% | 5.6% | 5.5% |
| Apr 2026 | 36.6% | 28.1% | 18.6% | 5.9% | 5.4% | 5.3% |
| May 2026 | 37.3% | 27.4% | 18.1% | 6.5% | 5.8% | 4.9% |
| Jun 2026 | 37.2% | 26.3% | 18.7% | 6.8% | 6% | 4.9% |
| Jul 2026 | 35.8% | 27.8% | 18.8% | 6.5% | 6.2% | 4.8% |
| Aug 2026 | 33.1% | 23.9% | 21% | 8.8% | 7.4% | 5.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Calvin Klein and Ralph Lauren comparison changed over the last 12 months?
3 findings
- Calvin Klein was ahead of Ralph Lauren in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among premium fashion brands in New Zealand moved from 32% to 33.1%, and its estimated monthly branded searches moved from 30.9K to 33.8K.
- Across the 11 months ending August 2026, Ralph Lauren’s estimated Share of Search among premium fashion brands in New Zealand moved from 19.2% to 21%, and its estimated monthly branded searches moved from 18.6K to 21.4K.
How did search popularity change for New Zealand premium fashion brands in August 2026?
2 changes
In August 2026, Ralph Lauren gained estimated Share of Search among premium fashion brands in New Zealand, from 18.8% to 21%.
In August 2026, Calvin Klein lost estimated Share of Search among premium fashion brands in New Zealand, from 35.8% to 33.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Calvin Klein’s and Ralph Lauren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calvin Klein
29 branded search terms
- boxer calvin klein underwear
- calvin klein
- calvin klein black jeans
- calvin klein black mens underwear
- calvin klein bra
- calvin klein briefs
- calvin klein eternity
- calvin klein eternity for men
- calvin klein euphoria
- calvin klein fashion
- calvin klein jean
- calvin klein lingerie
- calvin klein near me
- calvin klein online
- calvin klein outfits
- calvin klein outlet
- calvin klein polo
- calvin klein the one
- calvin klein underwear
- calvin klein underwear men
- calvin klein underwear women
- calvinklein
- calvinklein briefs
- calvinklein clothing
- calvinklein co nz
- calvinklein fashion
- calvinklein nz
- calvinklein polo
- thong calvin klein underwear
Ralph Lauren
27 branded search terms
- polo ralph lauren
- polo ralph lauren australia
- polo ralph lauren sunglasses
- ralph lauren
- ralph lauren button up
- ralph lauren clothing
- ralph lauren designer
- ralph lauren fashion
- ralph lauren hoodie
- ralph lauren jeans
- ralph lauren jumpers
- ralph lauren near me
- ralph lauren nz
- ralph lauren online
- ralph lauren perfume
- ralph lauren perfume men
- ralph lauren polo shirts
- ralph lauren rugby jersey
- ralph lauren shirts
- ralph lauren t shirts
- ralph lauren tote
- ralphlauren
- ralphlauren clothing
- ralphlauren com au
- ralphlauren jeans
- ralphlauren nz
- woman perfume by ralph lauren
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.