Tommy Hilfiger vs Untouched World:Which is more popular?
In September 2026, Tommy Hilfiger had more branded searches than Untouched World among premium fashion brands in New Zealand. Tommy Hilfiger had about 13,400 branded searches, while Untouched World had 10,300. Tommy Hilfiger made up 19.8% of all premium fashion brand searches we track, and Untouched World accounted for 15.3%. When we asked ChatGPT and Google AI Overviews about premium fashion brands, Untouched World appeared in one of the four answers and Tommy Hilfiger in none.
Who do people search for more?
Tommy Hilfiger, about 30% more searches than Untouched World
Who does AI mention more?
Untouched World, mentioned in 1 of 4 answers, Tommy Hilfiger in 0
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Top premium fashion brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Untouched World was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Tommy Hilfiger did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kowtow3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Untouched World1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Calvin Klein0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Tommy Hilfiger0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ralph Lauren0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Guess0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hugo Boss0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lacoste0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about premium fashion brands
4 answers
Asked ChatGPT
“Which premium fashion brand should I shop at in New Zealand?”
Asked ChatGPT
“What are the best premium fashion brands in New Zealand?”
Asked ChatGPT
“What's the best premium fashion brand in New Zealand for everyday style?”
Searched Google, AI Overview
“designer clothing nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“fashion brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Tommy Hilfiger or Untouched World more popular in search?
This chart shows how often people search Google for Tommy Hilfiger and Untouched World by name. Each line represents a brand's share of searches for all eight premium fashion brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tommy Hilfiger, Untouched World. The figures are in the table below the chart.
View monthly share of searches table
| Month | Calvin Klein | Tommy Hilfiger | Ralph Lauren | Untouched World | Guess | Hugo Boss | Lacoste | Kowtow |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 21.3% | 18.6% | 15.4% | 7.5% | 7.1% | 6.3% | 2.1% |
| Nov 2025 | 27.9% | 22.4% | 15.9% | 12.4% | 8% | 6.5% | 5.6% | 1.5% |
| Dec 2025 | 27.6% | 22% | 15.8% | 11.8% | 9.5% | 6.5% | 5.6% | 1.1% |
| Jan 2026 | 24.5% | 19.7% | 17.2% | 15.9% | 8.6% | 6.6% | 6% | 1.5% |
| Feb 2026 | 28.1% | 15.2% | 16.4% | 20.2% | 6.6% | 6.2% | 5.6% | 1.7% |
| Mar 2026 | 28.6% | 17.4% | 16.6% | 19.5% | 5.8% | 5.6% | 4.8% | 1.9% |
| Apr 2026 | 25.8% | 21.3% | 16.3% | 17.6% | 6.8% | 5.3% | 4.7% | 2.3% |
| May 2026 | 24.6% | 21.5% | 15.5% | 18.8% | 7.8% | 5.7% | 4.4% | 1.7% |
| Jun 2026 | 23.5% | 21% | 16.7% | 17.2% | 8.3% | 6.7% | 4.6% | 1.9% |
| Jul 2026 | 23.7% | 22.7% | 16.7% | 16.2% | 8% | 6.2% | 4.6% | 1.8% |
| Aug 2026 | 19.7% | 17.7% | 20.2% | 17.8% | 9.9% | 7.4% | 5.5% | 1.8% |
| Sep 2026 | 24.7% | 19.8% | 18.1% | 15.3% | 8.6% | 7.1% | 5.2% | 1.3% |
How has the Tommy Hilfiger and Untouched World comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Untouched World took it in February 2026, Tommy Hilfiger took it in April 2026, Untouched World took it in August 2026, Tommy Hilfiger took it in September 2026.
- Across the 12 months ending September 2026, Tommy Hilfiger’s share of searches among premium fashion brands in New Zealand moved from 21.3% to 19.8%, and its estimated monthly branded searches held steady at 13.4K.
- Across the 12 months ending September 2026, Untouched World’s share of searches among premium fashion brands in New Zealand moved from 15.4% to 15.3%, and its estimated monthly branded searches moved from 9.7K to 10.3K.
How did search popularity change for New Zealand premium fashion brands in September 2026?
2 changes
In September 2026, Tommy Hilfiger overtook Ralph Lauren and Untouched World to rank 2nd among premium fashion brands in New Zealand, with 19.8% of the searches.
In September 2026, Untouched World lost share of searches among premium fashion brands in New Zealand, from 17.8% to 15.3%.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Tommy Hilfiger’s and Untouched World’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tommy Hilfiger
12 branded search terms
- tommy hilfiger dressmart
- tommy hilfiger goggles
- tommy hilfiger outfits
- tommy hilfiger outlet
- tommy hilfiger perfumes
- tommy hilfiger sale
- tommy hilfiger sport
- tommy hilfiger tote
- tommyhilfiger
- tommyhilfiger clothing
- tommyhilfiger jeans
- tommyhilfiger polo
Untouched World
8 branded search terms
- untouched world
- untouched world chch
- untouched world kitchen
- untouched world knitwear
- untouched world ltd
- untouched world outlet
- untouched world sale
- untouchedworld
Other head-to-heads among premium fashion brands
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