Guess vs Tommy Hilfiger:Which is more popular by branded search in New Zealand?
In August 2026, Tommy Hilfiger had more branded searches than Guess among premium fashion brands in New Zealand. Tommy Hilfiger was estimated to have 24.4K branded searches compared to Guess’ 9K, and held a 23.9% Share of Search versus Guess’ 8.8%.
Follow Guess vs Tommy Hilfiger and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Guess or Tommy Hilfiger?
Compare the premium international fashion brands New Zealanders shop in store and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tommy Hilfiger, Guess. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Tommy Hilfiger | Ralph Lauren | Guess | Hugo Boss | Lacoste |
|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 28.6% | 19.2% | 6% | 6.8% | 7.4% |
| Nov 2025 | 35.5% | 29.5% | 16.8% | 7% | 5.4% | 5.9% |
| Dec 2025 | 35.9% | 27.3% | 17.2% | 7.6% | 5.9% | 6.1% |
| Jan 2026 | 35.2% | 26.4% | 18.8% | 7% | 6.2% | 6.4% |
| Feb 2026 | 38.2% | 22.5% | 20.4% | 5.9% | 6.4% | 6.6% |
| Mar 2026 | 41% | 23.8% | 19.1% | 5% | 5.6% | 5.5% |
| Apr 2026 | 36.6% | 28.1% | 18.6% | 5.9% | 5.4% | 5.3% |
| May 2026 | 37.3% | 27.4% | 18.1% | 6.5% | 5.8% | 4.9% |
| Jun 2026 | 37.2% | 26.3% | 18.7% | 6.8% | 6% | 4.9% |
| Jul 2026 | 35.8% | 27.8% | 18.8% | 6.5% | 6.2% | 4.8% |
| Aug 2026 | 33.1% | 23.9% | 21% | 8.8% | 7.4% | 5.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Guess and Tommy Hilfiger comparison changed over the last 12 months?
3 findings
- Tommy Hilfiger was ahead of Guess in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Guess’ estimated Share of Search among premium fashion brands in New Zealand moved from 6% to 8.8%, and its estimated monthly branded searches moved from 5.7K to 9K.
- Across the 11 months ending August 2026, Tommy Hilfiger’s estimated Share of Search among premium fashion brands in New Zealand moved from 28.6% to 23.9%, and its estimated monthly branded searches moved from 27.6K to 24.4K.
How did search popularity change for New Zealand premium fashion brands in August 2026?
2 changes
In August 2026, Guess gained estimated Share of Search among premium fashion brands in New Zealand, from 6.5% to 8.8%.
In August 2026, Tommy Hilfiger lost estimated Share of Search among premium fashion brands in New Zealand, from 27.8% to 23.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Guess’ and Tommy Hilfiger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Guess
9 branded search terms
- guess bags
- guess clothing
- guess clothing outlet
- guess clothing store
- guess fashion
- guess jeans
- guess nz
- guess polo
- marciano guess clothing
Tommy Hilfiger
25 branded search terms
- nz tommy com
- tommy hilfiger bags nz
- tommy hilfiger dressmart
- tommy hilfiger fashion
- tommy hilfiger goggles
- tommy hilfiger india
- tommy hilfiger near me
- tommy hilfiger nz
- tommy hilfiger nz outlet
- tommy hilfiger online
- tommy hilfiger outfits
- tommy hilfiger outlet
- tommy hilfiger outlet nz
- tommy hilfiger perfumes
- tommy hilfiger polo tee
- tommy hilfiger quarter zip
- tommy hilfiger sale
- tommy hilfiger shoes nz
- tommy hilfiger sport
- tommy hilfiger tote
- tommyhilfiger
- tommyhilfiger clothing
- tommyhilfiger jeans
- tommyhilfiger nz
- tommyhilfiger polo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.