How popular isRalph Lauren in search?
In August 2026, there were an estimated 21.4K branded searches for Ralph Lauren in New Zealand which is up 15.5% over the last 11 months. Ralph Lauren holds 21% estimated Share of Search among New Zealand premium fashion brands and is ranked 3rd of 6 competitors for search popularity.
Calvin Klein33.1%Tommy Hilfiger23.9%
Ralph Lauren21%
Guess8.8%
Hugo Boss7.4%
Lacoste5.9%
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Which premium fashion brands compete with Ralph Lauren?
Share of Search by month for Calvin Klein, Tommy Hilfiger, Ralph Lauren, Guess, Hugo Boss, Lacoste. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Tommy Hilfiger | Ralph Lauren | Guess | Hugo Boss | Lacoste |
|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 28.6% | 19.2% | 6% | 6.8% | 7.4% |
| Nov 2025 | 35.5% | 29.5% | 16.8% | 7% | 5.4% | 5.9% |
| Dec 2025 | 35.9% | 27.3% | 17.2% | 7.6% | 5.9% | 6.1% |
| Jan 2026 | 35.2% | 26.4% | 18.8% | 7% | 6.2% | 6.4% |
| Feb 2026 | 38.2% | 22.5% | 20.4% | 5.9% | 6.4% | 6.6% |
| Mar 2026 | 41% | 23.8% | 19.1% | 5% | 5.6% | 5.5% |
| Apr 2026 | 36.6% | 28.1% | 18.6% | 5.9% | 5.4% | 5.3% |
| May 2026 | 37.3% | 27.4% | 18.1% | 6.5% | 5.8% | 4.9% |
| Jun 2026 | 37.2% | 26.3% | 18.7% | 6.8% | 6% | 4.9% |
| Jul 2026 | 35.8% | 27.8% | 18.8% | 6.5% | 6.2% | 4.8% |
| Aug 2026 | 33.1% | 23.9% | 21% | 8.8% | 7.4% | 5.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.1% | 33.8K | -13.8% | -2.7 points | |
| 2, held 2nd | 23.9% | 24.4K | -20.1% | -4 points | |
| 3, held 3rd | 21% | 21.4K | +3.9% | +2.1 points | |
| 4, held 4th | 8.8% | 9K | +25.8% | +2.3 points | |
| 5, held 5th | 7.4% | 7.5K | +11.1% | +1.2 points | |
| 6, held 6th | 5.9% | 6K | +14.6% | +1.1 points |
33.1%
held 1st · 33.8K estimated branded searches · -13.8% vs prior month · -2.7 points
23.9%
held 2nd · 24.4K estimated branded searches · -20.1% vs prior month · -4 points
21%
held 3rd · 21.4K estimated branded searches · +3.9% vs prior month · +2.1 points
4.
Guess8.8%
held 4th · 9K estimated branded searches · +25.8% vs prior month · +2.3 points
7.4%
held 5th · 7.5K estimated branded searches · +11.1% vs prior month · +1.2 points
6.
Lacoste5.9%
held 6th · 6K estimated branded searches · +14.6% vs prior month · +1.1 points
Compare search popularity between Ralph Lauren and its closest rivals
How has branded search demand for Ralph Lauren changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ralph Lauren in New Zealand rose from 18.6K to 21.4K.
- Across the 11 months ending August 2026, Ralph Lauren’s estimated Share of Search among premium fashion brands in New Zealand increased from 19.2% to 21%.
- Across the 11 months ending August 2026, Ralph Lauren’s estimated Share of Search among premium fashion brands in New Zealand peaked at 21% in August 2026 and was lowest at 16.8% in November 2025.
How did search popularity change for New Zealand premium fashion brands in August 2026?
6 changes
In August 2026, Guess gained estimated Share of Search among premium fashion brands in New Zealand, from 6.5% to 8.8%.
In August 2026, Ralph Lauren gained estimated Share of Search among premium fashion brands in New Zealand, from 18.8% to 21%.
In August 2026, Hugo Boss gained estimated Share of Search among premium fashion brands in New Zealand, from 6.2% to 7.4%.
In August 2026, Lacoste gained estimated Share of Search among premium fashion brands in New Zealand, from 4.8% to 5.9%.
In August 2026, Tommy Hilfiger lost estimated Share of Search among premium fashion brands in New Zealand, from 27.8% to 23.9%.
In August 2026, Calvin Klein lost estimated Share of Search among premium fashion brands in New Zealand, from 35.8% to 33.1%.
How is Ralph Lauren measured?
Brandwave collects information about searches that people make online using Ralph Lauren’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
27 branded search terms
- polo ralph lauren
- polo ralph lauren australia
- polo ralph lauren sunglasses
- ralph lauren
- ralph lauren button up
- ralph lauren clothing
- ralph lauren designer
- ralph lauren fashion
- ralph lauren hoodie
- ralph lauren jeans
- ralph lauren jumpers
- ralph lauren near me
- ralph lauren nz
- ralph lauren online
- ralph lauren perfume
- ralph lauren perfume men
- ralph lauren polo shirts
- ralph lauren rugby jersey
- ralph lauren shirts
- ralph lauren t shirts
- ralph lauren tote
- ralphlauren
- ralphlauren clothing
- ralphlauren com au
- ralphlauren jeans
- ralphlauren nz
- woman perfume by ralph lauren
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