Ralph Lauren vs Tommy Hilfiger:Which is more popular by branded search in New Zealand?
In August 2026, Tommy Hilfiger had more branded searches than Ralph Lauren among premium fashion brands in New Zealand. Tommy Hilfiger was estimated to have 24.4K branded searches compared to Ralph Lauren’s 21.4K, and held a 23.9% Share of Search versus Ralph Lauren’s 21%.
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Which is more popular in search, Ralph Lauren or Tommy Hilfiger?
Compare the premium international fashion brands New Zealanders shop in store and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tommy Hilfiger, Ralph Lauren. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Tommy Hilfiger | Ralph Lauren | Guess | Hugo Boss | Lacoste |
|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 28.6% | 19.2% | 6% | 6.8% | 7.4% |
| Nov 2025 | 35.5% | 29.5% | 16.8% | 7% | 5.4% | 5.9% |
| Dec 2025 | 35.9% | 27.3% | 17.2% | 7.6% | 5.9% | 6.1% |
| Jan 2026 | 35.2% | 26.4% | 18.8% | 7% | 6.2% | 6.4% |
| Feb 2026 | 38.2% | 22.5% | 20.4% | 5.9% | 6.4% | 6.6% |
| Mar 2026 | 41% | 23.8% | 19.1% | 5% | 5.6% | 5.5% |
| Apr 2026 | 36.6% | 28.1% | 18.6% | 5.9% | 5.4% | 5.3% |
| May 2026 | 37.3% | 27.4% | 18.1% | 6.5% | 5.8% | 4.9% |
| Jun 2026 | 37.2% | 26.3% | 18.7% | 6.8% | 6% | 4.9% |
| Jul 2026 | 35.8% | 27.8% | 18.8% | 6.5% | 6.2% | 4.8% |
| Aug 2026 | 33.1% | 23.9% | 21% | 8.8% | 7.4% | 5.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ralph Lauren and Tommy Hilfiger comparison changed over the last 12 months?
3 findings
- Tommy Hilfiger was ahead of Ralph Lauren in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ralph Lauren’s estimated Share of Search among premium fashion brands in New Zealand moved from 19.2% to 21%, and its estimated monthly branded searches moved from 18.6K to 21.4K.
- Across the 11 months ending August 2026, Tommy Hilfiger’s estimated Share of Search among premium fashion brands in New Zealand moved from 28.6% to 23.9%, and its estimated monthly branded searches moved from 27.6K to 24.4K.
How did search popularity change for New Zealand premium fashion brands in August 2026?
2 changes
In August 2026, Ralph Lauren gained estimated Share of Search among premium fashion brands in New Zealand, from 18.8% to 21%.
In August 2026, Tommy Hilfiger lost estimated Share of Search among premium fashion brands in New Zealand, from 27.8% to 23.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Ralph Lauren’s and Tommy Hilfiger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ralph Lauren
27 branded search terms
- polo ralph lauren
- polo ralph lauren australia
- polo ralph lauren sunglasses
- ralph lauren
- ralph lauren button up
- ralph lauren clothing
- ralph lauren designer
- ralph lauren fashion
- ralph lauren hoodie
- ralph lauren jeans
- ralph lauren jumpers
- ralph lauren near me
- ralph lauren nz
- ralph lauren online
- ralph lauren perfume
- ralph lauren perfume men
- ralph lauren polo shirts
- ralph lauren rugby jersey
- ralph lauren shirts
- ralph lauren t shirts
- ralph lauren tote
- ralphlauren
- ralphlauren clothing
- ralphlauren com au
- ralphlauren jeans
- ralphlauren nz
- woman perfume by ralph lauren
Tommy Hilfiger
25 branded search terms
- nz tommy com
- tommy hilfiger bags nz
- tommy hilfiger dressmart
- tommy hilfiger fashion
- tommy hilfiger goggles
- tommy hilfiger india
- tommy hilfiger near me
- tommy hilfiger nz
- tommy hilfiger nz outlet
- tommy hilfiger online
- tommy hilfiger outfits
- tommy hilfiger outlet
- tommy hilfiger outlet nz
- tommy hilfiger perfumes
- tommy hilfiger polo tee
- tommy hilfiger quarter zip
- tommy hilfiger sale
- tommy hilfiger shoes nz
- tommy hilfiger sport
- tommy hilfiger tote
- tommyhilfiger
- tommyhilfiger clothing
- tommyhilfiger jeans
- tommyhilfiger nz
- tommyhilfiger polo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.