Calvin Klein vs Tommy Hilfiger:Which is more popular?
In September 2026, Calvin Klein had more branded searches than Tommy Hilfiger among premium fashion brands in New Zealand. Calvin Klein had about 16,600 branded searches, while Tommy Hilfiger had 13,400. Calvin Klein made up 24.7% of all premium fashion brand searches we track, and Tommy Hilfiger accounted for 19.8%. When we asked ChatGPT and Google AI Overviews about premium fashion brands, neither Calvin Klein nor Tommy Hilfiger appeared in any of the four answers.
Who do people search for more?
Calvin Klein, about 24% more searches than Tommy Hilfiger
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top premium fashion brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Calvin Klein nor Tommy Hilfiger showed up in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kowtow3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Untouched World1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Calvin Klein0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tommy Hilfiger0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ralph Lauren0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Guess0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hugo Boss0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lacoste0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about premium fashion brands
4 answers
Asked ChatGPT
“Which premium fashion brand should I shop at in New Zealand?”
Asked ChatGPT
“What are the best premium fashion brands in New Zealand?”
Asked ChatGPT
“What's the best premium fashion brand in New Zealand for everyday style?”
Searched Google, AI Overview
“designer clothing nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“fashion brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Calvin Klein or Tommy Hilfiger more popular in search?
This chart shows how often people search Google for Calvin Klein and Tommy Hilfiger by name. Each line represents a brand's share of searches for all eight premium fashion brands we track, month by month, from searches in New Zealand.
Share of searches by month for Calvin Klein, Tommy Hilfiger. The figures are in the table below the chart.
View monthly share of searches table
| Month | Calvin Klein | Tommy Hilfiger | Ralph Lauren | Untouched World | Guess | Hugo Boss | Lacoste | Kowtow |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 21.3% | 18.6% | 15.4% | 7.5% | 7.1% | 6.3% | 2.1% |
| Nov 2025 | 27.9% | 22.4% | 15.9% | 12.4% | 8% | 6.5% | 5.6% | 1.5% |
| Dec 2025 | 27.6% | 22% | 15.8% | 11.8% | 9.5% | 6.5% | 5.6% | 1.1% |
| Jan 2026 | 24.5% | 19.7% | 17.2% | 15.9% | 8.6% | 6.6% | 6% | 1.5% |
| Feb 2026 | 28.1% | 15.2% | 16.4% | 20.2% | 6.6% | 6.2% | 5.6% | 1.7% |
| Mar 2026 | 28.6% | 17.4% | 16.6% | 19.5% | 5.8% | 5.6% | 4.8% | 1.9% |
| Apr 2026 | 25.8% | 21.3% | 16.3% | 17.6% | 6.8% | 5.3% | 4.7% | 2.3% |
| May 2026 | 24.6% | 21.5% | 15.5% | 18.8% | 7.8% | 5.7% | 4.4% | 1.7% |
| Jun 2026 | 23.5% | 21% | 16.7% | 17.2% | 8.3% | 6.7% | 4.6% | 1.9% |
| Jul 2026 | 23.7% | 22.7% | 16.7% | 16.2% | 8% | 6.2% | 4.6% | 1.8% |
| Aug 2026 | 19.7% | 17.7% | 20.2% | 17.8% | 9.9% | 7.4% | 5.5% | 1.8% |
| Sep 2026 | 24.7% | 19.8% | 18.1% | 15.3% | 8.6% | 7.1% | 5.2% | 1.3% |
How has the Calvin Klein and Tommy Hilfiger comparison changed over the last 12 months?
3 findings
- Calvin Klein was ahead of Tommy Hilfiger in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Calvin Klein’s share of searches among premium fashion brands in New Zealand moved from 21.8% to 24.7%, and its estimated monthly branded searches moved from 13.7K to 16.6K.
- Across the 12 months ending September 2026, Tommy Hilfiger’s share of searches among premium fashion brands in New Zealand moved from 21.3% to 19.8%, and its estimated monthly branded searches held steady at 13.4K.
How did search popularity change for New Zealand premium fashion brands in September 2026?
2 changes
In September 2026, Calvin Klein overtook Ralph Lauren to become the leader among premium fashion brands in New Zealand, with 24.7% of the searches.
In September 2026, Tommy Hilfiger overtook Ralph Lauren and Untouched World to rank 2nd among premium fashion brands in New Zealand, with 19.8% of the searches.
How are branded searches counted?
24 search terms
Brandwave collects information about searches that people make online using Calvin Klein’s and Tommy Hilfiger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calvin Klein
12 branded search terms
- calvin klein
- calvin klein bra
- calvin klein eternity
- calvin klein euphoria
- calvin klein fashion
- calvin klein jean
- calvin klein outlet
- calvin klein polo
- calvinklein
- calvinklein clothing
- calvinklein fashion
- calvinklein polo
Tommy Hilfiger
12 branded search terms
- tommy hilfiger dressmart
- tommy hilfiger goggles
- tommy hilfiger outfits
- tommy hilfiger outlet
- tommy hilfiger perfumes
- tommy hilfiger sale
- tommy hilfiger sport
- tommy hilfiger tote
- tommyhilfiger
- tommyhilfiger clothing
- tommyhilfiger jeans
- tommyhilfiger polo
Other head-to-heads among premium fashion brands
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