Kowtow vs Ralph Lauren:Which is more popular?
In September 2026, Ralph Lauren had more branded searches than Kowtow among premium fashion brands in New Zealand. Ralph Lauren had about 12,200 branded searches, while Kowtow had 880. Ralph Lauren made up 18.1% of all premium fashion brand searches we track, and Kowtow accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about premium fashion brands, Kowtow appeared in three of the four answers and Ralph Lauren in none.
Who do people search for more?
Ralph Lauren, about 14 searches for every 1 for Kowtow
Who does AI mention more?
Kowtow, mentioned in 3 of 4 answers, Ralph Lauren in 0
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Top premium fashion brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kowtow was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ralph Lauren did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kowtow3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Untouched World1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Calvin Klein0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tommy Hilfiger0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Ralph Lauren0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Guess0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hugo Boss0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lacoste0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about premium fashion brands
4 answers
Asked ChatGPT
“Which premium fashion brand should I shop at in New Zealand?”
Asked ChatGPT
“What are the best premium fashion brands in New Zealand?”
Asked ChatGPT
“What's the best premium fashion brand in New Zealand for everyday style?”
Searched Google, AI Overview
“designer clothing nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“fashion brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Kowtow or Ralph Lauren more popular in search?
This chart shows how often people search Google for Kowtow and Ralph Lauren by name. Each line represents a brand's share of searches for all eight premium fashion brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ralph Lauren, Kowtow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Calvin Klein | Tommy Hilfiger | Ralph Lauren | Untouched World | Guess | Hugo Boss | Lacoste | Kowtow |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 21.3% | 18.6% | 15.4% | 7.5% | 7.1% | 6.3% | 2.1% |
| Nov 2025 | 27.9% | 22.4% | 15.9% | 12.4% | 8% | 6.5% | 5.6% | 1.5% |
| Dec 2025 | 27.6% | 22% | 15.8% | 11.8% | 9.5% | 6.5% | 5.6% | 1.1% |
| Jan 2026 | 24.5% | 19.7% | 17.2% | 15.9% | 8.6% | 6.6% | 6% | 1.5% |
| Feb 2026 | 28.1% | 15.2% | 16.4% | 20.2% | 6.6% | 6.2% | 5.6% | 1.7% |
| Mar 2026 | 28.6% | 17.4% | 16.6% | 19.5% | 5.8% | 5.6% | 4.8% | 1.9% |
| Apr 2026 | 25.8% | 21.3% | 16.3% | 17.6% | 6.8% | 5.3% | 4.7% | 2.3% |
| May 2026 | 24.6% | 21.5% | 15.5% | 18.8% | 7.8% | 5.7% | 4.4% | 1.7% |
| Jun 2026 | 23.5% | 21% | 16.7% | 17.2% | 8.3% | 6.7% | 4.6% | 1.9% |
| Jul 2026 | 23.7% | 22.7% | 16.7% | 16.2% | 8% | 6.2% | 4.6% | 1.8% |
| Aug 2026 | 19.7% | 17.7% | 20.2% | 17.8% | 9.9% | 7.4% | 5.5% | 1.8% |
| Sep 2026 | 24.7% | 19.8% | 18.1% | 15.3% | 8.6% | 7.1% | 5.2% | 1.3% |
How has the Kowtow and Ralph Lauren comparison changed over the last 12 months?
3 findings
- Ralph Lauren was ahead of Kowtow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kowtow’s share of searches among premium fashion brands in New Zealand moved from 2.1% to 1.3%, and its estimated monthly branded searches moved from 1.3K to 880.
- Across the 12 months ending September 2026, Ralph Lauren’s share of searches among premium fashion brands in New Zealand moved from 18.6% to 18.1%, and its estimated monthly branded searches moved from 11.7K to 12.2K.
How did search popularity change for New Zealand premium fashion brands in September 2026?
4 changes
In September 2026, Calvin Klein overtook Ralph Lauren to become the leader among premium fashion brands in New Zealand, with 24.7% of the searches.
In September 2026, Tommy Hilfiger overtook Ralph Lauren and Untouched World to rank 2nd among premium fashion brands in New Zealand, with 19.8% of the searches.
In September 2026, Ralph Lauren lost share of searches among premium fashion brands in New Zealand, from 20.2% to 18.1%.
In September 2026, Kowtow lost share of searches among premium fashion brands in New Zealand, from 1.8% to 1.3%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Kowtow’s and Ralph Lauren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kowtow
1 branded search term
- kowtow clothing
Ralph Lauren
13 branded search terms
- polo ralph lauren
- ralph lauren
- ralph lauren clothing
- ralph lauren fashion
- ralph lauren hoodie
- ralph lauren jeans
- ralph lauren jumpers
- ralph lauren perfume
- ralph lauren shirts
- ralph lauren tote
- ralphlauren
- ralphlauren clothing
- ralphlauren jeans
Other head-to-heads among premium fashion brands
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