Brandwave

How popular isTommy Hilfiger in search?

In August 2026, there were an estimated 24.4K branded searches for Tommy Hilfiger in New Zealand which is down 11.7% over the last 11 months. Tommy Hilfiger holds 23.9% estimated Share of Search among New Zealand premium fashion brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Calvin Klein33.1%
  2. Tommy Hilfiger23.9%
  3. Ralph Lauren21%
  4. Guess8.8%
  5. Hugo Boss7.4%
  6. Lacoste5.9%
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Which premium fashion brands compete with Tommy Hilfiger?

Tommy Hilfiger against premium fashion brands in New Zealand, by month

Share of Search by month for Calvin Klein, Tommy Hilfiger, Ralph Lauren, Guess, Hugo Boss, Lacoste. The figures are in the table below the chart.

View monthly share of search table
MonthCalvin KleinTommy HilfigerRalph LaurenGuessHugo BossLacoste
Oct 202532%28.6%19.2%6%6.8%7.4%
Nov 202535.5%29.5%16.8%7%5.4%5.9%
Dec 202535.9%27.3%17.2%7.6%5.9%6.1%
Jan 202635.2%26.4%18.8%7%6.2%6.4%
Feb 202638.2%22.5%20.4%5.9%6.4%6.6%
Mar 202641%23.8%19.1%5%5.6%5.5%
Apr 202636.6%28.1%18.6%5.9%5.4%5.3%
May 202637.3%27.4%18.1%6.5%5.8%4.9%
Jun 202637.2%26.3%18.7%6.8%6%4.9%
Jul 202635.8%27.8%18.8%6.5%6.2%4.8%
Aug 202633.1%23.9%21%8.8%7.4%5.9%
Sep 2026——————

  1. 1.Calvin Klein

    33.1%

    held 1st · 33.8K estimated branded searches · -13.8% vs prior month · -2.7 points

  2. 2.Tommy Hilfiger

    23.9%

    held 2nd · 24.4K estimated branded searches · -20.1% vs prior month · -4 points

  3. 3.Ralph Lauren

    21%

    held 3rd · 21.4K estimated branded searches · +3.9% vs prior month · +2.1 points

  4. 4.Guess

    8.8%

    held 4th · 9K estimated branded searches · +25.8% vs prior month · +2.3 points

  5. 5.Hugo Boss

    7.4%

    held 5th · 7.5K estimated branded searches · +11.1% vs prior month · +1.2 points

  6. 6.Lacoste

    5.9%

    held 6th · 6K estimated branded searches · +14.6% vs prior month · +1.1 points

Compare search popularity between Tommy Hilfiger and its closest rivals

How has branded search demand for Tommy Hilfiger changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tommy Hilfiger in New Zealand fell from 27.6K to 24.4K.
  • Across the 11 months ending August 2026, Tommy Hilfiger’s estimated Share of Search among premium fashion brands in New Zealand decreased from 28.6% to 23.9%.
  • Across the 11 months ending August 2026, Tommy Hilfiger’s estimated Share of Search among premium fashion brands in New Zealand peaked at 29.5% in November 2025 and was lowest at 22.5% in February 2026.

How did search popularity change for New Zealand premium fashion brands in August 2026?

  1. In August 2026, Guess gained estimated Share of Search among premium fashion brands in New Zealand, from 6.5% to 8.8%.

  2. In August 2026, Ralph Lauren gained estimated Share of Search among premium fashion brands in New Zealand, from 18.8% to 21%.

  3. In August 2026, Hugo Boss gained estimated Share of Search among premium fashion brands in New Zealand, from 6.2% to 7.4%.

  4. In August 2026, Lacoste gained estimated Share of Search among premium fashion brands in New Zealand, from 4.8% to 5.9%.

  5. In August 2026, Tommy Hilfiger lost estimated Share of Search among premium fashion brands in New Zealand, from 27.8% to 23.9%.

  6. In August 2026, Calvin Klein lost estimated Share of Search among premium fashion brands in New Zealand, from 35.8% to 33.1%.

How is Tommy Hilfiger measured?

Brandwave collects information about searches that people make online using Tommy Hilfiger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

25 branded search terms

  • nz tommy com
  • tommy hilfiger bags nz
  • tommy hilfiger dressmart
  • tommy hilfiger fashion
  • tommy hilfiger goggles
  • tommy hilfiger india
  • tommy hilfiger near me
  • tommy hilfiger nz
  • tommy hilfiger nz outlet
  • tommy hilfiger online
  • tommy hilfiger outfits
  • tommy hilfiger outlet
  • tommy hilfiger outlet nz
  • tommy hilfiger perfumes
  • tommy hilfiger polo tee
  • tommy hilfiger quarter zip
  • tommy hilfiger sale
  • tommy hilfiger shoes nz
  • tommy hilfiger sport
  • tommy hilfiger tote
  • tommyhilfiger
  • tommyhilfiger clothing
  • tommyhilfiger jeans
  • tommyhilfiger nz
  • tommyhilfiger polo

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How the Brand Demand Index is measured

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